Accenture Song’s Post

Recorded webinar: Supporting Girls and Women of Color in STEM along with a new PBS Kids show titled Lyla in the Loop. https://lnkd.in/gzDpaYq6

Entertainment media shapes our self-perception and how we view others.  It influences the attitudes of our children on science, technology, engineering and math -- and who can pursue these interests.  In 1948, the Math department of Bell Laboratories, the most prolific inventor of fundamental technologies, was gender balanced with nearly 50% women. Today only 26% of the US technology workforce is women. Join the Geena Davis Institute on February 12 in Los Angeles as we unveil our new report, “Portray Her 2.0: An Analysis of 15 Years of Women in STEM On-Screen, 2007–2022” which provides novel novel recommendations for improving diverse STEM representation for those who can influence the next 15 years of entertainment media. More information at https://lnkd.in/gEg2GSRs

February 8, 2024 Morning Thoughts Empowering the Next Generation: STEM Women with Vision Help Girls with Dreams In a world that often tells girls their dreams are too big, there exists a group of visionaries proving otherwise. These are the women in STEM—Science, Technology, Engineering, and Mathematics— STEAM (add in the Arts), STREAM (add in Research) who not only dared to pursue their dreams but are now paving the way for the next generation of dreamers. But here's the twist: the journey these women embarked on wasn't just about breaking into male-dominated fields; it was about shattering the very notion of what girls can and cannot do. It's not just about women in lab coats or hard hats; it's about women with a vision helping girls with dreams realize that their potential is No Limits!!. These trailblazers are not just mentors; they are living proof that the path from dreaming to achieving is paved with persistence, resilience, and the courage to challenge the status quo. They show that the world doesn't just need more women in STEM STEAM STREAM; it needs women who believe in the power of their dreams and the strength of their convictions. So, to every girl who has ever been told her dreams are too ambitious, know this: there are women in STEM STEAM STREAM who were once told the same thing. They chose not to listen. They chose instead to become visionaries, leaders, and pioneers in their fields. Join us in celebrating these remarkable women and in supporting the next generation of girls who dream of following in their footsteps. Let’s be edgy. Let's be counterintuitive. Let's prove that the future of STEM STEAM STREAM is not only female but fiercely unlimited. The time to dream big is now. The time to act is now. The journey to empowerment starts with a vision, and it's a vision that we can all help bring to life. To the women in STEM, STEAM, and STREAM transitioning from corporate to entrepreneurship, especially those over 45 who refuse to settle—this is for you. Believe in yourself, be heard, and shine. It's time to create the life and business you've always wanted. Remember, life is unfolding now. Our children, especially our daughters, are watching. Let's show them what's possible. In loving memory of my daughter Elizabeth, I'm launching a network for STEM, STEAM, STREAM women. Let's support each other and grow stronger together. Interested? Drop a “Me” or DM to join our community. Type “ready” if you're set to embark on this journey of transformation. Let's honor Elizabeth's legacy by empowering ourselves and our girls to embrace their limitless potential. Are you ready to unlock your full potential and embrace the life you've always imagined? The time to start is now. #UnlockYourPotential #EmbraceTheJourney #ElizabethsLegacy #STEMSTEAMSTREAMWomenEmpoweringOurGirls #STEMWomenLeaders My sweet precious daughter at Huntvillle Qualifer for State in FIRST Tech Challenge

3 THINGS Women know: The female half of history has yet to be told, learned, absorbed. When women collaborate, we create culture change. We've done it before. We love a good project. The Great Women Portrait Project was created so that portrait art could be easily used to help close that history gap, that education gap and - even, hopefully - gender gaps in STEM. Because we truly need all our talent at the table. When we see that women paved paths in traditionally 'male-dominated' domains, it shifts mindsets, it reveals the real worth of inclusiveness, of ensuring women are at the Table, in the Boardroom, shaping AI. Shaping our shared future. Creating that shared appreciation: that's a good project to be part of. In 2023, lots of community leaders, business leaders, CEOs in the energy field and beyond, hung portraits of pioneering women on Oct. 11th (the International Day of the Girl), as part of The Great Women Portrait Project. If you want to be a part of this grassroots collaboration in 2024, here's 1-2 ways to join in: One way: take a look at the roster of historic 'great woman' (link below) and suggest a to potential portrait candidates - a pioneering woman in a traditionally male-dominated domain - to add Another way: Commission an original Great Women portrait or purchase a Great Woman prints, post her image/story on International Women's Day March 8th, and then... hang her portrait on or before OCT. 11th, INTERNATIONAL DAY OF THE GIRL. Roster (in development): https://lnkd.in/eQT9swkm Portrait Project (details): https://lnkd.in/eRT4pGcY Portrait prints (now available): https://lnkd.in/eq2jPyHU Last year, Sanofi commissioned a portrait of STEM pioneer Harriet Brooks, who mass production and distribution of Jonas Salk's polio vaccine possible (Thanks Harriet). This year, perhaps the faces of more female STEM innovators - like Gertrude 'Trudy' Elion, Lise Meitner and Dorothy Hodgkin - will be revealed. https://lnkd.in/eEB9K8vR #stemeducation hashtag #femaleleadership hashtag #STEM hashtag #stemlearning hashtag #leadership hashtag #diversityandinclusion hashtag #creativecollaboration GSK Pfizer International Energy Agency (IEA) International Women's Media Foundation International Women's Forum CBC CTV News STEM Women Stem Women Congress IEEE Foundation AnitaB.org The Globe and Mail Canadian Nuclear Safety Commission – Commission canadienne de sûreté nucléaire Potential Portrait Subjectsjonapier.com • 1 min read

