Ad 2 Minnesota’s Post

Yep, that’s me. You’re probably wondering how I (a self-respecting, 2nd generation New Yorker) got here (taking selfies with a billboard in the middle of Times Square). Ngl, the billboards hit different when they’re yours 😏 🧡 🌶 Today Chili Piper had the biggest launch in our history—what we’re calling our Demand Conversion Platform—and, I have to admit, there’s no more iconic place to celebrate then right down on 42nd street. And it’s true: we do love people! DCP creates a seamless bridge between marketing and sales, all on a single unified platform with chat, lead distribution, form routing, scheduling, and SDR-to-AE handoff. Why? So that revenue teams are empowered to do what they do best: build genuine connections with customers and put the humanity back into human interactions. As a People-person who is part of a people-loving company, I could not be more excited or proud of every single Piper who worked so tirelessly over the past few years to get to today. From my internal role, I can confirm the literal blood, sweat, and tears that went into DCP. It’s truly a labor of love, and we’re just getting started ✨ 🚀 ✨ Join in on the celebration and learn more about DCP here: https://lnkd.in/eb92eS-d

The latest edition of Philly Ad News just dropped, and it features my article on political season and how it impacts digital advertising. Where do I even begin? It's an honor just to be nominated... 😉 #phillyadnews #digitaladvertising

KANYE DID NOT SPEND $7 MILLION TO RUN THIS SUPER BOWL AD. Regardless, his plan was genius, and here's why: 1. It was a local ad, not national and he paid waaaaaay less than the $7M price to air a Super Bowl ad nationally. 2. He shot an authentic ugly $0 ad. It stood out immediately and had a good call to action. It was chaotic and everyone who didn't see wants to see it. 3. He mentioned how expensive it was to run the ad, making people assume he paid the full $7M. 4. He's getting the same amount of free publicity as if he had actually spent the full $7M. Probably getting hundreds of millions of views across the internet. 5. The ROI of this strategy is waaaay better than whatever anyone's calculated based on the $7M because he probably spent closer to $1M. (He even got me to tweet about it 🙃) Say what you want about Kanye, but overall, this was a brilliant plan and execution. Also, anyone reporting the $7M amount is a terrible reporter, gullible, wants to believe it's true, and/or is being outright paid to make you believe so.

These muppets will teach you stuff.

Break out the backpacks with DIRECTV Advertising. With parents enjoying their time watching family-friendly programming, here are three ways to maximize your back-to-school campaigns this season: 🍎 Leverage 1st- or 3rd-party data 🍎 Get closer to the content your audience loves 🍎 Drive awareness with high-impact Pause Ads Learn more:  https://lnkd.in/ga7rNE2H #addressable #advertising

Each year since I have been a marketing major, I have done the most engaging thing - rank the quality of Super Bowl ads. For anyone outside of a strategic communication, marketing, or similar profession, this seems odd. My roommates joke about how I should be watching the actual game, and that, if they hear "target market" or, "proper segmentation" during a football game again they may have to kick me out of our living room. But, in all weird transparency, I love doing this. It is my favorite pastime - seeing how brands choose to market themselves and their products, for a hefty price tag of $7 million for 30 seconds of fame. It gives me a chance to utilize my marketing knowledge in class and apply this to the real world. I'm so grateful to have a profession I am not only passionate about but find enjoyment in - even when it is met with confusion. So, cheers! To all the marketing professionals, the ad-lovers, and those who would rather just skip past the ads. If you are curious as to the official ranking of the ads, I encourage you to check this out. https://lnkd.in/eMxu6Vas

Got deep expertise in translating #data into actionable #insights and ultimately new #revenue? Come work with me! #performancemarketing #programmatic #marketing #dataanalytics #audienceengagement #audiencesegmentation

Today, something interesting happened. I was minding my own business, scrolling through my phone, when I felt someone peeking over my shoulder. Classic metro moment, right?  Just as I was about to give them the look, my eyes caught this super cool ad by boAt X Deadpool. It couldn't have been timed better! I spotted this ad during my daily ride or die scenario. The ad placement is genius, grabbing the attention of so many people like me. Sharing my little story with you all. What do you think about this new ad? Has anyone else seen it? Share your thoughts in the comments below!

Wondering how to win the competitive run for Christmas 2024? Maybe a fictional star is all you need! For a limited time only Born Licensing is offering a free 15-minute session to creative agencies preparing to start development on their Christmas 2024 campaigns. The session will provide insights into what it takes to secure a winning campaign, whilst showcasing some of the many famous characters available to license. Read more and book your free session below. #Christmas #licensing #advertising

We're just a few days away! I look forward to connecting with fellow industry professionals and learning about the latest trends and challenges facing small agencies. DM me to schedule a time to chat #adage #teammediaocean