Today is the last day of my 12 week internship at Roblox. I would like to thank everyone on the Business Development team for welcoming and supporting me throughout this amazing experience. Especially, I would like to thank my mentors Finley Code and Alexandria Kuo for their incredible guidance, training, and friendship.
As part of a small and instrumental team, I was able to materially contribute to our goal of driving revenue, innovation, and user growth through external partnerships. I had the opportunity to dive into a wide range of responsibilities, from ideating virtual item offers to analyzing data to redlining legal agreements. However, my main projects and deliverables included:
1. Managing 11 content promotion campaigns across 4 app store channels, generating hundreds of millions of views and millions of net new app downloads.
2. Conducting data analysis to inform our audience targeting for marketing and strategic partnerships opportunities.
3. Managing communications with external partners to secure high-visibility app store featuring placements for select content promotions and accelerate various partnership campaigns.
4. Spearheading a program with internal stakeholders and our creator community to promote top experience updates on app store channels.
5. Creating competitive profiles and executive summaries on key industry events.
6. Executing traditional BDR outreach to partners in key verticals for our direct revenue code sales program.
Again, I'd like to thank everyone at Roblox who helped me this summer. I've learned so much about prioritization, organization, and communication that will benefit me no matter what I do next. I’m excited to find out what that next chapter is!
Professor | AR/VR Pioneer | Digital Twin Expert | Computer Vision Expert | Academic Leader | Gaming AI, HCI, Visual Analytics Researcher
4moIs this available for Pakistani CGD students ?? Our students are from the dept. of Computer Games Development(CGD), Faculty of Computing & AI, Air University, Pakistan.