Ada XU’s Post

Digitalization has changed the way we travel – and the possibilities are as limitless as the destinations we explore. Zhuoran Zhuang, CEO of Fliggy, shared his views on how digital platforms can be a game-changer for boosting a city's tourism appeal at this year’s Fragrant Hills Tourism Summit co-hosted by the 世界旅游城市联合会(WTCF) and the Wellington City Council. From curating personalized tours that transport you to ancient wonders to engaging live-streaming campaigns that generate over US$2 million in just one single session – we’ve unlocked a wealth of data-driven opportunities for cities to captivate travellers and forge lasting connections. And that’s just the tip of the iceberg. The power of digital platforms has redefined cities’ branding strategies, enabling them to develop products driven by experiences, execute engagement campaigns that resonate with consumers, and enhance the efficiency of their marketing efforts. As a leading online travel platform trusted by nearly 500 million consumers, we understand that every experience we craft is one shared by millions of travellers who expect seamless, personalized, and unforgettable journeys. And by harnessing the power of digitalization, we're not just meeting these expectations – we're exceeding them, one trip at a time. #Digitalization #Travel #Tourism #TravelWithUs

Recently, I had the opportunity to review a Request For Proposal (RFP) for a major attraction in a major city. What struck me was a glaring omission: distribution and connectivity were not included. When I inquired about it, I was told it wasn't considered essential at this stage. This oversight raises concerns, particularly in an era where connectivity into distribution channels, especially with Online Travel Agents (OTAs), is paramount. As travellers increasingly turn to these platforms during the "driving consideration" phase of the consumer journey, the absence of a major attraction can significantly impact a region's ability to convert potential visitors. I've shared some insights on how your tourism business, especially an experiential tourism experience, can play a pivotal role in driving destination choice and outlined steps to help your destination or region secure those crucial bookings. Check it out below 👇 https://lnkd.in/dNNHS-sj Resonating what Phillipa Harrison mentioned at the Destination Australia conference, that we need to focus on working together and collaboration. Let's work together to make our destinations the top choice for travellers everywhere! #Tourism #DestinationMarketing #TravelIndustry #ExperientialTourism

The latest McKinsey report on tourism and hospitality reveals exciting trends! Travel is booming, with younger generations leading the charge, prioritizing experiences over things. While domestic travel remains strong, there's a notable uptick in international travel, particularly among Gen Z and millennials. I see a huge opportunity for businesses to leverage data to understand and cater to these evolving traveler preferences. By unbundling offerings, cross-selling exclusive experiences, and embracing data-powered strategies, companies can unlock new revenue streams and create more personalized, fulfilling travel experiences. 💡 #travel #tourism #hospitality #data #CRM #marketing #customerexperience

The experience economy: still surging One of the most powerful trends arising from the pandemic is consumers’ desire to prioritize spending on experiences versus things, with travel topping the list. Recent findings from Mastercard’s SpendingPulse Destinations showed that expenditures on experiences and nightlife totaled 12% of global tourism sales in the first quarter of this year, the highest value in at least five years. Globally, travelers are spending approximately one in every ten dollars on experiences and nightlife. Furthermore, in a Mastercard survey of over 16,000 people across 24 countries, nearly nine in 10 consumers stated they planned to spend the same amount, or more, on experiences in 2024 compared to 2023.8 A desire to enjoy new experiences is a major factor fueling travel behaviors. Twenty-six percent of respondents said this is the primary reason they travel, while 41% reported they would travel to another country, or even continent, just to enjoy an experience they are passionate about. At Lion Ventures we work with Quim Martínez Bosch and Jennifer Ruiz Moreno at the Mastercard Tourism Innovation Hub! Toristy inDest #mastercard #travel #traveltech #travelindustry #traveltechnology #toursandactivities #tourism #experiences #tourleader #travelleaders #touroperator #arival https://lnkd.in/d-mWWuV5

