The #Paris2024Olympics are just round the corner. I thought I should share some titbits about the Olympics. Today's focus is on the #IOC recommendation for digital interventions...
The International Olympic Committee adopted the Olympic Agenda 2020+5 in March, 2021. This Agenda consists of a raft of 15 recommendations which are partly inspired by learnings from previous Olympic cycles and partly from contemporary trends.
As an avid follower of multi disciplinary events in the Olympic Games over the years, I vividly recall the different editions based on where I was, who I was watching with, how we dashed to the nearest television to catch the events etc. More on that later...
I am therefore particularly curious about how recommendation eight (8) of the Agenda - Grow digital engagement with people - will affect our Olympics experience. Some of the key developments under this recommendation are:
1. Using Olympic digital and social media channels to deliver engagement during and between the Olympic Games.
2. Building a single people-centric digital platform, Olympics.com. There has been a large scale consolidation of Olympic digital properties, technology, content production, marketing communications, data management and the like on this platform. In addition to delivering original content about the Olympics, this platform should enhance digital engagement opportunities and create more personalised user experiences. Only fantasy games have reached the Olympics, people!
3. Integrating the Olympic Channel under https://lnkd.in/dGCCJYC7 to provide a dedicated sports video section and linear channel. Its main purpose is to maintain year-round interest in the Olympic Movement, offering captivating documentaries and other programming chronicling the Olympic Games, as well as coverage of Olympic sports outside the Games. Users can stream live coverage of major sporting events, watch replays, original series and films, and get the latest sports videos on demand.
On that note, please look for the #FerdinandOmanyala documentary!
#Paris2024Olympics #OlympicMovement
Congratulations and well done.