Action for the Climate Emergency’s Post

Looking at sustainability communication or purpose campaigns, I feel like a goldfish swimming in endless circles. Two decades ago, we discussed greenwashing, advertising’s role in nudging consumers, communications power to indirectly influence behavior shifts from television to art. Yet, every day this is (re)launched as something new. Oh dear. Climate Week was the perfect example of that. The endless amounts of reports and books yet where is the change? Together with Ad Age, we’re doing a monthly podcast called Purpose Hits and Misses, and last week, we did an event in Chicago in front of a live audience. Why am I sharing this? We need to have an open and honest conversation about the work and campaigns we do – and cut through the bullshit. There is little time to waste on wrong efforts like preaching to the converted. SHARE YOURS! I do hope you want to share the campaigns you’re doing – or share work that caught your attention because it was sooo bad, we can learn from it – or so good, it’ll serve as a light house for all of us. Hit me - might feature in next episode. Don’t miss a beat and subscribe to our Youtube channel #AdAge #PurposeHitsAndMisses #Sustainability #Communication #Campaigns #Creativity #Advertising #Green #marketing #PostPurpose #Climate

National climate commitments are not enough, which is why cities and businesses are teaming up to reduce GHGs, in new, innovative ways. Here are the mechanisms that make them work and successful case studies

As a creative, I always have and probably will always have absolutely mad respect for Ogilvy 's creative muscle and talented team. I think we, people in ad-land walk in the footsteps of David Ogilvy. That being said, what's fair, is fair and that's why I also absolutely love this stunt, first of all, it's reason to exist: creatives should stop working for climate change fueling companies. From a more professional stand point, this was creative, easy to implement, inexpensive and as far as I can tell: VERY EFFECTIVE! Bravo to Serious People for creating it and to the Glimpse Collective for orchestrating! #creativity #creativeforgood #climatechange

Perhaps adland should also look within itself and consider the carbon footprint of programmatic practises. Especially that high double digit numbers of impressions are pure fraud about which something is readily doable. Agencies and brands drive the demand with their now proven ignorant buying model of max impressions at min CPMs. The problem here is of course the fact that it is only the brands that suffer, as they pay the bill. All others in the supply chain benefit and pay little heed to either the wastage for their clients, let alone the carbon footprint of their practices. Reducing fraud and other forms of wastage by 50%, and more depending on buying path mix, is doable right now, with zero negative effect on business outcomes and positive effect on sustainability. The key? Rely not on legacy analytics services that tell only a fraction of the malpractice. Use new-era tools as provided through Truthsets.Online. Identifying the garbage is easy and very quick. Your free trial will do this. And taking steps to clean up flows quickly and seamlessly for anyone committed to a better future. As a minimum, ask for a free benchmarking trial with zero obligation. And see just how much upside your campaigns have. www.truthsetsonline.com viewable4humans@truthsetsonline.com

Bringing the Joy Back to Climate Talk When we talk about climate change, it often feels like a guilt trip—“look at what we’ve done”—or a doomsday prediction—“act now, or it’s the end of the world.” Sometimes it’s so drenched in technical jargon that many of us feel like outsiders, struggling to grasp what’s really at stake. While these perspectives are important, I want to offer a different take: climate can actually be fun. Yes, really. Think about the last time you were outside, maybe during a run, a walk, or sitting in the park. You probably noticed the way the sunlight hit the trees, or how the air felt crisp and clean. In those moments, nature feels like home. It surrounds us, cradles us, and asks nothing in return. Think about the energy of a sunny weekend—people fill parks, share laughs, and bond over the simple joy of being outdoors. Isn’t that what climate is really about? It’s not just the data and dire forecasts; it’s the moments we share with the world around us. We live on a stunning planet that gives us so much. So maybe climate action isn’t just about fixing something broken; it’s about cherishing what’s here. The key to making people care about climate change is to make it relatable. It’s not just a subject for scientists and policy experts—it’s for all of us. So, what if we shifted our perspective? What if, instead of seeing climate change as an abstract threat to recognizing it as a way to reconnect with the beauty around us. One of my favorite documentaries, Down to Earth on  Netflix, does just that. Zac Efron takes on environmental issues, not with fear, but with curiosity, wonder, and a sense of adventure. He brings it down to a human level—showing that caring for our planet can be as simple as rethinking how we live, one step at a time. It’s not about doom and gloom; it’s about recognizing the magic in what’s already here and making sure it stays. Because in the end, the planet isn’t some distant entity—it’s our home. And home is worth taking care of, not out of fear, but out of love💕 https://lnkd.in/dhW-j7X #downtoearth #zacefron

A very interesting subject on how efficient is the recycling approach and climate control measures throughout the world. An eye opener and a must watch for all.

How to put the promoters of Big Oil in the spotlight with a circus ringmaster, some lolipops and a grown man dressed in a squirrel costume. Great creative stunt and execution by Oli Frost showing that “green skills” are so much wider than knowing how to install a solar panel.

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Great documentary about how hyper-consumerist capitalism works in practice and how detrimental it is to our environment. Finally, there is also talk about imposing responsibility on corporations for their actions and the negative consequences of their products and business practices. For far too long corporations have succeeded in shifting responsibility (and blame) for the negative effects of their products on ecology and environment onto consumers of their products. The hyper-consumerist culture of our societies needs to end. It is incompatible with mitigating climate change and it also has a negative impact on the psyche of our societies. https://lnkd.in/d65q-qFq