📰 News: 📰 🚀 Sustainable Tourism is Booming: Destination Management Services to Hit $6.9 Billion by 2032 🌍 Hey business enthusiasts! Have you heard the big news? The destination management services market is on a skyrocketing path, expecting to nearly double from $3.6 billion in 2022 to $6.9 billion by 2032! This incredible growth of 6.8% CAGR is driven largely by the rise in sustainable and responsible tourism. Sustainability is no longer a trend; it's a necessity. 🌱 More people are choosing eco-friendly travel options that support local communities and preserve cultural heritage. Here are some eye-popping numbers to put this into perspective: - 🌍 --$3.6 billion--: Market value in 2022. - 🚀 --$6.9 billion--: Projected market value by 2032. - 📈 --6.8%--: Expected CAGR from 2023 to 2032. In this booming industry, DMOs and DMCs are leveraging technology and local expertise to offer immersive and memorable travel experiences. Think virtual reality tours, real-time mobile apps, and community-based excursions. 🌐 Curious to learn more or want to jump into the conversation? Comment below with your thoughts and ideas! Don’t forget to follow us at Bernier Group for more insights and updates. -SustainableTourism -Travel -BusinessGrowth -BernierGroup #Hospitality #Ecommerce #Retail #Commerce #Manufacturing #Logistics #Strategy #Innovation #Business #ArtificialIntelligence #AnniQ https://lnkd.in/eXU3zN9f

𝙒𝙝𝙮 𝙆𝙚𝙚𝙥𝙞𝙣𝙜 𝙪𝙥 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙇𝙖𝙩𝙚𝙨𝙩 𝙏𝙤𝙪𝙧𝙞𝙨𝙢 𝙏𝙧𝙚𝙣𝙙𝙨 𝙈𝙖𝙩𝙩𝙚𝙧𝙨 𝙩𝙤 𝙔𝙤𝙪𝙧 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 Staying updated with the latest tourism trends is crucial for business success. It helps you anticipate traveler preferences, adapt to changing demands, and enhance your offerings. By understanding emerging markets, technologies, and sustainable practices, you can attract more visitors and stay competitive. Trends like experiential travel and digital marketing are reshaping the industry, so aligning your strategy with these can drive growth, improve customer satisfaction, and ensure your business remains relevant in a dynamic market. Let us take Experiential Travel as an example. Travelers today seek immersive experiences rather than just sightseeing, such as culinary tours where tourists can cook traditional dishes or participate in cultural rituals. Another example is Sustainable Tourism. With growing awareness of environmental issues, more tourists prefer eco-friendly options. Tour operators that offer sustainable accommodations, such as eco-lodges or tours that focus on conservation efforts, are attracting environmentally conscious travelers. 𝙒𝙝𝙖𝙩 𝙤𝙩𝙝𝙚𝙧 𝙬𝙖𝙮𝙨 𝙙𝙤 𝙮𝙤𝙪 𝙩𝙝𝙞𝙣𝙠 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨 𝙘𝙖𝙣 𝙖𝙙𝙖𝙥𝙩 𝙩𝙤 𝙩𝙝𝙚 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙞𝙣 𝙩𝙝𝙚 𝙏𝙧𝙖𝙫𝙚𝙡 𝙖𝙣𝙙 𝙏𝙤𝙪𝙧𝙞𝙨𝙢 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮? #Tourism #SustainableTourism #Sustainability #TravelandTourism #TourismConnectsUsAll

🌍 𝗗𝗲𝗲𝗽 𝗧𝗿𝗮𝘃𝗲𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻: 𝗔 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 In the realm of travel, there exists a breed of adventurers hungry for more than ticking off tourist hotspots. They seek meaningful connections, authentic experiences, and journeys that resonate with their personal passions. These are the deep travellers, individuals driven by the desire to delve into the heart and soul of every destination they encounter. But who exactly are these deep travellers? They defy categorization, transcending labels like sustainable tourists or luxury seekers. Instead, they are a diverse tapestry of individuals united by their thirst for immersive experiences. And for destinations and businesses looking to capture their attention, understanding their intricacies is paramount. 𝗘𝗻𝘁𝗲𝗿 𝗗𝗲𝗲𝗽 𝗧𝗿𝗮𝘃𝗲𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 (𝗗𝗧𝗢) – our strategic framework designed to inspire, educate, and guide both travellers and businesses alike. At its core, 𝗗𝗧𝗢 is about more than ticking boxes; it's about crafting journeys that are: 🌟 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰: Embracing the true essence of a destination's culture and heritage, fostering genuine connections between travellers and the places they visit. 🌿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲: Prioritising responsible tourism practices that minimise environmental impact, support local economies, and safeguard cultural and natural treasures for generations to come. 🛤️ 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀: Seamlessly blending meticulous planning, expert guidance, and cutting-edge technology to ensure every step of the journey is smooth and enjoyable. 🌟 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲: Offering access to off-the-beaten-path experiences that provide a deeper, more intimate connection with the destination. 💎 𝗟𝘂𝘅𝘂𝗿𝗶𝗼𝘂𝘀: Curating high-quality experiences that provide a sense of indulgence while aligning with modern values of sustainability and conscious luxury. 🏞️ 𝗟𝗼𝗰𝗮𝗹 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝗼𝗻: Encouraging participation in cultural activities, engaging with communities, and fostering a profound connection with the surroundings. 🧳 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹: Tailoring experiences to individual preferences and interests, ensuring each journey is as unique and meaningful as the traveller themselves. ➡️ Get in touch if you would like to learn more! ⬅️ #deeptravel #traveloptimization #sustainabletourism #destinationmarketing

