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Shane Gillis’ debut appearance as a Bud Light rep revives an age-old brand joke—the guy who will do anything for a Bud Light—in a scene recalling Dean Wormer admonishing the Deltas in “Animal House.”

Rebecca Podell Bolin

RJ PODELL MARKETING | CREATIVE

2mo

Why is so hard for men to say I’m sorry, that they were following a managers own agenda without looking at the data to support a creative direction for their brand. Go back to the horses, create a spot where the ceo pulls up in a truck to a old dusty barn and sees the Clydesdales running free in the plans. Wait till they show up and have a horse bow down as the horses are begging him to apologize. Remember the horses aren’t happy as well. The ceo pets the head of the horse as they gaze into each others eyes. The ceo bows his head a turs around back to the truck while slapping his hat on his hip. Closing screen. Black screen white type dissolves into message. We’re sorry we offended our core loyal badass beer drinking audience. You showed us when you have the right formula you don’t stay outside the lines.

Al Wyatt

Founder/Director at Jetpack Agency

2mo

Solid but not uproarious. A few clangers: So, to get around the underage college drinker, they make the football star a grad student? Was the brief forcing the creatives to set this in a college--to also target college kids? Seems some weird hurdles to clear. The confession set up would work anywhere. Would also loved for the confessions to be a bit more outlandish. All seem very G rated.

Sharon Nalley

Creative Director / AD

2mo

Their new, smaller target audience will love it.

Bill Cimino

Award winning writer, creative marketing specialist and saltwater fly fishing addict. Member Bonefish & Tarpon Trust

2mo

Meh.

Trish Chuipek

Transformative Marketing and Media Executive

2mo

Love this! I’m seeing confessions of a ‘brand management team’ as the next version!

Carson Hoffman

Increasing ROI for DTC brands through unforgettable Meta ads.

2mo

Shane Gillis is the goat bro 😂

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Tara Borakos Brand Builder Writer, Producer, Director

Highly successful brand builder, content specialist , commercial and social media producer, and marketing specialist with the ability to create brands that sell millions virtually overnight

2mo

Love this

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Sean Wiggans

General Manager Marketing at Turners Auto Retail Division

2mo

So good

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