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OKRs vs. KPIs: Stop Confusing Goals with Checkpoints 🎯📊 Struggling to make sense of OKRs and KPIs? You’re not alone. These two buzzwords get thrown around in boardrooms, but most leaders fail to separate their purpose. Here’s the TL;DR: OKRs (Objectives and Key Results) = Progress and ambition 🚀 KPIs (Key Performance Indicators) = Performance and stability ⚙️ Let’s break it down: 1️⃣ OKRs are all about ACTION. They’re bold, future-focused, and designed to push the needle. Think of them as your roadmap to achieve big, hairy, audacious goals (BHAGs). 🔑 Example: Increase customer retention by 15% by year-end. 2️⃣ KPIs measure the health of your business. KPIs keep you grounded. They’re the pulse check that ensures you’re not flying blind. 🔑 Example: Maintain a 95% SLA compliance rate for support tickets. 3️⃣ OKRs have an expiration date. They’re usually set quarterly or yearly to keep the momentum alive. Once achieved, they get replaced with new goals. 📆 It’s a sprint, not a marathon. 4️⃣ KPIs are forever. These are ongoing metrics, continuously tracked to monitor performance and benchmarks. 📊 Think of them as the heartbeat of your organization. 5️⃣ OKRs are specific to teams or units. Your sales team’s OKRs won’t look like HR’s – and that’s the point. OKRs drive focus at a micro-level. 💼 Custom-made for each department. 6️⃣ KPIs apply across the entire organization. They provide the big-picture perspective everyone needs to stay aligned. 🌍 A shared compass for all teams. 7️⃣ Use OKRs to DREAM. Use KPIs to TRACK. OKRs give you the push to aim higher. KPIs keep you grounded so you don’t go off the rails. Together, they’re your recipe for sustainable growth. Don’t choose one – master both. Use OKRs to set the vision and KPIs to ensure you’re on track. Leaders who get this balance drive results like pros. 💪 Ready to level up your game? Share with us your challenges and take your business to the next level: 📱@AcquirisDigital 🌐 http://acquiris.digital 📩 contact@acquiris.digital Stay sharp, stay ahead.

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