Activate Talent’s Post

TikTok ad revenue 5 years ago was $150m, last year it was $14.3b. That’s a massive shift in where ad dollars are flowing. What does this mean? You need to think differently when you’re hiring for growth marketing roles. The mindset is more important than the skillset. You could opt for someone that has 10+ years running Facebook ads and has figured out a number of hacks to help drive results. They’ll probably do a pretty good job for you. But if you want someone that’s going to change the trajectory of your business, look for someone with the right mindset: - They should have an “always testing” mentality. - They should be comfortable with numbers. - They should dive deep into data to make decisions. - They should understand that market inefficiencies don’t last forever, and act aggressively when they’ve found one. They’ll find the next TikTok a year before your competitors and help you ride it to the top.

Today's marketers can't be experts in everything. You can't possibly be phenomenal at all things paid. And all things field marketing. And all things trend hacking. And influencer marketing. It is just not viable. Now some can fake it. But the reality is, we have a crisis: there is a lack of breadth and depth of expertise across the industry. Enter fractional marketing function performed by agencies. Recently an overused buzzword, but the preface is the same… Whatever you label it, the solution to effective marketing is = custom solutions delivered on brand and more importantly on expertise. And that is our speciality at Konnect. We just got brought on by a client to help with all paid and experiential. Hiring a team member that specializes in Amazon, one that specializes in Meta and one in programmatic was not an option for the business. Not to mention a whole other team to handle the experiential side. With us, they were able to get all of their needs covered in one place. We have expertise in-house that can provide the breadth and depth needed. Breadth and depth of expertise > surface level. #advertising #marketing #digitalmarketing

Dear Influencer Marketing advertisers: One Role Isn't Enough! 💼 For the first time in years, I have stepped away from the day-to-day running of campaigns and diving deep into the strategic side of influencer marketing and understanding the landscape on a deeper level. All I can say is that a campaign manager alone cannot be strategic and execute campaigns in the same role. If I were to build an influencer marketing team, here's how I would structure it: 1️⃣ An Influencer Marketing Lead Strategist with deep knowledge of the creator economy (Remember, a sales person is not a strategist!) 2️⃣ Hire an actual Creator doing well in the specific category to lead content and briefs as the Creative Lead. 3️⃣ A dedicated Campaign Management team (both Senior and Junior) to handle the day-to-day operations from start to finish. How would you build yours?

Amazon DSP: Expanding Your Reach Beyond the Marketplace Are you looking to take your Amazon advertising to the next level? Amazon DSP (Demand-Side Platform) might be the key. Here's what sellers need to know: 1. What is Amazon DSP? • A programmatic advertising platform • Allows you to reach audiences both on and off Amazon • Utilizes Amazon's rich customer data for targeting 2. Key Benefits: • Broader reach: Access to Amazon-owned sites, apps, and third-party exchanges • Advanced targeting: Leverage Amazon's customer insights • Retargeting capabilities: Re-engage potential customers who viewed your products 3. Ad Formats: • Display ads • Video ads • Audio ads (e.g., on Amazon Music) • Over-the-Top (OTT) video ads on Fire TV 4. Targeting Options: • In-market audiences • Lifestyle audiences • Remarketing • Contextual targeting 5. Minimum Investment: • Managed service: Usually $35,000 minimum spend • Self-service: Available for some sellers, lower minimum 6. Measurement: • View detailed performance metrics • Track impact on both online and offline sales Key Consideration: While powerful, DSP typically requires a larger budget and more strategic planning than traditional Amazon ads. Question for fellow marketers: Have you incorporated Amazon DSP into your advertising strategy? What unique opportunities or challenges have you encountered? #AmazonDSP #ProgrammaticAdvertising #EcommerceMarketing #AmazonSeller

Asking DTC brands: why are you still hiring media buyers? All you need now, is to feed better ads into a simple Broad (2M+ audience size) Ad set in a Sales Campaign. ‘Differentiated ad copy & creatives’ Higher budget? Add more ad sets into the same CBO Sales campaign: Interest/Behavior/Lookalike/Custom with Adv+ on. Mature account? The highest spending ad set should have your best performing ads. Creative tests should be done in the same CBO Campaign. 3:2:2 Dynamic Creative or just another broad ad set. Have more budget? - Try ASC for time limited offers - Try Catalog Sales Campaign to prospect & retarget - If experienced, try cost control I’d love to know: - If your ad account is following such simplified structure & it’s working - If it’s not, what’s working - If you manage ad account by yourself - If not, did you hire to save time or get expertise - If expertise, how they are helping In case it helps, here is a roundup of 50+ Meta Official Resources to DIY or train your team: https://lnkd.in/dqfZ_VeR #facebookad #metaad

