Action Planning’s Associate Community includes many consultants with specialist #marketing skills. Here is the first of a series of articles from some of these experts, looking at the various aspects of marketing and communications that non-profits could and should be addressing, as well as offering help and advice on how to access these skills within your budget. Clare McIntosh Naomi Buckler #charitymarketing #thirdsector #charity
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Non-profits: What you should know about Marketing Lists versus Wealth Screening lists You don’t have to limit your marketing to the very creme of the crop. If that's the case, who SHOULD you be targeting? #plannedgivingmarketing #fundraisers #donors #plannedgifts #nonprofitfundraising #nonprofits #plannedgifts #plannedgiving #marketing
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Non-profits: What you should know about Marketing Lists versus Wealth Screening lists You don’t have to limit your marketing to the very creme of the crop. If that's the case, who SHOULD you be targeting? #plannedgivingmarketing #fundraisers #donors #plannedgifts #nonprofitfundraising #nonprofits #plannedgifts #plannedgiving #marketing
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Highly experienced Marketing and Communications Consultant( freelance) focusing on strategy, PR, digital, creative, content creation, 360 campaign management and copywriting for all those making a societal difference!
Why Marketing and Communications is Different for Charities! Working in marketing and communications for charities presents a unique set of challenges. It requires a deep understanding of purpose-driven messaging and the potential impact any support will make. Unlike in the corporate sector, where success is often (but not only) measured by financial returns, charity marketing relies on creating lasting impact, trust and human connection. It’s not just about encouraging donations—it’s about communicating the why behind every campaign. Marcomms for charities is about building trust, fostering empathy, and making people (and any support they kindly give) feel vital to the purpose and mission—because they are and it is. What makes charity marketing especially unique is that it requires the full spectrum of skills: the knowledge of buying cycles used in business marketing, the storytelling expertise honed in commerce, the ingenuity and creativity of challenger marketing and a strong sense of purpose-driven strategy. It has to stick, and it has to work; as we know, charity giving is often the first thing to go when times get hard. From my experience, stories are the game-changers. Genuine storytelling that brings to light real lives touched by the work, powerful imagery, and a tone that blends urgency with hope are the key ingredients for success. The power of narrative can truly connect and inspire action. Marketing in the charity sector also comes with significant responsibility—every pound spent must be justified and must work super hard. This underscores the need for strategic planning and execution and an absolute understanding of audiences. Charity marketers need it all—combining the rigour of business thinking with the heart of the cause. It's the reason I love it. #MarketingForGood #CharityComms #Storytelling #marketingconsultancy #commsfreelancer #PurposeDrivenMarketing
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Read a beginner's guide to non-profit marketing and discover 7 best marketing strategies for your NPO! >> https://lnkd.in/g3vRvspM Via BlockSurvey #nonprofit #npo #NPOMarketing #nonprofitmarketing #marketingstrategy
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If you're interested in understanding "Engagement Fundraising", here's a post by our CEO Gregory Warner that lists the eight components. If you'd like even more information, let's chat! https://lnkd.in/gRgx9PDe #engagementfundraising #majorgifts #plannedgifts #nonprofitfundraising
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Marketing 🤝 Fundraising There’s a lot of chatter around marketing and sales alignment. And for good reason. It’s a strategic advantage. While it plays out a little different at times, the same kind of alignment is needed between marketing and fundraising in the nonprofit space too. Marketing’s job (in short) is to jumpstart new relationships and enlarge the audience of people who care about the cause. The job of fundraising isnt just to raise more dollars but to also thoughtfully build greater levels of connection and trust. For grassroots nonprofits, these roles may fall under the same leader. And for enterprise charities, fundraising and marketing may lie across multiple teams. No matter where you find yourself on the spectrum, marketing and fundraising efforts need to work in concert, not competition, with each other.
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Strategic Marketing Planning | Outsourced Marketing | Marketing Coaching | Founder of PSM Marketing
Outsourcing your non-profit’s marketing can provide a cost-effective way to increase your organization’s visibility, engagement, and donations. PSM Marketing understands the unique challenges that non-profits face when it comes to marketing and fundraising, and we offer customized solutions to help you meet your goals. #NonprofitMarketing #MarketingCoach
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Outsourcing your non-profit’s marketing can provide a cost-effective way to increase your organization’s visibility, engagement, and donations. PSM Marketing understands the unique challenges that non-profits face when it comes to marketing and fundraising, and we offer customized solutions to help you meet your goals. #NonprofitMarketing #MarketingCoach
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Outsourcing your non-profit’s marketing can provide a cost-effective way to increase your organization’s visibility, engagement, and donations. PSM Marketing understands the unique challenges that non-profits face when it comes to marketing and fundraising, and we offer customized solutions to help you meet your goals. #NonprofitMarketing #MarketingCoach
