Ad Standards’ Post

Ad Standards is on the lookout for a new Executive Director. This pivotal role will focus on guiding Ad Standards' strategic direction, overseeing day-to-day operations, building strong stakeholder relationships, and ensuring trust and confidence in our world-class advertising self-regulatory system. We're seeking a dynamic and experienced leader who values collaboration, innovation, and continuous improvement. Learn more about the opportunity and apply here 👉 https://lnkd.in/g4Cg5Chj

📅 Today is Ageism Awareness Day, with this year's theme focusing on ‘Ending Ageism in Advertising.’ Advertising has a powerful influence on how society views and treats people. That’s why Australia’s advertising rules require advertisers to ensure that their content does not discriminate against or vilify anyone, including on the basis of age. Let’s work together to break down harmful stereotypes and create ads that represent people of all ages with respect and dignity. Visit the Every Age Counts website for more information about how you can help end ageism in advertising 👉 https://lnkd.in/ggCpz7GJ

 Want to ensure your campaigns are remembered for all the right reasons? Ad Standards has got you covered! Our interactive, informative learning resources are designed to help marketers stay on top of the advertising rules. Whether you're new to the industry or a seasoned pro, our educational tools make it easy to learn the ropes and avoid common pitfalls. Check out our learning resources today 👉 https://lnkd.in/gRXQzhUc

As marketers prepare for this spooky season, it's crucial to remember the key principles of the AANA Children's Advertising Code. Here’s what you need to know to ensure your ads don’t come back to haunt you 👻 ► Avoid misleading claims: Ads must always be truthful and should never mislead or deceive children. ► Prioritise their best interests: Consider children’s unique vulnerabilities and ensure that ads don’t promote unsuitable products or encourage unsafe behaviour. ► No unhealthy food promotions: Marketing of unhealthy foods or beverages should never target children. ► Use age-appropriate messaging and imagery: Ad content must suit the intended audience and should not include frightening or distressing imagery. Remember, compliance with the AANA Children’s Advertising Code isn’t just good practice—it's the magic ingredient that keeps your brand trusted and respected ✨👉 https://lnkd.in/gArbBVxR

Curious about where Australians draw the line on language and violence in advertising? Our latest research explores general perceptions of advertising and reveals key insights on what’s considered acceptable when in comes to violence and language. Spoiler alert 🚨 : The f-word and c-word are a definite no-go in ads. Take a look at the research report 👉 https://lnkd.in/gJ-Js2vh And a shout out to Whereto for partnering with us on this important project.

We take community concerns about unsafe behaviour in ads seriously. Advertisers must ensure that their content doesn’t encourage risky or harmful activities – whether it’s showing someone riding a bike without a helmet, sticking a fork in a toaster, or hanging out of the window of a moving car. Find out more about the advertising rules for health and safety here -> https://lnkd.in/gJGQUbdM  

Ad Standards is proud to support the launch of the ICAS Global Think Tank. We are excited to actively contribute to its development and work in addressing global challenges.

We're excited to see the global advertising self-regulatory community come together for the International Council for Advertising Self-Regulation (ICAS) meetings in NYC this week! 🌍✨ Advertising regulators from across the world are uniting to share insights, tackle critical industry challenges, and strengthen the standards that keep advertising responsible.

Before you go all in on your next ad campaign, why not run your concept by us? Our fast and cost-effective advice service provides expert guidance on your ad creative and helps you to avoid potential issues and complaints. Request advice here 👉 https://lnkd.in/gXeF2TyV and make sure you next campaign is remembered for the right reasons.

Environmental claims can be a powerful marketing tool, but it's important to avoid misleading or deceiving consumers. The Environmental Claims Code requires claims to be truthful and substantiated, and of genuine benefit to the environment. Make sure you’re familiar with the Environmental Claims Code 👉 https://lnkd.in/gKDGQJJi