ACMA S.p.A.’s Post

What is Sensory Marketing—and why is it everywhere? Sensory marketing taps into taste, smell, sight, and more to create unforgettable experiences that bring products to life. For brands, it’s about engaging emotions and imagination, allowing consumers to almost feel the product before they even buy it. Take Rhode as an example. To launch their new Cinnamon Roll lip gloss, they used mouth-watering visuals—think cinnamon buns, cosy iced coffees, and cocoa-dusted treats—to evoke autumn vibes and excitement 🍁☕️. This food-inspired imagery doesn’t just catch the eye; it sparks cravings, builds anticipation, and forges a deeper sensory connection with their audience. The result? Consumers feel invested in the product before it’s even in their hands. Now that’s marketing that sticks. 😍 #ALMarketing #SensoryMarketing #BrandStrategy #MarketingTips

Dove and Crumbl Cookies have come together to create a delectable collaboration that redefines product innovation This partnership is setting a new trend in gourmand fragrances, showing how collaboration fuels excitement. By blending Crumbl's beloved cookie flavours with Dove's trusted personal care products, they have tapped into emotional branding and nostalgia marketing, creating scents like Confetti Cake and Lemon Glaze that evoke joy and comfort. This is a masterclass in leveraging cross-brand partnerships to reach new audiences while riding the social buzz wave. Already trending across TikTok and Instagram, this collaboration proves: scent sells, and stories stick. Are you ready to add a touch of sweetness to your marketing strategy? #BrandPartnerships #DoveXCrumbl #ScentMarketing #sensorymarketing What's your favorite example of a creative collab? Comment below Dove Pamper Free Sampling Crumbl

Protein powder, energy drinks and beef jerky all had similar design styles and aesthetics, but these categories started to evolve. Here's how branding can expand target audiences for certain categories of products: #branding #cpg #design

"Did you know that Mother Dairy doesn’t have an official mascot, unlike its competitor Amul, whose mascot is iconic in the dairy industry? For my Consumer Behavior project, I chose Mother Dairy to design a mascot that bridges this gap. I also noticed how frequently their packaging changes, which could impact brand recall. This inspired me to create a mascot that not only enhances their brand identity but also establishes a consistent emotional connection with consumers. Excited to share my journey of combining research and creativity to bring this concept to life! #ConsumerBehavior #BrandingStrategy #MotherDairy #MascotDesign #MarketingInsights"

🍛 Bring Your Food Brand to Life! 🌟 🚀 Transform your restaurant’s marketing with captivating food post designs tailored to attract your audience. Here’s how we can help your brand shine: 1️⃣ Mouthwatering Visuals: Showcase your signature dishes with vibrant, high-quality images. 2️⃣ Engaging Captions: Highlight offers, menu items, and call-to-actions to boost direct orders. 3️⃣ Brand Colors: Use warm, appetizing tones to align with your restaurant’s theme. 4️⃣ Local Appeal: Blend Irish charm with the authenticity of your cuisine to connect with your audience. 5️⃣ Special Offers: Promote deals like 10% off on online orders to drive traffic. 💻 Order Direct, Save More! Skip third-party platforms and focus on direct engagement with your customers. 👉 For expert branding solutions, visit www.redissolution.com. ✨ Let your food do the talking with designs that leave your audience craving for more! Tags and Emojis: #FoodBranding 🍴 #MarketingThatMatters 🌟 #SaffronIndianCashel 🍛 #DeliciousDesigns 😋 #OrderDirect 🛒 #DigitalMarketing 🌐 #RedisSolution 🔥 #TasteOfIndia 🇮🇳 #IrishFoodies 🇮🇪 #FoodPostDesign 🎨 #RestaurantMarketing 🚀 #CraveWorthyContent ❤️

Are you looking at other food and beverage brands who… 1. Have a strong and unique visual style 2. Are creating a connection with their audience through emotion/humour/values/narrative (a bit like the sassy pig who's a great chef below). 3. Use visuals to shout about what makes them unique compared to others 4. Are getting shared/talked about online or by people you know And wondering how have they reached that point with their brand identity? How could I do that for my brand? Then I would love to open up a conversation about how we can make that happen. It may seem a long way off but it totally is not! DM if you want so more info or to book a call to chat more 😁. #brandingagency #designagency #brandidenitity #foodbranding #drinksbranding #brandingstudio #foodandbeveragebranding

