Accelerate Change Network’s Post

Mass content can bring in quick bursts of traffic, but ultimately you want relevant evergreen content that attracts a loyal demographic to sustain your traffic

Reaching and engaging audiences on digital-first channels is a major challenge for the media industry. LTN's Rick Young explores how media brands can scale their digital distribution strategies with robust IP-based technology and a trusted partner. Read more: https://lnkd.in/eYk_KWKw #LTN #fastchannels #playoutsolution

Discover the transformative power of programmatic audio and how it’s reshaping the digital marketing landscape, revolutionizing the way brands connect with their audiences through audio platforms. - https://bit.ly/3wPxc6p #WeAreWMX #ProgrammaticAudio #DigitalMarketing #AdvertisingTrends 

Want a way of keeping your finger on the pulse of culturally defining moments on TikTok? ☝️👀 TikTok is the home of creativity and culture. That's why we're giving brands the control to place ads directly after premium publisher content in the For You feed with Pulse Premiere. This new solution is an addition to the TikTok Pulse suite, which has proven to increase ad recall by +10.5% and awareness by +5.7%. Join in on the magic of the For You feed here!

Today, with media firmly in the digital era, distribution is now plentiful, but audience attention has become scarce. No more can just putting up content garner scaled audiences that will both pay money and attract lots of advertising revenue. Media companies need something more. What is that “more”? Clearly, today, it is about technology and data.

Exciting News!!! Big news… Gracenote’s trusted content metadata, IDs and taxonomy are now helping the CTV ad ecosystem from sellers to buyers. Using Gracenote Contextual Video Data, publishers can maximize programmatic bid opportunities and increase the value of their ad inventory. Marketers can reach key audiences at scale to meet their CTV campaign objectives. Learn more https://lnkd.in/gJV8YhNj #CTV #Contextual #Gracenote

Digital audio is everywhere—letting advertisers reach audiences on-the-go and deliver targeted messages 🎧. Check out the state of digital audio in 2024, and learn how you can make the most of your digital audio ad spend starting here: https://ow.ly/9WC730sAiCC #Adtech #AudioAdvertising #DigitalAdvertising

Digital audio is everywhere—letting advertisers reach audiences on-the-go and deliver targeted messages 🎧. Check out the state of digital audio in 2024, and learn how you can make the most of your digital audio ad spend starting here: https://ow.ly/WqU930sAeyX #Adtech #AudioAdvertising #DigitalAdvertising

Kantar, a global leader in data, insights, and consulting, has recently unveiled its Media and Trends Predictions for 2024, shining a spotlight on the imminent revolution in the world of video content consumption. One of the key predictions is the surge of advertising-based video on demand (AVOD), signalling a shift in the way audiences engage with and support digital content. Find out more in this article by Biz Community: https://bit.ly/40N6xSL #DigitalMedia #MediaTrends #AVOD #VideoContent

Imagine hitting the advertising jackpot where your message lands perfectly with an audience primed to receive it. Content object signals provide information about the content surrounding ads, such as genre, rating, series, episode, title, network... enabling more effective ad buying. This information that is facilitated through Magnite's ad server delivers the holy grail of “right ad, right time, right place” that marketers have always chased. If you're interested in learning how this can benefit your ad campaigns, send me a message. #magnite #ctv #ott #addressabletv #contentobjectsignals #digitaladvertising https://lnkd.in/greKbFay