TikTok has partnered with advertisers, third-party partners and other industry leaders to redefine what’s possible for brand safety and suitability. #ad Read more from our Publishing Partner, TikTok for Business. https://lnkd.in/gs_PKZW4
Ad Age’s Post
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“In the post-pandemic world, TikTok has emerged as a key platform, offering exciting new opportunities in advertising. Brands that capitalize on TikTok’s high-quality attention environment with highly emotive and entertaining ads are disproportionately benefiting from this powerful full-funnel tool to drive business outcomes.” TikTok and EyeSee conducted research together to identify principles and practices that enhance return on creative (ROC). Learn about these principles and how they can help your brand succeed on TikTok by attending this session at #QuirksNewYork Learn more at https://lnkd.in/gJXmrupH #MRX #QuirksEvent #insights
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Since April, we’ve expanded our Brand Safety and Suitability Measurement on TikTok to include Misinformation reporting. Available in over 60 markets, this expansion helps advertisers continue to safeguard and scale on TikTok with confidence. Learn more: https://lnkd.in/eJhKZnDp #BrandSafety #Misinformation #Measurement #Advertising
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We continue our journey to provide advertisers added insights and actionability as we deepen our partnership with TikTok
Integral Ad Science has announced Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement across new ad placements in TikTok for Business’s Profile, Search, and Following feed—as well as TikTok Lite in select markets. This expansion builds on our longstanding partnership and aims to give advertisers added confidence when investing in new ways across TikTok. We’re also excited to be partnering on the launch of video-level exclusions to equip advertisers with granular, end-to-end insights as they connect with the platform’s rapidly growing audience. Read more here: https://lnkd.in/eqaNQ8S2
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🎯 Driving return on ad spend is key! Hear from NG Chew Wee (黄秋惠）and Arthur Altounian as they share about the importance of measuring return on ad spend, and how TikTok helps brands achieve results, regardless of whether its online or offline. Want to learn more? Check out the full recording of the TikTok Shoppertainment Talk Show here: https://lnkd.in/ejdR3unG
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Digital Marketing | Customer Success | Building, Growing & Leading High Performing Teams
We're seeing more businesses understand the importance of measuring the true impact of their marketing beyond the pictured painted by last-click attribution. Many channels are under valued and even platforms that perform well from a last-click perspective are being underutilised.
Did you know that 79% of purchases TikTok claims it drives are not captured by last-click attribution? This is according to TikTok's head of measurement, Steve Lockwood. Steve prefers an “outcome-based” measurement model, which combines mixed-media modelling, incrementality, and still some attribution to give a more holistic view of the factors driving ad effectiveness. This is exactly what MetricWorks' unified measurement platform provides. See the full The Media Leader article here (https://lnkd.in/gdcf9cuC) and get a MetricWorks demo today: https://lnkd.in/gidpWBt #lastouch #mmm #incrementality #mobileadvertising #mobilemarketing
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TikTok's uncertain future in the US is opening doors for media companies! With brands exploring alternative ad platforms, publishers have a chance to seize migrating ad dollars. 💰🤑 Here's how. Read the full blog here: https://lnkd.in/gyFAmYY3 #adspend #advertising #adsales #tiktok
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The proof is in the performance! Brands on TikTok are seeing results far beyond their expectations 🚀 The stats show TikTok is motivating users to take action on and off the platform. That’s enough to make anybody smile. Check out our performance business hub here: https://lnkd.in/grXp6tKn
Ready to start driving results for your business with TikTok?
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Big ups🙌 to Trevor Johnson for stepping up as the Global Head of Commercial Partnership Solutions at TikTok. Just two years ago, Johnson, then leading marketing for TikTok's Global Business Solutions in Europe, had an insightful chat🤝 with Creative Salon Worldwide. He assured big brands and creative agencies that there was nothing to fear about the platform—yes it was those times. One of the timeless💎 Creative Salon pieces. Have a read here: https://lnkd.in/eGsqvu43 📝: Sonoo Singh TikTok for Business TikTok for Business Europe #tiktok #creativemarketers #marketers #marketeroftheweek #marketing #tiktokmarketers
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TikTok has definitely made itself prominent in the advertising and digital marketing industry since it's launch.