Acqua di Parma had the privilege of participating in the third edition of Show ME Italy at Manifattura Tabacchi in Florence. The event highlighted the commitments of LVMH, its Maisons, partner schools and external collaborators to safeguard savoir-faire. During the event it was possible to experience through interactive workshops some of the Métiers d’Excellence, as well as celebrate all the Virtuosos and Students of the Academy and the Institute of ME. During the event Acqua di Parma’s CEO Giulio Bergamaschi highlighted the significance of 'Made in Italy,' nationally and globally describing it as a strategic resource for Italy and a unique opportunity for young Italians, embodying an ancient tradition of artistic craftsmanship characterized by high specialization, cultural value, and creative freedom. Discussing Acqua di Parma, he emphasized the Italian Art of Making and Living, creating exceptional artistic products and enhancing simple daily moments. Furthermore, the Maison described customer experience as an extension of hospitality, where the Acqua di Parma boutique is envisioned as an Italian architect's home. The Art of Receiving and Gifting were also highlighted as an intrinsic part of the brand’s DNA, most lately celebrated in the brand’s Holiday campaign which figures as an homage to Craftsmanship by reflecting the rich heritage of the Maison uniting skilled artisans in an Italian ‘Teatro’. Learn More: https://lnkd.in/epxsX7aB #AcquadiParma #LVMH #LVMHTalents #MetiersdExcellence Photo credits: Marie Flame and Paul Gaiffe