Maximizing Sales on Amazon: Leveraging Advertising Tools for Business Growth by Amz Doc! As an Amazon seller, you have a range of advertising facilities at your disposal to boost your business. Sponsored Products allow you to feature targeted ads within search results and product detail pages, enhancing product visibility. Sponsored Brands, previously known as headline search ads, elevate brand awareness by showcasing your logo, custom headline, and product selection above search results. Sponsored Display extends your reach beyond Amazon, targeting audiences based on their shopping behaviors. Amazon DSP offers programmatic advertising solutions for display, video, and audio ads across various platforms. Additionally, Amazon Attribution helps measure the impact of your advertising efforts across channels. Leveraging these tools strategically can significantly increase visibility, drive traffic, and ultimately lead to sales growth for your Amazon business. To take our services for your online business click on given link www.amz-doc.com #AmazonAdvertising #SponsoredProducts #SponsoredBrands #SponsoredDisplay #AmazonDSP #AmazonAttribution #AdvertisingTools #BoostYourBusiness #SalesGrowth

Asking DTC brands: why are you still hiring media buyers? All you need now, is to feed better ads into a simple Broad (2M+ audience size) Ad set in a Sales Campaign. ‘Differentiated ad copy & creatives’ Higher budget? Add more ad sets into the same CBO Sales campaign: Interest/Behavior/Lookalike/Custom with Adv+ on. Mature account? The highest spending ad set should have your best performing ads. Creative tests should be done in the same CBO Campaign. 3:2:2 Dynamic Creative or just another broad ad set. Have more budget? - Try ASC for time limited offers - Try Catalog Sales Campaign to prospect & retarget - If experienced, try cost control I’d love to know: - If your ad account is following such simplified structure & it’s working - If it’s not, what’s working - If you manage ad account by yourself - If not, did you hire to save time or get expertise - If expertise, how they are helping In case it helps, here is a roundup of 50+ Meta Official Resources to DIY or train your team: https://lnkd.in/dcShYQ_f #facebookad #metaad

What new feature are you most thrilled about among the latest updates in #AmazonSellerCentral? Is it Negative Targeting in CPC Sponsored Display Ads, the removal of Follower Limits for Brand Promotions, or the Enhanced Creative Tools? Or perhaps there's another feature that caught your attention? _____ #Amazon #AmazonUpdates #AmazonFBA

🔎 Amazon DSP Campaign Guide: Learn how to set up successful advertising campaigns with Amazon's Demand-Side Platform (DSP). This comprehensive guide covers everything from defining campaign goals to optimizing performance and measuring success. 💪 Discover the benefits of using Amazon DSP, including; 1️⃣ Advanced targeting options and access to exclusive Amazon audiences. 2️⃣ Get expert tips on crafting engaging ads that align with your brand objectives, and dive into the technical aspects of budget allocation, bid strategy, and performance optimization. 3️⃣ Learn how to track and measure campaign success using key performance indicators (KPIs) and analytical tools. 4️⃣ Overcome common challenges in managing Amazon DSP campaigns to maximize returns. 5️⃣ Don't forget the importance of ongoing testing and iteration to continuously improve campaign outcomes. 🤔 Ready to level up your programmatic advertising with Amazon DSP? What challenges do you face with campaign optimization? Share your thoughts below! ⬇️💬 #Amazon #AmazonFBA #Ecommerce

Hiring Alert!📢📢 'Media Buyer' (competitive Salary) Job Responsibilities; -> Develop comprehensive media buying strategies tailored mainly to Meta and TikTok, and addition of Pinterest, Snapchat and other platforms, considering the target audience, campaign objectives, and budget allocation. -> Create and manage advertising campaigns across Meta and TikTok, including campaign setup, ad creation, targeting, and optimization. -> Conduct thorough audience research and analysis to identify relevant targeting options and optimize campaign performance. -> Monitor campaign performance metrics, analyze data, and generate actionable insights to optimize campaign performance and achieve KPIs. -> Collaborate with creative teams to develop compelling ad creatives optimized for Meta and TikTok platforms. -> Stay updated on market trends, platform updates, and best practices for Meta and TikTok advertising. -> Manage relationships with advertising partners, negotiate rates, and ensure campaign objectives are met within budget constraints. -> Provide regular reports and performance updates to internal stakeholders, highlighting key insights and recommendations for optimization. Interested candidates drop your LinkedIn profile link in the comment section. #linkedin #hiring #job #mediabuyer