Ad Age’s Post

Random fact about working at Radar Promotions - we’ve never laid anyone off or fired anyone, and our policies don’t really permit either… I’ve had to fire and lay people off in previous roles and it sucks. So with Radar, I decided we wouldn’t do that. Undeniably, this creates a different company culture. Maybe both good and bad? That’s may yet to be seen… We run pretty lean with a heavy emphasis on sales and revenue (there’s only one line that matters: the top line) and invest in PEOPLE. If you care about stuff like this: Lifetime Employment Committment Team revenue share/bonuses unlimited PTO Unitary sales goal for the ENTIRE company (no Mickey Mouse comp plan: one number) ..you might be a Radar client candidate. If you shop for swag by sorting price low-to-high: likely not a good fit I applaud John for placing blame where it is due: if you run a sustainable company whose fundamentals are strong, you shouldn’t ever have to lay people off. https://lnkd.in/geMaJU_C

Positioning is like finding a seat on a crowded bus. You look at the marketplace. You see what vacancy there is. You build your campaign to position your product in that vacancy. - Ted Morgan #marketing #branding #positioning

✍ Inside Retail US is doing a roundup of the coolest store openings that have occurred in the last few months for our upcoming quarterly issue. 🔎 While the list is mostly drafted out, we are still looking for 1-2 more stores (preferably non-New York based) to include. ⌨ Comment below or shoot me a DM! #brickandmortar #storeopening #retail #retailnews #publicrelations #pr

🌟 Why I Love Branding & Marketing! 🌟 Branding and marketing are about telling stories and creating connections that resonate. Over the years, I’ve had the privilege of leading marketing initiatives that not only drive engagement but also build strong, enduring brands. As Property Marketing Manager at Bernstein Management Corporation, I oversee marketing for 32 residential and 41 commercial properties. Leading building acquisitions and lease-up processes, I’ve honed my skills in strategic planning and execution. One of my proudest moments was leading the department during a lease-up process while my supervisor was on leave, successfully maintaining and evolving our marketing strategies. In retail management, I managed up to 120 people, developing a keen understanding of team motivation and collaboration. This experience has been invaluable in my marketing career, where effective leadership and teamwork are key to success. I believe that branding goes beyond a logo or a tagline; it’s about creating an identity that resonates and endures. My passion lies in building and growing brands that connect deeply with people, telling compelling stories that inspire and engage. Let’s connect and share insights on how we can create memorable brand experiences together! #Branding #Marketing #Leadership #StrategicPlanning #BrandDevelopment

Building a personal brand will become the most talked about topic for the next decade. If you are reading this then you are early to the game. As employees around the world start coming to terms with layoffs, low wages, rising cost of living; the value in establishing a personal brand will see a serious uptick in interest, experimentation and execution. As an employer if you fight against this, you are fighting a losing battle. As an employer you should encourage building personal brands as they will benefit you in the long run. "Network Effects" As an employee if you rely on one source of income then you are limiting your safety net and visibility. A personal brand will open doors and windows you did not know were even there. As an employee you should experiment with personal branding and your voice. Remember consistency is the key to success. Here are some personal branding areas that are in the upper 6 figures a year 1) Leaders - Valuable leadership skills and techniques 2) Entertainment - Visual or written content 3) Expertise - Valuable knowledge on your niche 4) Innovation - Build it publicly and document the journey. A personal brand will make you stand out more than just a random profile on a random social network. #personalbrand #personalbranding #socialmedia #branding

In this recent article, Philip Kotler guides CEOs to understand how to hire a CMO. His thoughts on the hiring process are equally valuable for both parties. What are your thoughts on what it means to hire a CMO (even if you are not a CEO!)?

“How can I persuade a CEO that they need someone like me in their organization?” Someone recently asked for advice on seeking their next role, positioning themselves as a senior brand strategy advisor - almost a chief advisor to a CEO. My answer was ‘Don’t.’ If you have to persuade the CEO that your work is important, it (and you) will have a shelf life. If teaching what brand can do for an organization feels like a steep leap to leadership, the brand work (and you) will have a shelf life. And if you’re not empowered to execute brand in at least some areas (design, creative, marketing, merchandising, experiential), you run the risk of brand strategy reduced to academics and slide-ware. Go where you’re wanted, don’t persuade anyone you’re needed.

Recommend booking fast, it will be a sell out

Did you know that we ALL have a brand? 🌹Even if you don’t own a business. Normally when people think of “brand” they think of a company logo. But it’s so much deeper than that. I almost look at “brand” as a mix of reputation and experience that someone will have. Here are the 3 “brands” I consider in the professional realm, that we want to make sure we are intentionally building: •Busines brand - How businesses attract, operate, and retain customers (common) •Employer brand - How businesses attract, operate, and retain employees •Professional brand - How professionals attract, execute, or engage in career opportunities If we are ready for series to dig deeper into these areas, let me know in the comments👇🏼 Happy Friday!

Advice from the founder of Reebok Marketing is all about building a winning culture. Joe Foster knew that to grow, you need to attract the BEST people who are aligned with your vision. It’s about creating something people want to be a part of, and when they’re all in, they show up ready to work, no clock-watching. Same goes for your business – forget the ego, work as a team, and you’ll win. Marketing is no different. Stay sharp, surround yourself with people who are all in, and let’s make it happen!