adam&eveDDB’s Post

🔍 Exploring the evolution of brand marketing with the ‘New Five Senses’ approach! While traditional marketing focused on the five senses - sight, hear, smell, taste, and touch. Brands today need to go beyond. Our focus is to implement the new senses of - Relaxation - Authenticity - Belonging - Social interaction - Atmosphere into our events. This comprehensive approach not only enhances brand recognition but also creates a unique and memorable lifestyle for the younger generation, fostering a deeper connection. #wootsevent #eventmarketing #eventexperience #customerexperience #keepimproving #upontrend

In today’s market, it’s not just about having a great product—it’s about building trust and delivering unforgettable experiences. As Keith Weed said, "A brand without trust is just a product, and advertising without trust is just noise." At NewKindred, you bring the vision, we focus on creating these brand experiences that resonate deeply with your audience, turning every interaction into a moment of trust. Say hi 👋🏾 to get started

Did you know 84% of consumers buy from brands they feel an emotional connection to, and 95% of our purchase decisions are emotional not rational? We reveal deeper human and brand truths to fuel creativity that taps into our subconscious and helps form long-lasting attachment. ✅ More authentic ✅ More effective ✅ More impactful

A topic that keeps coming up is 'Brand nuance'. Brands everywhere are focusing on the individuality and personality they have. But the challenge they face is being able to showcase this authentically. 👌🏾 I mean we all recognise it when a brand is not being authentic, or worse trying to achieve an image that doesn't land. The more tools a brand or business has to be able to showcase their personality, the better its chances of success in doing so. This is why sonic branding / sonic identity is having a BIG moment. 🥳 It is an area of branding and marketing that businesses are yet to REALLY dive into, and now, with the barriers to entry being lowered with the likes of Acre Green, bespoke sonic strategies can be explored, opening up new avenues to make deeper connections to audiences through cultural relevance, emotional pulls and improved recognition.✨️ Audiences respond to originality. Uniqueness. Personality. Think about 'They not like us' by Kendrick... what does it mean if 20,000 brands are all using the same trending sounds. It becomes white noise... you becoming indistinguishable. 😩 I will dive into this topic more in the coming weeks, but thought it would be worth sharing my intial thoughts while walking around the garden at my family home. ✌🏾 Ed x #sonicbranding #brandstrategy #creativestrategy #marketing #marketingstrategy #nuance #brandidentity

A billboard in the heart of New York City is turning heads, but not for the reason you might think. Frontify's latest campaign is challenging everything we thought we knew about being "on-brand". 🎯 In a world where AI can replicate perfection, they're embracing imperfection to stand out. This deliberate "mistake" is sparking a revolution in brand identity. 👀 Can you spot the "error" that's redefining branding? Catch this mind-bending campaign in action across The Penn District today. https://lnkd.in/gdeMmd59 #BrandRevolution #MarketingInnovation #Advertising #ClickZ #ADWEEK

Have you seen this before?  Neither have we...that's the point.  Creativity is hard sometimes- we have all been there. Ideas are constantly changed and altered across the industry to fit a certain product or video concept. Standing out in a saturated market is a necessity when obtaining new clients, and keeping retainers interested and invested.  We focus on ideas that will capture your attention, foster engagement, and push brand awareness. These concepts are discovered by understanding trends, learning our audience, experiment on new ideas, and collaborate with creatives on all different levels.

When you brand your offer, you’re not just delivering a product or service – you’re creating a mini-world that your clients can experience. To create this immersive experience, think about how you want your clients to feel. Each touchpoint, from your social media profiles to your email newsletters, should reinforce this feeling. The vibe, the energy, the aesthetics – should all align perfectly, making it easy for your audience to connect with your offer. You’re not just telling them what your offer can bring – you’re showing them. They’re not just seeing it – they’re feeling it. They’re experiencing what it’s like to work with you – that’s powerful.

Hi there, It’s Anat, chiming in. In the bustling heart of Times Square, amidst the kaleidoscopic flurry of lights and billboards, a new star has emerged, and it's not what you might expect. Picture this: a whimsical character, Cup Person, joyously dancing within the confines of a microwave. Sounds surreal, doesn't it? But for Nissin Foods's Cup Noodles, this fantastical spectacle marks a significant shift towards eco-friendliness and innovation. Gone are the days of polystyrene cups, as Nissin boldly embraces microwavable paper cups, a move aimed at reducing environmental impact without compromising on convenience. This transition isn't just about sustainability; it's a statement—a testament to the brand's commitment to evolution and meeting the ever-changing needs of consumers. But why choose such an unconventional approach? The answer lies in the power of the unexpected. The campaign is refreshingly unconventional and completely steals the spotlight amidst the sea of advertisements. Rather than blending in with the crowd, Nissin has boldly chosen to stand out, capturing the attention of consumers in a way that's bizarre, unexpected and unforgettable. They've succeeded in creating a campaign that not only entertains but also leaves a lasting impression. It's a testament to their understanding of the power of storytelling and the importance of forging genuine connections with their audience. In a world inundated with traditional marketing approaches, Nissin's willingness to embrace the weird not only sets them apart but also resonates with consumers seeking authenticity and creativity. So, as Cup Person twirls and dances across the mammoth screens of Times Square, one can't help but wonder: What's next for Nissin and the future of advertising? Let’s talk! I love meeting new people. 

Over the last few months, I’m sure I’m not alone in noticing the car-crash attempts from big brands trying to appeal to Gen Z. These ads, packed with forced slang and trendy phrases, come across as painfully inauthentic, missing the mark by a mile. Gen Z grew up with unprecedented access to information, so their expectations for brand interactions are far more nuanced. They want transparency, diversity, and social awareness. Simply throwing in a “lit” or “vibe check” won’t create lasting connections. In fact, it often has the opposite effect, coming off as cringe-worthy and contrived. Brands should focus on authentic storytelling, showcasing real values, and contributing to the causes that matter. Show, don’t tell. Aligning with their values on a meaningful level goes further than any “Gen Z lingo” could and it'll appeal to far more than just one generation. It’s not about language; it’s about understanding.

In the world of branding, those that succeed in weaving their narratives into the fabric of our lives do so by striking chords deep within our emotional spectrum. Emotional branding isn't merely about transactions; it's about transformations—turning passive consumers into passionate advocates. This approach transcends traditional advertising by embedding brands within the personal stories and memories of their audience. It's the good vibes you feel when you think of a holiday ad that reminds you of home, or the sense of adventure sparked by an outdoor brand that values conservation. The art lies in the subtlety of connection—a carefully crafted message that doesn’t just speak to the audience but speaks for them. It's a symphony of values, visuals, and voices that harmonize to resonate on a deeply personal level, turning every interaction into an opportunity to connect, not just communicate. #EmotionalBranding