ActiveProspect’s Post

Looking forward to the IAB Affiliate & Partnership Marketing Summit in Sydney tomorrow, April 29th! If you'll be there, let's connect! Excited to catch up with old friends and colleagues from across the industry. With over a decade of experience in the field, I've witnessed its continuous evolution and growth. Tomorrow, I'm particularly interested in diving into discussions on tracking, security, and emerging affiliate formats. At 99Degrees, we've made substantial investments in performance and affiliates technology to empower agencies and direct clients in achieving their performance goals and driving revenue growth. Curious to learn more about this technology and how it could benefit your industry? Reach out! #AffiliateMarketing #PartnershipMarketing #DigitalMarketing #IABAustralia #MarketingSummit #BusinessNetworking #MarketingStrategy #AffiliateSummitSydney #MarketingTrends #Marketing #Business #DigitalStrategy

Exciting News from PartnerBoost! 🚀 We are thrilled to announce a significant product update that is set to simplify your affiliate program management experience. 🌐 Multi-Site, Multi-Brand Excellence PartnerBoost now supports multi-site and multi-brand affiliate program management, all consolidated within one main account! Whether your enterprise spans different markets, domains, or brands, you can effortlessly operate all your affiliate programs under one centralized account. 💡 Why it Matters This update empowers businesses with diverse portfolios to streamline and simplify their affiliate marketing efforts. No more juggling multiple accounts; manage everything seamlessly from one dashboard. 🤩 Flexible Account Permissions But that's not all! Our flexible account permission system allows admins to create customized sub-accounts for each staff member based on their specific responsibilities. This ensures a tailored and secure experience, granting access only where it's needed. 🔒 Enhanced Security and Control The admin retains full control, ensuring enhanced security and a well-organized structure. With the ability to allocate responsibilities effectively, collaboration becomes more efficient and secure. 🚀 Ready to Elevate Your Affiliate Marketing? Explore the new possibilities with PartnerBoost's latest update. Elevate your affiliate marketing strategies, enhance collaboration, and achieve unparalleled efficiency. Your success, simplified. #AffiliateMarketing #ProductUpdate #PartnerBoost #DigitalMarketing #Innovation

WELCOME TO OUR PROGRAM MIGRATIONS SERIES Day 1: Understanding the Importance of Affiliate Program Migration #AffiliateMarketing #MigrationProject #AffiliateProgram Are you looking to migrate your affiliate program from one platform to another? Before diving into the technicalities, it's crucial to understand why a seamless affiliate program migration is essential for the long-term success of your business. Here are 3 reaons why you might be looking to scale up your tracking and management platform and what you need to consider when the time is right to do so.... 1️⃣ Can you Preserve Existing Affiliate Relationships: A smooth migration ensures your exisitng affiliates won't face disruptions in their promotional activities, helping maintain strong partnerships. Are you able to support exisitng partners to grow, or are there manual workarounds being done to help keep them happy? Let your partners lead you to when the time is right to make a change. 2️⃣ Do you have Data Integrity: Safeguard your program's historical data as affiliates will want to access this when you make a move. Does your existing platform enable you to keep data records or will you have to migrate historical data? Ensure your new tech solition can include all the existing affiliate performance metrics, conversion rates, and commission details before you leap prematurely! 3️⃣ Boost Your / Their Efficiency: A new platform might offer advanced tools and features, allowing you to optimize your program administration tasks and help affiliates to do the same - therefore both of you can then focus on driving better results. Leverate the move to improve efficiencies both sides. Remember, planning is key to a successful Affiliate Program migration. Stay tuned for tomorrow's post, where we'll cover the first crucial area to ensure a smooth data migration and platform transition. Need help with moving your affiliate program to another platform? Stay tuned as we guide you through the process for the next few weeks and help you upgrade with ease! #cellxpert #programmigration #platformupgrade

❓❓❓💭 What helps affiliate networks vet their publishers and buyers? Is it data? Is it reputation? Patrick Boyd says it's all about transparent reporting. Over the last few weeks, we’ve been putting together a bundle of assets to speak exactly to that. Download our Ultimate Guide to Maximizing Publisher and Affiliate Performance to scale your network with the right workflows, built-for-you insights, and tried-and-true templates from our network prospects and customers. Here's a glimpse of what you’ll get in this bundle: ✔️ Our ultimate guide for scaling ROI across publishers and partners. ✔️ A FREE affiliate onboarding checklist to make sure your partners join your network with the right tools and offers. ✔️ A FREE publisher/affiliate reporting template in an .XLS format. All of the formulas are in place – just input your numbers.  ✔️ A kickoff call agenda and initial emails for new publishers/affiliates joining your network. 💲 Now the million-dollar question is... Are you ready to power your performance? 💲 GET IT IN THE COMMENTS ⬇️⬇️

🚀 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐚𝐧 𝐨𝐩𝐭𝐢𝐨𝐧, 𝐢𝐭'𝐬 𝐚 𝐧𝐞𝐜𝐞𝐬𝐬𝐢𝐭𝐲 𝐭𝐨 𝐬𝐨𝐚𝐫 𝐢𝐧 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! To stay ahead in the competitive affiliate marketing landscape, embracing the latest strategies and technologies is imperative. 💡 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐒𝐭𝐞𝐩𝐬:
 📌 Continuous Learning: Encourage affiliates to stay updated on the latest industry trends. 📌 Tech Adoption: Explore new technologies like AI and data analytics for smarter decision-making. 📌 Testing New Strategies: Don’t shy away from testing new promotional strategies.
 🌐 Ready to innovate and lead in affiliate marketing? Let's explore groundbreaking strategies with AffiliateManager.dk. 👉 What innovative strategies have you implemented in your affiliate program? Share your experiences in the comments! #affiliatemanagerdk #affiliatemarketing #performancemarketing #affiliate #affiliatemarketingtips

Last minute notice! I am participating in a webinar hosted by Martech Record today starting at 1 pm Eastern. The webinar is titled: The state of the industry 2024: where does affiliate fit in the marketing ecosystem and how is that changing? Here is a sign up link: https://lnkd.in/eEu5JeVr

Interesting article (link below in comments) outlining the pros and cons of #affiliatemarketing. I really like this summation for a quick learning: In conclusion, affiliate marketing stands as a dynamic and versatile channel for businesses to drive growth, expand market reach, and cultivate strategic partnerships in the digital age. While affiliate marketing offers compelling advantages such as cost-effectiveness, scalability, and performance transparency, businesses must navigate inherent challenges such as fraud risks, channel saturation, and regulatory compliance to harness its full potential and achieve sustainable success in an increasingly competitive marketplace.

📊eMarketer's Affiliate Marketing 2023 research report dives into the obstacles and opportunities #affiliatemarketers have faced this year and spotlights what's coming in 2024. Featuring insights from Awin Global Americas President Alexandra Forsch, check out the report here: https://ow.ly/Jsj750Q5fCm 😍 Our favorite takeaway? The growing popularity of performance PR offers a powerful look into how #affiliatemarketing can be woven into other avenues. In 2024, successful marketers will be those who blend affiliate into other initiatives and campaigns. 👋 If you're struggling to understand how best to blend affiliate into other digital channels, get in touch. Awin can help you easily build, scale and optimize your digital campaigns by leveraging affiliate #partnerships across the full customer journey. Complete this form to get started: https://lnkd.in/eg9Ggyhi

📣 Every affiliate professional NEEDS to read this 👇 PLUS, a free downloadable guide to GA4! #affiliatemarketing #affiliatemarketingtips #marketingb2b

Join us for our next webinar with Head of Product Marketing, Yasmeen Hussain where we'll unveil the latest enhancements to our platform. Discover game-changing features designed to supercharge your affiliate marketing strategy. Don't miss out! Register now. We will cover: 👉Enhanced Publisher Profiles: Discover perfect partners effortlessly. Easily spot compatible publishers based on your preferences and see their performance up front. 👉Zapier Integration: Learn how to effortlessly automate transaction validation using Zapier, boosting efficiency and accuracy while saving valuable time. 👉Reporting Flexibility: Gain deeper insights tailored to your needs. Track trends, identify top-performing publishers, and personalize your reporting metrics easily. 👉Incrementality Report: Discover the real impact of your partnerships. Measure the extra value your publishers bring throughout the customer journey, helping you make smarter decisions and form stronger affiliate relationships. #AwinSpringRelease #AffiliateMarketing #PartnerMarketing