ActionIQ’s Post

🌟 It’s Almost Showtime 🌟 February 14th is just around the corner, and so is our not-to-be-missed webinar, The Power of Visibility! Mark your calendars for 11:00 to 11:30 AM and come hang out with Christopher Strandell and Erik Annerberg. Don't be shy - make sure you're on the guest list. 💛 Here’s a sneak peek of what we'll cover in the webinar: 👀 Why being seen is everything in B2B. 💸 Master the art of big impact without the big budget. 🎯 Learn how to catch the eye of those who matter most.   🔗 Register here: https://lnkd.in/dfJhfWVG #Webinar #B2BMarketing #Visibility #InZynk #MarketingStrategy

The b2b news show for the best marketer you know 👀   We are so excited to introduce WTF News, a monthly B2B news show where you learn WTF is going on in webinars, tech, and the future of marketing.   Think of the best marketer you know - WTF News teaches that person something. Not only will you be up to speed on the news, you’ll also get free resources, templates, and advice from those people you see all over B2B. In fact, 1,000,000+ marketers already love and follow the WTF anchors.   So yeah, it’s the most badass show in B2B. It’s called WTF News. It might make you a little uncomfortable. It might be the coolest webinar you’ve ever been invited to. It might just be the next big thing. 😎 Register to learn WTF is happening -> https://lnkd.in/grdYFKAz This event is powered by our partner: Hubilo 🔥

Planning trends for 2024: Don't miss today's Demand Gen Jam Session with Paul Slack. From AI to ABM Strategy, you'll come away with some immediate ways to launch an effective 2024 Digital Marketing Strategy. #digitalamarketing #accountbasedmarketing

Sometimes a higher cost is worth the power of a new tactic - geofencing allows for greater opportunity to reach your ICP. This episode with Jeff Swartz brought up many surprising ways that geofencing fits into the B2B world. Watch it here: https://bit.ly/3wKR9f0

Here are some of last week's interesting Linkedin posts from B2B professionals: Christoph Schachner shares tips on getting C-level to believe in demand gen. https://t.ly/1vq8p Andrea Todorova explains six questions that can make your customer testimonials impactful. https://t.ly/8saLT Helen Cox FCIM CMktr shares some of the worst mistakes she's seen B2B firms make on digital. https://t.ly/YcPEf Alon Even clears some misconceptions about ABM https://t.ly/MJq9W Andreas Obel 🚀 🚀shares his guide on repurposing content effectively. https://lnkd.in/euZc93ih Vaibhav Namburi on Google Spam policy from February https://shorturl.at/uBGI6 Let me know in the comments what you think!

Seek peek of our webinar on Thursday... Join me as I cover 3 easy wins to be more data driven in your B2B marketing in 2025. We'll cover: - Selecting the best KPIs - Getting more from Google Analytics - Making A/B simple and easy to execute Register Here: https://lnkd.in/ghyphiUQ ...and yes, if you register an no-show, you'll get a copy of the slides and recording, but it's always better if you can interact and ask questions live!

This year’s Forrester B2B Summit is shaping up to be the best yet for TechTarget. If you plan to attend, I would love to set time with our team so you can learn about TechTarget's Partner Ecosystem, Partner Marketing Services/Community, and hear from two of the best, John A. Steinert and Malachi Threadgill, about How Broadvoice has built a revenue waterfall with intent. Let me know what you would like to learn more about!

Dive into What We're Reading - your weekly guide to compelling news stories, insightful marketing columns, and noteworthy B2B industry updates that have piqued our interest. This week: A boom in B2B creators, the implications of bad data, B2B’s brand-building renaissance, and getting link building right. Check it out here. https://lnkd.in/gQhC5d9b

Terrific conversation with Jann Martin Schwarz in this session. It's about a foundational piece of content marketing, or for that matter, product marketing and even product development: You need to understand the problems your prospects are facing that you can help them with. You need to make a "customer promise" to them about how you can help with those that you can help solve. You need to put that in your messaging and carry it through to your sales enablement, your customer success, and then back again to product development (for the future). Simple in concept. Essential for engagement. And Jann has the proof that when you do this, your marketing works better! Jann Martin Schwarz #B2B #ContentMarketing #DemandGen Barbara Winters Phyllis Davidson