Has the on-screen representation of women in Science, Technology, Engineering and Math (STEM) changed since 2018? To answer that question, the Geena Davis Institute has produced a new report "Portray Her 2.0: An Analysis of 15 Years of Women in STEM On-Screen, 2007–2022" which refreshes the analysis of STEM characters on-screen by looking at the past five years of TV and film https://lnkd.in/geNAFqVf

🩷 I came across this powerful, thought-provoking video posted by Shelley Zalis on Instagram earlier today promoting #Barbies ‘Dream Gap’ campaign. 🩷 Barbie's "Dream Gap" campaign is a groundbreaking initiative designed to empower young girls, fostering their imaginative ambition and encouraging them to dream without boundaries. Research has shown that starting at the age of five, girls begin to develop self-limiting beliefs and doubt their full potential due to societal and gender stereotypes. This phenomenon, known as the "dream gap," significantly impacts their future aspirations and career choices. Barbie, recognizing the urgent need to address this issue, launched the Dream Gap campaign to challenge these stereotypes and inspire young girls to envision their futures without limitations. Through a series of engaging and educational resources, storytelling, and partnerships with role models from diverse fields, the Dream Gap campaign aims to provide young women with the tools and confidence they need to pursue their dreams. By showcasing stories of women breaking barriers in various professions, Barbie hopes to illustrate to young girls that their potential is limitless. The initiative also includes play materials and programs that encourage girls to explore different interests and careers, helping them to build critical thinking and problem-solving skills. This initiative not only promotes imaginative ambition among young women but also contributes to building a more inclusive society where everyone’s dreams are valued and supported. 🤝🏼 The young women leading this powerful message within the below video are truly exceptional. 🩷 👂I’d love to hear about the women who have inspired you throughout both your personal life, and your professional careers AND the ambitious dreams your little ladies have for their future! - please share and tag them below! 👇🏼 #barbiesdreamgap #dreamgap #womeninbusiness #women #morerolemodels #closethedreamgap #youcanbeanything #barbieinspiration

"Strong Mothers, Strong Sons" by Meg Meeker is a compelling book that explores the unique dynamics of the mother-son relationship and provides invaluable guidance to help mothers raise confident, resilient, and emotionally healthy sons. Meeker offers practical advice and insights to empower mothers in their role as primary influencers in their sons' lives. Here are lessons from the book: 1. The Power of Connection: Meeker emphasizes the importance of building a strong emotional connection with sons. She highlights the significance of spending quality time together, engaging in open conversations, and actively listening to foster a deep bond. 2. The Influence of Mothers: The book explores the powerful influence that mothers have on their sons' lives. Meeker encourages mothers to embrace their role as a positive and guiding force, shaping their sons' character, values, and self-esteem. 3. Navigating Gender Differences: Meeker delves into the unique challenges and strengths of raising boys. She provides insights on understanding and embracing the inherent differences between boys and girls, celebrating masculinity, and fostering healthy gender identity. 4. Teaching Accountability and Responsibility: The book emphasizes the importance of teaching boys accountability and responsibility. Meeker offers strategies for setting clear expectations, holding boys accountable for their actions, and teaching them the importance of integrity and character. 5. The Impact of Media and Technology: Meeker addresses the influence of media and technology on boys' development. She provides guidance on managing screen time, promoting media literacy, and cultivating critical thinking skills to help boys navigate the digital world.

