The STANDOUT Accounting Firm’s Post

Unlock the true potential of video marketing and watch your brand soar! Discover why videos are a game-changer: ✅ Stand Out from the Crowd: Videos help you rise above the noise and grab attention. ✅ Establish Authority: Consistent video content positions you as a leading expert in your field. ✅ Engaging and Shareable: Videos are not only captivating but also easily shareable, amplifying your brand’s reach. ✅ Build Trust: Use videos to connect with your audience on a deeper level and build trust. ✅ Boost SEO: Videos have a powerful impact on search engine rankings, helping you get noticed. Take your marketing to the next level with the power of video! What’s been working for you when tapping into video power? Share your experiences in the comments!

Wondering which content format offers marketers the highest ROI? According to HubSpot's Marketing Trends Report, short-form video is currently top of the list at 31%, with images coming in second at 22% followed by blog posts at 15%. If your brand hasn't yet harnessed the power of Reels and TikToks, now is the time to get started! Whether you want to share behind-the-scenes clips of your business, showcase your products in a fun way or demonstrate your service, short-form videos are the most effective way to achieve tangible results at the moment.

For Day 2 of the Pretty Little Marketer challenge, we're sharing our marketing predictions for the rest of 2024. I decided to test out a new medium and created a short video to share my thoughts on AI-generated content vs. authentic connections with brand communities. Please give it a watch and let me know your thoughts! #plmlinkedinchallenge

Last week: We shared a bit about how brands can grow on LinkedIn and Instagram. If you are building an international brand, not every platform would work for you. But you must experiment and and seek out new ways to connect with people across the world. As a content development brand, we make sure you can build authentic relationships online showing up professionally. Let’s talk about your marketing content and funnels. Send a DM. #marketing #mondayinspiration #growthmindset #audienceengagement

How to Boost Your Marketing: 6 Simple Ways to Use the Power of Video If you’re not using video content, you’re missing out on massive growth opportunities. Videos aren’t just a 'nice to have' anymore - they’re essential. They capture attention, convey messages effectively, and drive engagement like no other medium. But how do you harness this power for your business? 1. Focus on storytelling. Create compelling narratives that resonate with your audience. 2. Prioritise quality. Invest in good equipment and editing software to produce professional content. 3. Optimise for platforms. Tailor your videos for different social media channels and ensure they’re mobile-friendly. 4. Be consistent. Regularly post new content to keep your audience engaged and coming back for more. 5. Engage with your viewers. Respond to comments and incorporate feedback to build a loyal community. 6. Measure your success. Use analytics to track performance and refine your strategy. What strategies have you found most effective in your video marketing efforts? Let’s discuss!

If you're not using videos in marketing, you're leaving money on the table. video content is no longer optional—it’s essential. Here’s why: 🎥 Engagement: Videos capture attention like no other medium. People are 2x more likely to share video content than any other type of content. 🎯 Conversion: Videos can boost conversion rates by up to 80%. Whether it’s a product demo, testimonial, or explainer video, it’s the fastest way to turn prospects into customers. 🌍 Reach: Video content is favored by algorithms on social media platforms, giving your brand greater visibility and reach. 📊 Data: The stats don’t lie—82% of internet traffic is expected to come from video by 2025. Don’t miss out on this massive opportunity to grow your business. 💡 Actionable Tip: Start small. Even a short, 30-second video can make a big impact. Focus on storytelling, and watch your engagement soar! Ready to elevate your marketing game? Let’s connect and explore how video can transform your strategy. #VideoMarketing #ContentStrategy #DigitalMarketing #MarketingTips #BusinessGrowth

The best marketers talk about marketing and make others believe they mastered the craft. Essentially, they are marketing their own expertise. Presenting your knowledge on the topic to other people. Convincing the audience of your capabilities. And marketing your own skills. = Personal Branding. As long as you do the showcase. Maintaining consistency. You start to gain: - Authority - Credibility - Reputation Within the community. ----- 💜 Enjoyed this post? ↳ Follow me (Maxim) for Daily Tips & Knowledge on Content Marketing and Personal Branding. #marketing #personalbranding #thoughtleadership

A lot of founders and leaders struggle with managing their content development process in-house. Everyone is too busy building the ground-breaking solution to think about the communication channels. This is why I started Dijitol. Need help with content development? Let’s have a chat.

Many companies and Founders get this wrong. The basics come first. See attached image. For ‘not to do’ example: - Running a campaign - Aiming to convert viewers - While lacking minimal profile setup It is the same as trying to accelerate on the first gear. You can keep pressing the gas, but the car will not go faster. This exact concept can (and should) be applied in content marketing. Fix the roadblocks that are holding you back: - Profile optimization - Social media presence - Consistent branding & content Once you lay the first fundamental bricks. You can pile any other campaign on top of them. Knowing that they would withstand pressure with efficiency. ----- 💜 Enjoyed this post? ↳ Follow me (Maxim) for Daily Tips & Knowledge on Content Marketing and Personal Branding. #contentmarketing #paidads #socialmediamarketing

It’s not [only] WHAT you talk about. It’s WHO you talk about it TO. Popular misconception: → “My audience is on LinkedIn, but my industry doesn’t work here” No, not true at all. Of course, it does perform. As soon as you find the right people. And give them what they want to hear from you. ----- 💜 Enjoyed this post? ↳ Follow me (Maxim) for Daily Tips & Knowledge on Content Marketing and Personal Branding. #marketing #branding #contentmarketing