adam&eveDDB’s Post

‘Missed Birthdays’ with Campaign Against Living Miserably returns to share a true story of youth suicide. In partnership with ITV & the7stars, and funded by Iceland Foods Charitable Foundation, the second burst of the campaign centres around a young girl named Evelyn. Evelyn’s mum beautifully narrates the film, remembering her daughter’s beaming smile, kind heart and amazing hugs. The words form an emotional letter to Evelyn ahead of her 15th birthday. She never celebrated her 16th birthday. Evelyn is one of 6,929 young people who have taken their own life in the past decade. Echoing the first phase of Missed Birthdays, viewers are directed to the CALM C.A.R.E kit, an online resource and suite of practical tools that enable parents and trusted adults to play an active role in ending youth suicide. Read more about the CALM C.A.R.E Kit here: https://lnkd.in/ehHVMT3c Read more below 👇 https://lnkd.in/eJpdxdEx

We're extremely proud to support the 'Missed Birthdays' campaign ❤️ Please find out about CALM's C.A.R.E. Kit and join us in the fight to end youth suicide ❤️

Like
Reply
Clementine Cuthbertson

Communications Director at McCann London || Oystercatchers Rising Star 2023

2mo

Incredible film. Just beautiful. I can't imagine how hard that VO recording must have been for Evelyn's mama ❤️🩹

Emma McCormack

Creative Director @ Wiser 🟣

2mo

Wow. How powerful, devastating and beautifully articulated. Seeing the individual stories behind the mamooth numbers makes this feel even more real. 💔

Like
Reply

This has to be one of the most emotive and powerful campaigns I have ever watched.

Like
Reply
Alice Broadbent

Client Services Director

2mo

💔so powerful

Like
Reply
Nadine Hamilton-Eddy

Senior External Communications Manager, Sopra Steria

2mo

This is gut-wrenching. 6,929 young people in a decade is devestating. Incredible campaign.

Like
Reply

I'm in tears. This campaign is so heartbreakingly beautiful.

Like
Reply
Rhys Walters

Brand I Retail I Tech specialist

2mo

Powerful film of poor young girl. So sad for the parents.

Like
Reply
katie clarke

copywriter at polaroid - adcn | club for creativity – jury member, adcn awards 2025

2mo

sobbing

Like
Reply
Rick Kumar

Director & Founder at MODA consult Group

2mo

Wow, that's hard hitting. Incredible work.

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics