ActiveProspect’s Post

With the new FCC regulations just months away, it’s imperative that you adapt your lead gen and business text messaging strategies NOW. In next week's webinar, ActiveProspect, Hatch, and Socius Marketing are sharing exactly what's changing and how to: – Generate leads with proper consent – Find and vet safe lead sources – Avoid text message blocking and poor customer experiences Register now: https://lnkd.in/ew9Y7ju9 #TCPA #Compliance #CustomerExperience #ConsentMarketing #Webinar #FCCRegulation #LeadGeneration #BusinessTexting

Brace for impact as the lead gen landscape is affected by new FCC rules. In this video clip, our CEO Matthew Marx outlines the shifts coming to the lead gen industry as a result of the FCC's crackdown on reselling consumer data. We're going from a model where consumer data could be sold en masse...to one where people will likely opt-in to 1-3 providers MAX. That's a massive supply constraint that basic economics tells us will lead to: 1️⃣ Far fewer leads in the ecosystem overall 2️⃣ Significantly higher costs to acquire those scarce remaining leads 3️⃣ An initial "shock" as the industry adjusts to this new reality Whether you generate leads yourself through marketing or purchase third-party leads, this tidal wave of change is coming. Businesses reliant on legacy lead gen tactics face serious disruption ahead. Want the full analysis on how to navigate this transition successfully? Check out our complete video breakdown: https://hubs.ly/Q02BpHB40 #marketing #leadgeneration #FCC #compliance #TCPA #salesstrategy

In recent years, countless consumers have been inundated with constant automated calls and texts from businesses using the lead generator loophole, a strategy enabling multiple merchants to obtain marketing consent from a consumer all at once. However, the FCC intends on doing something about it, if recently proposed rules pass as expected. DE Partner and Chief Growth Officer Chad Gottlieb explores these rules in depth, and their consequential impact on compliance requirements, in this new DE Insight: https://hubs.ly/Q02bTVqV0 #FCC #Robocalls #LeadGeneration #Compliance #DEInsights

How does Evocalize ensure FCC compliance? 🔒 Compliance with the new FCC rules is essential for effective lead generation. Our CEO, Matthew Marx, explains how Evocalize locks down the entire marketing pipeline to keep you compliant. ‣ Track and prove compliance from ad creation to lead form submission. ‣ Pre-approve marketing content to ensure everything meets FCC standards. ‣ Automate compliance checks and maintain consistent, compliant practices. With Evocalize, you can confidently navigate the new regulations and keep your lead generation efforts on track. Stay compliant and protect your business from regulatory risks. #LeadGeneration #FCCRegulations #DigitalMarketing #MarketingStrateg

Tomorrow, I'll be hosting a webinar where we'll delve into the evolving landscape of Outbound Strategy for 2024, sharing insights, hacks, and even discussing aspects that haven't worked for us in the past. During the session, we'll also unpack the intricacies of recent email regulatory policies – a conversation about the real-world implications and how they might impact your current outbound motion. And here's the cherry on top – I'll be sharing a plug-and-play system. Imagine having a platform that lets you achieve more with less effort. Registration link in comments! Looking forward to having you there! #Webinar #b2bleadgeneration

In the world of lead generation, proving consent isn't just a nice-to-have; it's a must under laws like the TCPA. That's where ActiveProspect’s TrustedForm becomes a game-changer. As Sales Director Phoebe Pinder highlights, this isn't just about ticking off legal checkboxes. TrustedForm goes beyond by providing a video replay of consumer consent, building a bridge of trust between businesses and consumers. It’s more than compliance; it's about setting a new ethical standard in digital marketing. With ActiveProspect leading the charge, consent-based marketing isn’t just the law; it’s the future of respectful and sustainable customer relationships. #ConsentIsKey #ActiveProspect #DigitalMarketing #TrustedForm Read the full prompt at: https://lnkd.in/gzESKHun

Transparent supply paths are legally required in many industries. When you buy a T-shirt, you know where it came from. Just check the tag - federal law requires country of origin at a minimum. But buy a lead, and your vendor will do everything to make sure you do not know which publisher or digital property converted that lead that they’re now reselling to you. And it’s totally legal. Crazy. If you buy/sell content syndication or other lead generation products, and you want a transparent supply path… You can have it: https://lnkd.in/gVDGeX3M or DM me.

Call tracking helps you assess the quality of leads generated from different marketing channels. Analysing call data, such as call duration and outcomes, provides insights into lead quality. This information helps you refine your marketing efforts to attract higher-quality leads. Improving lead quality through call tracking ensures you focus on the most valuable prospects, driving better business outcomes. Learn more about how you can boost your phone conversions: https://lnkd.in/eKMVJPpH

This past week we onboarded a new client doing over $100,000 a month! This just means that our roster is filling up, leaving 2 more spaces available. If you want to take your brand to a whole new income bracket with retention email marketing, choose a time that suits you - https://lnkd.in/e74xSj6X #emailmarketingtips #emailmarketing #marketing #retentionmarketing

In this guide, we expose the top 30 techniques marketers should utilize to increase leads and revenue. These tactics have been: ✔️ Tested over the years ✔️ Used by our clients to generate more qualified leads and drive more revenue Check it out here! 👇 https://bit.ly/4bnJSBn #LeadGenTips #IncreaseRevenue #QualifiedLeads