🍛 Bring Your Food Brand to Life! 🌟 🚀 Transform your restaurant’s marketing with captivating food post designs tailored to attract your audience. Here’s how we can help your brand shine: 1️⃣ Mouthwatering Visuals: Showcase your signature dishes with vibrant, high-quality images. 2️⃣ Engaging Captions: Highlight offers, menu items, and call-to-actions to boost direct orders. 3️⃣ Brand Colors: Use warm, appetizing tones to align with your restaurant’s theme. 4️⃣ Local Appeal: Blend Irish charm with the authenticity of your cuisine to connect with your audience. 5️⃣ Special Offers: Promote deals like 10% off on online orders to drive traffic. 💻 Order Direct, Save More! Skip third-party platforms and focus on direct engagement with your customers. 👉 For expert branding solutions, visit www.redissolution.com. ✨ Let your food do the talking with designs that leave your audience craving for more! Tags and Emojis: #FoodBranding 🍴 #MarketingThatMatters 🌟 #SaffronIndianCashel 🍛 #DeliciousDesigns 😋 #OrderDirect 🛒 #DigitalMarketing 🌐 #RedisSolution 🔥 #TasteOfIndia 🇮🇳 #IrishFoodies 🇮🇪 #FoodPostDesign 🎨 #RestaurantMarketing 🚀 #CraveWorthyContent ❤️

🍛 Bring Your Food Brand to Life! 🌟 🚀 Transform your restaurant’s marketing with captivating food post designs tailored to attract your audience. Here’s how we can help your brand shine: 1️⃣ Mouthwatering Visuals: Showcase your signature dishes with vibrant, high-quality images. 2️⃣ Engaging Captions: Highlight offers, menu items, and call-to-actions to boost direct orders. 3️⃣ Brand Colors: Use warm, appetizing tones to align with your restaurant’s theme. 4️⃣ Local Appeal: Blend Irish charm with the authenticity of your cuisine to connect with your audience. 5️⃣ Special Offers: Promote deals like 10% off on online orders to drive traffic. 💻 Order Direct, Save More! Skip third-party platforms and focus on direct engagement with your customers. 👉 For expert branding solutions, visit www.redissolution.com. ✨ Let your food do the talking with designs that leave your audience craving for more! Tags and Emojis: #FoodBranding 🍴 #MarketingThatMatters 🌟 #SaffronIndianCashel 🍛 #DeliciousDesigns 😋 #OrderDirect 🛒 #DigitalMarketing 🌐 #RedisSolution 🔥 #TasteOfIndia 🇮🇳 #IrishFoodies 🇮🇪 #FoodPostDesign 🎨 #RestaurantMarketing 🚀 #CraveWorthyContent ❤️

📱 The RTD beverage revolution isn't just about what's in the can – it's about who's buying it and how they're sharing it! Here's a fascinating look at the digital-social dynamics reshaping the industry: 👥 Meet Your RTD Power Consumers: Gen Z (21-27): The authenticity seekers They're driving the functional beverage trend and demanding transparency in ingredients and sourcing. Fun fact: 72% check product sustainability credentials before purchasing! Millennials (35-40): The premium hunters Leading the charge in premium RTD cocktails, they're willing to pay more for craft quality and unique flavors. They're treating RTDs as an experience, not just a convenience. Urban Professionals: The convenience connoisseurs Looking for sophisticated options that fit their fast-paced lifestyle without compromising on taste or quality. 📸 The Social Media Effect: The "Instagram-ability" of RTDs has become a genuine market force. Brands seeing the biggest growth are those nailing: Eye-catching packaging design Limited edition releases that create FOMO Influencer collaborations that feel authentic Behind-the-scenes content showing craft processes User-generated content campaigns 💡 Key Insight: Social media isn't just marketing anymore – it's becoming the primary discovery platform for new RTD brands, with 65% of Gen Z discovering new beverages through their social feeds. 🔮 What's Next? Watch for more brands leveraging AR experiences, virtual tastings, and social commerce to create immersive digital-first buying experiences. Has your RTD purchase ever been influenced by social media? Share your experience below! #BeverageIndustry #ConsumerTrends #SocialMedia #Marketing #RTD #Innovation #DigitalMarketing #ConsumerBehavior

With audiences all around the world, this high-end perfume brand tapped Bambu to help them scale their brand efficiently. The results we achieved together were impressive! Not only did we increase their monthly ad spend but also drove footfall in retail stores that stocked the brand. 💪🏻 Learn how we did it here: https://lnkd.in/gTbU48XR #BambuAgency #CustomerSuccess #DigitalMarketing #MarketingSuccess