Actual Agency (A Millwright Agency)’s Post

Are you digitally selling your B2B products? Forrester’s article uncovers how digital buying is becoming the future of B2B sales – and it’s an important step that many B2B businesses will need to adapt to in the coming years. https://lnkd.in/gUgcEeDf

To succeed in #B2B, marketers must stay ahead by understanding industry trends. Explore the future with Merkle's B2B Futures ebook:

To succeed in #B2B, marketers must stay ahead by understanding industry trends. Explore the future with Merkle's B2B Futures ebook:

To succeed in #B2B, marketers must stay ahead by understanding industry trends. Explore the future with Merkle's B2B Futures ebook:

Negotiating B2B deals isn’t just about numbers—it’s about strategy, understanding needs, and building long-term partnerships. In this episode, we break down essential tips for navigating B2B negotiations with confidence. Key takeaways: Prepping with the right research Communicating your value clearly Handling objections and closing with impact Perfect for anyone in B2B sales or marketing. Ready to sharpen your negotiation skills? Listen now! #B2B #NegotiationSkills #BusinessGrowth #BeyondMarketing

B2B Founders & CMOs: 🚀 your sales-qualified leads & conversions with my free B2B growth course! Comment '#B2B' or share for free lifetime access

For anyone looking to excel in B2B strategies, here are three must-read books: 1- "The Challenger Sale" by Matthew Dixon and Brent Adamson: Learn how to take control of the customer conversation and excel in B2B sales by challenging traditional approaches. 2- "SPIN Selling" by Neil Rackham: Discover the SPIN (Situation, Problem, Implication, Need-payoff) technique for consultative selling, ideal for closing large, complex B2B deals. 3- "Crossing the Chasm" by Geoffrey A. Moore: Gain insights on transitioning from early adopters to mainstream customers, crucial for marketing and selling high-tech products. These books offer practical techniques and strategic insights to boost your B2B success. #books #B2B #smallbusiness #womenledbusinesses

To succeed in #B2B, marketers must stay ahead by understanding industry trends. Explore the future with Merkle's B2B Futures ebook:

Our #B2B experts identified four “Seismic Shifts” that will rock the world of B2B by 2030. Read the Merkle ebook, B2B Futures, to learn about each shift:

✔️how to make b2b partner program in a right way? We prepared an expert article that covers that! Brad McEvoy cofounder of Kademi, a partnership management software, shared his proven tactics. https://lnkd.in/gx8z4Aqs Check it out to get an expert guidance! #channelpartners #b2b #b2bpartner