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Director of International Affairs(Corporate Management-GR)| Regional Director (EMEA) FLIGGY- Travel & Innovative Platform of ALIBABA| E-Commerce| TMALL| Marketing O2O| Entrepreneur| Business Facilitator| Business Angel

The power of #digital platforms has redefined cities’, regions and countries' #branding strategies, enabling them to reached directly to their consumers and to develop products driven by experiences, execute campaigns that resonate with consumers, and enhance the efficiency of their marketing efforts. Digitalization has changed the way we travel – and the possibilities are as limitless as the destinations we explore. Fliggy 飞猪, as a leading online travel platform trusted by nearly 500 million consumers, we understand that every experience we craft is one shared by millions of travellers who expect seamless, personalized, and unforgettable journeys. And by harnessing the power of digitalization, we're not just meeting these expectations – we're exceeding them, one trip at a time. #Digitalization #DestinationStrategy #TourismMarketing #Travel #Tourism #TravelWithUs #Chinesetourists

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Digitalization has changed the way we travel – and the possibilities are as limitless as the destinations we explore. Zhuoran Zhuang, CEO of Fliggy, shared his views on how digital platforms can be a game-changer for boosting a city's tourism appeal at this year’s Fragrant Hills Tourism Summit co-hosted by the 世界旅游城市联合会(WTCF) and the Wellington City Council. From curating personalized tours that transport you to ancient wonders to engaging live-streaming campaigns that generate over US$2 million in just one single session – we’ve unlocked a wealth of data-driven opportunities for cities to captivate travellers and forge lasting connections. And that’s just the tip of the iceberg. The power of digital platforms has redefined cities’ branding strategies, enabling them to develop products driven by experiences, execute engagement campaigns that resonate with consumers, and enhance the efficiency of their marketing efforts. As a leading online travel platform trusted by nearly 500 million consumers, we understand that every experience we craft is one shared by millions of travellers who expect seamless, personalized, and unforgettable journeys. And by harnessing the power of digitalization, we're not just meeting these expectations – we're exceeding them, one trip at a time. #Digitalization #Travel #Tourism #TravelWithUs

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