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Three UK CEOs, including our very own Zoe Eagle, share their take on the state of creativity and advertising heading into Q1 2025 in the latest LBBonline - Little Black Book feature. 💬 Zoe reflects on 2024, discusses the big trends, and shares what Iris has in mind for 2025. With all the uncertainty and budget pressures, Zoe points out that even if budgets bounce back, the industry is still pretty fragmented and calls for agility. At Iris, we focus on a pragmatic, experimental approach: “We listen to our clients, balancing time, money, and quality to deliver what they really need.” Looking ahead to 2025, Zoe's confident that Iris’s ethos of empowering people internally keeps us agile externally – so we're ready for whatever comes next. As Zoe puts it, “the only certainty is change.” Read Zoe’s full interview, plus insights from other UK CEOs, over on LBBonline - Little Black Book🔗 https://lnkd.in/e67vN_Zd #CreativeLeadership #FutureOfAdvertising #AgencyCulture

Samir Husni, a.k.a. Mr. Magazine, “fell in love with the idea that someone planned to create a digital platform to help magazines and billboards find, access, and place advertising pages in the magazines and on the billboards.” So did more than 600 media partners across the globe, including National Geographic, Fortune, Edible Communities, Cherry Bombe, and Rolling Stone. Read all about what we’re doing, how fast we’re growing, and why we’re invested in sustaining an industry vital to our national discourse in Husni's interview with Founder David Coker and Co-Founder Beth Mach at mrmagazine.me. #printmedia #oohadvertising #innovativesolutions

Should pitch meetings be recorded? Pitches have always been mired in all sorts of controversies. The most common I've heard is "Our ideas have been copied." So common! Would brands be comfortable with it? Would agencies have the spine to tell the client that they will record the pitch if there is one? Would an agency risk losing a potential even before they get to the pitch? #AdAgencyLife #CreativeBrief #ClientPitch #BrandStrategy #AdvertisingCreatives #MarketingCampaigns #AgencyCulture #ClientRelations #AdIndustryInsights #CreativeProcess #CampaignIdeas #BrandDevelopment #AdvertisingTrends #ClientCollaboration #AgencyLife

Your story is your superpower—it’s what makes your business uniquely you. And believe me, I know how powerful that can be. When I started Staffordshire Marketing, it wasn’t just about helping businesses grow. It was about my journey—figuring out how to take my experiences, my challenges, and my values and turn them into something meaningful. It wasn’t easy, and there were plenty of moments I questioned if I was enough. But here’s what I learned: people connect with people, not perfection. Your customers aren’t just buying a product or service; they’re investing in you, your purpose, and the story that got you here. Sharing that with honesty and heart creates connections that go far beyond transactions. This year, let’s focus on storytelling that inspires and builds real relationships. So, what’s the most important part of your story that your customers need to hear? I’d love to know—drop it in the comments, and let’s celebrate the journeys that make us who we are. #BrandStory #AuthenticMarketing #StaffordshireBusiness #SmallBusinessSupport #MarketingWithHeart #StaffordshireMarketing

Mastering the Human Element in Content Key to Building Personal Brands For the full recording watch it here: https://buff.ly/4aUjOxf Learn more about the Bearded Sales Guy and how to Walk Digital Corridors - A Better Future For Sales, subscribe to my newsletter here: https://buff.ly/4aFFoFL #WalkingDigitalCorridors #SocialSelling #MentalHealthMatters #PersonalBrand #SocialNetworking #SalesTransformation #PersonalChange #DigitalSelling

Struggling to attract high-value clients? It’s not your expertise—it’s your visibility. 🏇 Your knowledge is gold, but without a personal brand, it’s hidden in the barn. Consistent, strategic content = authority, trust, and the clients you deserve. Start today. 🖋️ #PersonalBranding #Thoroughbred

Say hello to Blunt House. Big brand thinking & creativity for smaller businesses. Introducing Blunt House. Big brand thinking & creativity for smaller businesses. A collective of experienced marketing professionals with a background of working on top UK brands providing help and support to smaller businesses with smart, simple, workable brand and marketing solutions. Smaller businesses often find themselves lacking in expert help and support, especially in today’s fast-paced world. We’re here to change that. We work with ambitious businesses that want to grow into something bigger and better.  Businesses that until today have been trying to figure it out for themselves or tap into local resources to help their efforts. By applying big brand thinking to smaller businesses you can make an impact very quickly.  It’s simple when you know how. Check out what we do >> blunthouse.co.uk #MarketingStrategy #BluntHouse #MarketingAgency #Marketing #SmallBusinessMarketing

Losing sucks! Yes, but it is important for the #agency to understand why they lost the #pitch and what they could do better in the next pitch. Additionally, we have seen it over and over...stay in touch with the brand and build a continuous rapport even after you lost because you might see the boomerang effect where they come back to you in six months or a year. Additionally, in a pitch, identifying each team member who will be on the business might be more appealing to your client than the creative ideas you would like to present. One agency recently won business by instead of focusing on the ideas, they focused on why each individual on the agency team is best for the client's business. #NewBusiness #CMO #marketing #advertising #RFP #creative

“The reason why I wanted to become a strategist and to work in an advertising agency was to be part of the creative process.” Martin Coomber, our Head of Strategy believes we only begin unlocking the best work when strategists think like creatives and vice versa, while bringing unique perspectives to the table. Creativity 🤝 Strategy ✅ Want more Martin? 🧐 Check out his interview with LBBonline - Little Black Book for a deeper dive on his POV 🙂↕️ https://lnkd.in/dTByYmup

With integrity the foundation stone of AAR, CEO Victoria Fox speaks with LBBonline - Little Black Book to explain why AAR’s ‘third chapter’ is centred not only on helping brands develop effective strategies, but also implementing them through efficient and well-structured operating models. #MarketingStrategy #MarketingOps #MarketingOperatingModels https://lnkd.in/enPdZrvb