Congratulations to the EMotorad team, especially the founder and co-founders Kunal GuptaAditya Oza and Rajib GangopadhyaySumedh Battewar, on their brilliant brand building.
EMotorad's brand building has been nothing short of brilliant. Their 'Bole Jo Koyal' memes not only went viral but became a sensation, even being mentioned during IPL matches.
Their strategy is reminiscent of Parle-G's approach, where the product becomes synonymous with the category itself. In the same way, Emotorad is becoming the go-to name for E cycles.
This campaign might be the most impactful in the cycle industry, showcasing the brand’s value and features in a comprehensive way.
More than just an ad, it’s a complete marketing strategy, boosting sales, brand trust, and awareness to new heights.
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