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🚨Here’s a little secret: joint business planning (JBP) is key to driving category and sales growth! 📈 79% of retail execs are already conducting JBP meetings with suppliers—a 16-point rise from our 2023 survey. Our agencies have built solid relationships with retailers at every level—local, regional, and national. Let’s discuss how we can help your brand secure a seat at the table! 🗣️ #RetailerConfidential #JointBusinessPlanning
