There isn't a magic bullet to solving for ad fraud. We cover tools and strategies ad ops teams combat ad fraud and safeguard campaigns: https://lnkd.in/ea-et-wF
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Uncovering the Hidden Layers of Ad Fraud 🔍 Think ad fraud is just bots messing with your campaigns? 🤖 Not so fast! Fraudsters have evolved, and now we’re dealing with invisible ads, spoofed domains and sneaky ad stacking. 😱 📊 The challenge? Traditional metrics won’t show you the full picture. 💡 The opportunity? With the right insights, you can stay ahead and protect your ad spend from these hidden threats. Curious how? Check out the full article 👉 https://lnkd.in/dCvfwjZE #AdFraud #FraudDetection #fraud0
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Helping advertisers increase ROI through ad fraud and invalid traffic detection and prevention
Did you know 26% of ad spend is lost to ad fraud? 🤯 Our CEO, Mathew Ratty, shares insights in InterGame and InterFun magazine on tackling this issue. Learn how to protect your budget and boost ROI by using top ad fraud detection tools and monitoring traffic. Check out the full article! 👇 https://lnkd.in/gY6jeXEj #AdFraud #SportsBetting #DigitalMarketing
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Did you know 26% of ad spend is lost to ad fraud? 🤯 Our CEO, Mathew Ratty, shares insights in InterGame and InterFun magazine on tackling this issue. Learn how to protect your budget and boost ROI by using top ad fraud detection tools and monitoring traffic. Check out the full article! 👇 https://lnkd.in/g6FmcDhE #AdFraud #SportsBetting #DigitalMarketing
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Marketing Assistant at TrafficGuard | Helping companies stop invalid traffic to achieve their best advertising results!
Did you know 26% of ad spend is lost to ad fraud? 🤯 Our CEO, Mathew Ratty, shares insights in InterGame and InterFun magazine on tackling this issue. Learn how to protect your budget and boost ROI by using top ad fraud detection tools and monitoring traffic. Check out the full article! 👇 https://lnkd.in/dCa2qSza #AdFraud #SportsBetting #DigitalMarketing
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Sales Development Representative at TrafficGuard | Invalid Traffic & Ad Fraud Prevention 🤖 #SBCMiami
Did you know 26% of ad spend is lost to ad fraud? 🤯 Our CEO, Mathew Ratty, shares insights in InterGame and InterFun magazine on tackling this issue. Learn how to protect your budget and boost ROI by using top ad fraud detection tools and monitoring traffic. Check out the full article! 👇 https://lnkd.in/gjVxbvSQ #AdFraud #SportsBetting #DigitalMarketing
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Ad fraud is still a big worry in the digital media world, especially on social, with fake accounts and bots running rampant. Brands can end up burning cash on ads that are seen by no one real. It's so crucial for brand custodians to choose media channels that provide strong protection against fraud. Interestingly, mobile gaming stands out in this regard. With closed ecosystems and advanced verification methods that ensure real user engagement, making ad spends far more effective and less prone to fraud. Consider channels that not only reach your audience but also keep your budget safe.
Which media types face the highest risk of ad fraud? According to Integral Ad Science, 60% of US digital media professionals identify social media as the most vulnerable. Beyond the stats, ad fraud is projected to reach $170 billion by 2028, highlighting its growing threat. Mitigating ad fraud ranks among the top concerns for brands and agencies in 2024 globally, underscoring the need for robust strategies to protect media investments. Stay informed and vigilant against ad fraud to safeguard your campaigns. #adfraud #thirdpartymeasurement #usergeneratedcontent #mobilegaming
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Curious, about the staggering $125 billion lost to ad fraud in 2023? Explore the truth behind ad fraud and arm yourself with actionable strategies. Click through the condensed carousel or Check out the full blog here: https://lnkd.in/eDtcqBWC #AdFraud #MarketingInsights #AnuraIO
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Did you know 26% of ad spend is lost to ad fraud? 🤯 Our CEO, Mathew Ratty, shares insights in InterGame and InterFun magazine on tackling this issue. Learn how to protect your budget and boost ROI by using top ad fraud detection tools and monitoring traffic. Check out the full article! 👇 https://lnkd.in/gqT66kEN #AdFraud #SportsBetting #DigitalMarketing
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Tired of wasted ad spend? Discover how Traffic Cop uses advanced technology to detect and block invalid traffic, protecting your ad investments! https://bit.ly/3Ykc57E Combat ad fraud with Traffic Cop today👮🏻♀️ #monetizemore #trafficcop #invalidtraffic
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Did you know 26% of ad spend is lost to ad fraud? 🤯 Our CEO, Mathew Ratty, shares insights in InterGame and InterFun magazine on tackling this issue. Learn how to protect your budget and boost ROI by using top ad fraud detection tools and monitoring traffic. Check out the full article! 👇 https://lnkd.in/dVzZ9yYG #AdFraud #SportsBetting #DigitalMarketing
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