Ad Leverage’s Post

Entertaining and if you have an eye for advertising, product placement, and branding, this movie is for you! Comedy and many cameos of great actors and actresses. #unfrosted #netflix #branding #advertising #poptarts

Marketers and Advertisers - Another horror hit in the making! Longlegs stole the spotlight with Gen Z and young Millennials and scared up the best-ever start for a Neon-distributed film. Don’t miss out on reaching young, diverse audiences at the movies this summer! Fun Fact: 21 of the top 25 theaters this past weekend are part of NCM’s network! Premiering on July 19th - Twisters! Then on the 26th - Deadpool and Wolverine! #mediabuying #mediaplanning #mediaadagency #utilitymarketing #solarmarketing

I've published an article addressing a critical gap in today's media: the scarcity of high-quality yet family-friendly entertainment. Read and share your thoughts: https://lnkd.in/gS5yD_JB What's your vision for media's future? #FamilyEntertainment #MediaIndustry #ContentCreation

👀 It’s not everyday that you see a truck ‘sniffing’ lines off the street with a giant straw. 💡 This is not a drug-fuelled truck, it is Netflix’s latest OOH stunt to promote “Griselda”, a series based on the Miami drug lord Griselda Blanco. 👏 Some people are calling it controversial, others find it plain hilarious. Where there’s debate, there’s hype - and Netflix has effortlessly got people talking about the show online. #madovermarketing #advertisingandmarketing #socialmedia #digitalmarketing #netflix #griselda #cgi #design #outdooradvertising #advertising #marketing

Hollywood is broken and the upfronts make it clear why. Warner Bros. Discovery Ad chief’s comments this week 👇 sound like Jack Donaghy in 30 Rock (a satire). Does anyone turn on the TV or go to the movies to see “IP”? No. They go for stories. I make content for a living and good work is not a “product” like pop tarts or ball bearings you “turn out” at “maximum efficiency”. Great creative is messy, unpredictable and bespoke. But when your bottom line depends on tonnage of hours, not quality of moments, and your debt is $45B (3x your market cap), I guess you have to tell people it’s a “factory”. Chief U.S. Advertising Sales Officer Jon Steinlauf: “And I make the point because it really typifies who we are as a company. And Kathleen Finch is this content leader who's got all these production factories operating at high efficiency with great creative minds, and they're pumping out WBD IP. And the product is then being distributed in places where people are choosing to view it.” #media #business #satire

Deadpool Vs Wolverine in July 2024. Another movie we cannot wait to arrive to Nigerian cinemas. Two huge names in the movie industry in one movie means the premiere is already soldout! Advertisers, you have the floor, place your brands on this movie. #screens #digitalmarketing #advertising #movies #boxoffice #marketing #numbers #conversion #growth #traffic #sales #profit

“WE DON’T MAKE MOVIES TO MAKE MORE MONEY. WE MAKE MONEY TO MAKE MORE MOVIES.” - Walt Disney #creativity #Marketing #socialmedia #personalbranding #ads

Watched all 62 SuperBowl commercials today. No, I'm not going to do another typical analysis on how most ads had a celebrity factor, leaned on either comedy, suspense or outrageousness, had substantial budgets to even be on air, or in just a few cases, tried to push a real, purpose-driven message. Instead, I'm just going to tell you which was my favourite of the lot, and why. The best commercial, in my opinion, was Disney+'s "Well Said". https://lnkd.in/dEUQUYpC It was minimalist, real, and insightful, and dug up so many memories, I could almost hear each line. No celebs, no gimmicks, no special effects, just text and nostalgia. What was your favourite ad? Watch them all here, thanks to the good folk at LBBonline - Little Black Book, and let me know in the comments. https://lnkd.in/dQXr9RMu Also, shout out to Snap Inc. as well for their "Less Social Media, More Snapchat". It's timely, relevant and just nice to see a brand promoting genuine connection, especially when we're talking about the enshittification of social media. And a mention for Google's "Javier in Frame". It's a great commercial that showcases a genuinely inclusive feature on the Pixel smartphone. #SuperBowl #SuperBowlLVIII #commercial #marketing

https://lnkd.in/g9HvCw-Z. From the beginning I think a lot of people in this town, including those who really respect Stuber, thought, "Gee, how hard is that: throw money at talent and watch them make original movies that can only be seen if you have a subscription to Netflix? And really, was it all that difficult to foresee that the real objective wasn't unique one-off movies, but series that keep customers tethered to that magical MRC. More than 5 years ago now I posted an opinion that Netflix should just buy Paramount. At the time Netflix was moving into a price new high rise in Hollywood and Paramount was floundering (pre-TOP GUN, pre-Par+). With Paramount there is an abundance of ever-green series content and plenty of IP still ripe for continual development (ie STAR TREK). That's the route I would have gone if I were Ted. But I'm not and now Netflix has a lot of fancy films that hardly anyone is ever going to watch. The other rub is that the Netflix Berlin wall approach against theatrical is self-defeating. I think Netflix would surprise itself if it purchased a small theater chain and started stunt releasing their series a week early on the big screen (for an added subscription, of course). Think a new episode every day for a week before you could watch it on Netflix. Hey, hold my popcorn...

I occasionally speak to businesses who want to create a controversial, out-of-the box commercial. 👀 But then they tell me . . . They’re afraid to take a risk with the video concept. This usually leads to the dangerous middle ground of controversial video campaigns. If youre going for an edgy style of marketing, you need to commit 100%. A wild concept with pulled punches is weak, and a straight video with a moment of oddity is confusing. Going outside the norm in advertising is powerful, but you need to fully commit. This starts with a solid concept and script. And then you need to stick to the plan when it’s time for production. Dollar Shave Club is one of the OGs of the controversial commercial. They took a risk and it paid off big, and to this day people are copying the commercial’s format. What are some of your favorite out-of-the-box commercials? #videoproduction #commercialproduction Edge of Cinema