The Future is Now STEM webinar series Creating STEM Identities for Underserved Communities, Women and Minorities podcast discuss best practices in STEM education tailored for underserved communities, women and minorities. Explore strategies to increase access and participation in STEM fields, addressing the unique challenges faced by these groups. Gain valuable insights into creating inclusive learning environments, fostering diversity, and empowering underrepresented individuals to develop and embrace their STEM identity. Don’t miss this opportunity to learn and contribute to building a more equitable and diverse STEM landscape. https://lnkd.in/eGCcq5MZ

Mattel, Inc. launched the Barbie Dream Gap Project, a global initiative aimed at addressing the barriers that prevent girls from achieving their full potential. Research shows that starting at age five, many girls are less likely than boys to perceive their gender as intelligent, leading to a decline in self-confidence. Cultural stereotypes, implicit biases, and media representation exacerbate this issue. This phenomenon, known as the “Dream Gap” in the U.S., has similar patterns worldwide. The Dream Gap Project aims to counter these limiting factors by funding research to highlight positive role models and creating a supportive community for girls. Empowered and educated girls tend to have healthier children, better education, and higher wages, contributing to breaking the cycle of poverty. According to a McKinsey Global Institute report, equal participation of women in the job market could add $28 trillion to the global GDP by 2025. However, many girls abandon their dreams at an early age. The Dream Gap Project focuses on several key areas: 😊Raising awareness through content on barbie.com, providing adults with resources to support girls. A new digital campaign extends the “You Can Be Anything” message, explaining the Dream Gap. 😊Showcasing at least 10 empowering female role models globally each year. 😊Leveraging Barbie as a role model, with content centered on teachable moments, such as Barbie Vlogger. 😊Continuing to offer products that enable girls to envision their dreams and highlight diverse careers, including the Inspiring Women series. 😊Partnering with like-minded companies dedicated to empowering girls worldwide. #girlpower #dreamgap #empoweringfemales #selfbelief #youcandoanything #gender #genderequality #inspiringwomen #dreams #diversecareers #sterotypes #culturalsterotypes #selfconfidence

📣 #METSy #campaign by Accenture Song - a Data & AI Powered Doll Fights Gender Stereotypes in STEM - just won a 🥇 Gold and Silver 🥈 Swords 🗡️ #awards at #KTR, Poland’s most prestigious advertising creative competition. 😎 METS’y is a groundbreaking project that aims to combat stereotypes about girls and women in #STEM fields and inspire a change in perspective among parents and educators. 👩💻 Created by our teams - Poland + Italy - for IT Girls Foundation, METSy is a talking doll with opinions mirroring societal biases, expresses stereotypical content that girls hear from an early age crafted by #Data #AI from internet and social contents. However, with just one coding tweak, #METSy transformations into #STEMmy championing empowering messages for girls, curated by child psychologists. The campaign consisted of two stages: In the 1️⃣st stage, the METSy doll was sent to popular parenting #influencers, who, surprised by the content it expressed, published their comments online.👎 The topic sparked discussion among the communities gathered around the influencers, including parents and teachers. 💬 📺 The message was further reinforced by a fake #campaign modelled on typical children's toy advertisements. In the 2️⃣nd stage, on Feb. 11th, International Day of Women and Girls in Science, information revealing the campaign, featuring METSy and the source of her statements, was published. 🎓 It turned out that the doll could be reprogrammed to its opposite, STEMmy, whose statements, prepared in collaboration with psychologists and educators, encourage girls to develop in STEM fields. 👍 Reprogramming involved solving a simple programming task with the child on the website and activating a button on the doll. 🏆 It’s hard to imagine a better debut on #KTR stage for an agency that combines technology and creativity than awards in the "Technology" category – and it’s gold right from the start. 🤩 As the father of a girl in her 3rd year of 👩🎓 math engineering, I am particularly proud of this amazing campaign. 🙌 Kudos to the entire #dreamteam who worked on the project and to everyone who supported our vision Maciej Kaminski, Michal Pawlowski Davide Boscacci, Beatrice Mantero, Antonio Ognissanti, Krzysztof Nienałtowski, Paweł Jan Nowak, Olga Dąbrowska, Katarzyna Mardeusz-Karpińska, Sylwia Praga 👧 This isn’t just about a doll, it’s about igniting change and showing girls their potential in #STEM is limitless 🚀 📺 Discover the videocase here 👉https://lnkd.in/dRB4B2KA Raffaella Temporiti Antonella Aureli  Claudia La Rosa Ilaria Colombo Claudia Sangiorgi Arianna Galante Accenture Poland✚Accenture Italia #accenturesong Fundacja IT Girls #GirlsInSTEM #METSyTheDoll #GenderEquality #inclusion #diversity #Innovation