How can destinations attract highly sought-after travellers that stay longer, spend more, behave well, and share their experience far and wide? This is what we do at One Planet Journey, driven by actionable insights from the field, be it with travellers, destinations, or service providers. Reach out and learn more.

Exciting News Alert! Netblitz x Millennium Destinations: A New Chapter in Digital Tourism! Netblitz is proud to announce the signing of our partnership agreement with Millennium Destinations! Millennium Destinations is a global impact organization championing the positive transformation of Southeast Asia and the global travel & tourism industry. Its mission is to empower local communities and businesses, particularly micro and small enterprises, impact startups, social enterprises, and women-led enterprises, through sustainable and inclusive tourism development, management, and marketing. This collaboration marks a significant milestone in our journey to empower the tourism industry through digital innovation. Elevating Experiences Together Millennium Destinations, a beacon for tourism development, joins us in our mission to harness the synergy of cross-marketing and collaborative efforts. Our united front promises to bring forth groundbreaking advancements in travel technology. A Vision Shared, A Future Shaped Our shared vision with Millennium Destinations is not just about exploring new horizons but also about creating them. Netblitz is dedicated to working alongside our partners to drive digital transformation, propelling businesses into a new era of connectivity and growth. Sustainable Growth in the Digital Realm We are committed to guiding organizations and independent agents in transforming their marketing strategies. By integrating the art of storytelling with dynamic digital media, we aim to forge deeper connections with travelers worldwide. Together with Millennium Destinations, we champion #DigitalandSustainable practices, ensuring easier market access and amplifying the diverse voices within the tourism sector. Stay tuned as we unveil the next chapter of digital tourism with Millennium Destinations! #MillenniumDestinations #Travel #Tourism #Hospitality #DigitalTransformation

🌍 Unleashing Sustainable Tourism: The Return Visit Revolution! Studies reveal a modest 5% increase in repeat visitors translates to a remarkable 25% surge in overall tourism revenue. Why? Repeat visitors spend more and become influential advocates, driving positive word-of-mouth. It's not about showcasing attractions; it's about curating memorable experiences that make visitors feel integral to the destination. The challenge is doing this sustainably while meeting the evolving needs of modern travelers. Meet HootBoard VisitorHub™, transforming information hubs into experiences that forge lasting connections. 🤝 🗺️ Personalized Itineraries: A 15% surge in visitor satisfaction, influencing return visits. 📚 Local Insights: A 30% boost in engagement, fostering connection. 🛍️ Support for Local Businesses: A 20% revenue growth, promoting economic sustainability. 🚀 Real-Time Information: A 10% increase in visitor retention, creating streamlined, positive memories. Practical applications abound: 🏰 Historical Walking Tours: Personalized, self-guided journeys boost appreciation and revisit likelihood. 🍽️ Food and Wine Trails: Custom trails support local businesses while enriching visitor experiences. 🌳 Outdoor Adventures: Tailored itineraries for activities like hiking, biking, or boating promote health and enjoyment. 🎭 Arts and Culture: Real-time information about museums, galleries, and events enhances cultural experiences. 🎉 Local Festivals and Events: Timely updates create deeper engagement with the local community. Beyond solutions like HootBoard VisitorHub™, the core principle is clear: create resonant experiences for the modern traveler. Tourism's future lies not just in attracting new visitors but in winning the hearts of those who've already explored our destinations. Let's shape vibrant, engaging, and sustainable havens that beckon visitors to return time and again. 💚 #SustainableTourism #InteractiveEngagement #TourismInnovation #TravelExperiences