Google has a ton of different - each incredibly complex - businesses under its umbrella: - Search - Ads - Android - YouTube - Cloud - Gmail - Maps Just to name a few... However, Google consistently ranks as one of the world’s simplest brands according to Siegel+Gale's annual survey of consumers across the globe. Why is that? Consistency. Although Google has all these different business units, when you go to Google.com it’s still the simple search bar. Even in the era where their competitors were adding all sorts of things to their search home page, google stayed simple and consistent. This is just one of the insights Brian Rafferty shares in this discussion. We spoke for 40ish minutes, so there's a whole lot more if you're interested in the insights that drive the world's simplest brands.
🎧 LISTEN: https://apple.co/47WMHHc On the latest episode of the Branding Deep Dive podcast, our Global Director of Business Analytics & Insights, Brian Rafferty, joins host Ahmed Cheema to discuss the tenth edition of World's Simplest Brands. Learn: 💡 Why its so important to keep your brand simple 💡 How big corporations with multiple business units like Google and Amazon stay simple 💡 How to strike the balance between digital and human experiences #SimplicityPays #WorldsSimplestBrands #Podcast