Accenture in India’s Post

According to you, what is the secret sauce for reinventing to thrive in the media sector? As you ponder this question, check out top ideas and insights on reinvention shared by our key clients – spanning industries, ecosystem partners and advertising companies – who attended the 2024 edition of Accenture Media Futurecast, our annual marquee conference on Media & Entertainment. Saurabh Kumar Sahu Neeraj Sharma Devyani Ozarde Shruti Paul #AccentureMediaFuturecast

I checked out this video about a week back on BT, this(minmini) is a cool product from Daily Thanthi, the hyperlocal social discovery app that aims to connect users with local businesses, events, and content creators in a single platform. The DT Group leverages its extensive network of local reporters, agents(4000 is the data that was given in this chat), and stringers(900) to provide authentic and hyperlocal content for the app. There is another interesting problem that this business model is solving for, when I was doing a bit of on-ground research at Manipal, the biggest problem that the news delivery agent faces and he cribbed to me about that, is how can I stop my news cycle boy from stopping to go to swiggy or zomato , "he gets 20 roobees saar for onu delivery and for 5 rs paper how can I ?". Minmini seems to be solving for this problem as well,the cycle boys have become "min-mini scouts"! This is certainly a very impressive "phygital" strategy! The other thing that Thanthi did (does) which is contrarian(in the digital sense) is in fact betting "Against" subscription and a larger bet on Classifieds!

In the era of the smart lock screen, knowing about its many possibilities is necessary. 🌟 We had a great time delving into them with team Havas India at the #GlanceEssentials Masterclass. Thanks to Abhay Shrivastava, Aditya Jaitly, Avinash Tiwary, Neha Rao, Sanket Aggarwal, and Shruti Shreyashi for making this happen, and congratulations to everyone who received the Glance Essentials Certification. ✅ Archana Kapoor | Devika Sharma | Saloni shah | Vasuta Agarwal #MarketingCourses #MobileMarketing #MarketingTools 

Hey LinkedIn Peeps! Just wanted to give a big shoutout to Publicis Groupe India for launching another awesome initiative for employee branding. Check out the caption & poster below that perfectly captures who I am! . . . I’m a creative, well-organized, confident, and fearless lady with ambition in my eyes. I'm driven by a deep desire to grow, cross all boundaries, and shine like a star. My goal is to lead by example and create the best life possible—not just for myself, but for those around me. I believe in pushing limits, embracing challenges, and celebrating every success along the way. #Marcel #Publicisgroupe #ProfilePowerUp #CoreAI #Employeebranding #CreatingCulture Publicis Groupe India Image Credits: created by Dall-E, an AI image tool on Publicis Groupe 's talent portal.

Big News in the Media Industry: AMG Media Networks Acquires Majority Stake in IANS There is a significant development in the media landscape! AMG Media Networks, a subsidiary of Adani Enterprises, has acquired a majority stake in the esteemed Indo-Asian News Service (IANS). - What This Means: 1. Enhanced Reach and Resources: This strategic acquisition will provide IANS with enhanced resources and reach, enabling it to expand its news coverage and deliver even more comprehensive and timely reports. 2. Synergistic Growth: By combining the strengths of AMG Media Networks and IANS, we anticipate synergistic growth that will elevate the quality and breadth of news content available to audiences. 3. Innovative Collaborations: This move opens doors for innovative collaborations in news gathering, distribution, and media technology, setting new benchmarks in the industry. - About IANS: IANS has been a trusted name in news for decades, known for its credible and in-depth coverage across various sectors, including politics, business, sports, and entertainment. With a reputation for delivering accurate and unbiased news, IANS continues to be a vital source of information for millions. - Looking Ahead: The acquisition aligns with Adani Enterprises' vision of expanding its footprint in the media sector, fostering a more informed and connected society. #AdaniEnterprises #AMGMediaNetworks #IANS #MediaAcquisition #NewsIndustry #BusinessNews #StrategicGrowth #InnovationInMedia

Excited to share Accenture Life Trends 2025! Discover the 5️⃣ digital trends shaping the future and how to keep your business moving forward by overcoming digital doubt. Brands that build trust will lead the market. 👉 Read the full report https://lnkd.in/eDSKwGB6 💬 Happy to discuss how these trends apply to your organization. #AccentureLifeTrends #DigitalFuture #BusinessGrowth Accenture Song

According to this years MyImage analysis we as Accenture Song just improved our DK 🇩🇰 Agency position the last 365 days now being the overall #2 🔥 We would never have imagined that we within 2 years of our name change could be this strong 🧡 MyImage Highlights: 🥈Brand Power Index 🔥 (overall rankings) 🥇Best Brand Position 🔥 (across all 9 brand image criteria) 🥇Best at Integrating Communication 🔥 🥇Best at Consumer Insights 🔥 🥇🥈🥉Top 3: 10 years in a row (#1 for 5 consecutive years 2016-20. Before name change) A huge testament to our People & Culture that allows us to do great collaboration across our varied set of skills 💫🕺 A huge THANKS to our Clients & Collaborators that continue to push us to deliver our A-Game 🙏🏻🔥 We will continue to work within our scaled creative canvas to bring value and sustainable growth to all our clients. I'm proud of being part of the Worlds largest Tech-Powered Creative Group while also showcasing our local significance 🧡🌏 #accenturesong #myimage24 #creativity #tech #digital #innovation #growth #sustainability #collaboration #curiosity #proud

Our final ranking is out this week, and this one is all about effectiveness! Celebrating the most awarded campaigns and companies at shows awarding effectiveness, our final ranking showcases the work that really worked. Here are some of the people behind the #1 most awarded campaign for effectiveness in the world in 2023 - 'Shah-Rukh-Khan-My-Ad', talking about the campaign and its impact. Thanks to the team from Wavemaker South Asia and Ogilvy Mumbai for your insights! Ajay Gupte sukesh nayak Watch below 👀 #effective100 #WARCRankings #makeitWARC #creativity #effectiveness

Mindshare India has recently announced the appointment of Dimpy Yadav as its Head of Strategy – Digital. Before joining Mindshare, Dimpy served as the General Manager at Xaxis India since 2016 and took on various roles within the company.  Read more-https://lnkd.in/gFetfUKp Gopa Menon | Sachi N. | Ajay Mehta | Zoya Qureshi | Yash Mishra #Appointment #Mindshare #DimpyYadav #HeadofStrategy #DigitalMarketeer #BusinessNews #EletsBrandStory

👉 Exploring the Future of Communication: Trends, Insights, and Triumphs at the India Communication Summit 2024! The event was a powerhouse of innovation and inspiration, highlighting the trends defining the future of corporate communication: 🔹 The rise of artificial intelligence 🔹 The evolving importance of employer branding 🔹 The power of influencer marketing. 🔹 The importance of an effective internal communications strategy 🏆 And the excitement didn’t stop there—I'm so proud that Tata Consultancy Services took home the prestigious Best Use of Analytics award, all thanks to their cutting-edge approach powered by Sociabble’s platform. I'm thrilled to be part of this journey, helping to revolutionize how companies communicate and engage with their teams. Dive into these trends and learn more about how TCS is leading the way on the Sociabble blog ➡️ https://lnkd.in/eBAej_gR 💬 Which communication trend do you think will have the biggest impact in 2024? Share your thoughts in the comments! #Sociabble #TCS #KaleidoAwards #Analytics