Adam Derradji’s Post

"Wait, LVMH and Formula 1... together? I couldn’t believe it!" 🏎️✨ As someone who loves both fashion and Formula 1, the announcement of LVMH's 10-year partnership with F1 is exciting! It got me thinking—what’s driving this collaboration? It’s more than just a flashy sponsorship. LVMH is strategically positioning TAG Heuer as a potential new face of timekeeping in motorsport, tapping into a global audience that craves both elegance and adrenaline. But why merge high fashion with high speed? Because this partnership isn’t just about brand visibility; it’s about creating immersive experiences that go beyond the racetrack. It’s about turning luxury moments into emotional connections—whether through bespoke activations, limited-edition timepieces, or VIP hospitality. Can innovative partnerships like this push the boundaries for other industries? Absolutely. It’s a bold blueprint for reaching new audiences and redefining brand engagement. Buckle up—this journey is going to redefine luxury on every turn. 🚀🏁 LVMH x Formula 1 #LVMH #Formula1 #TAGHeuer #LuxuryMarketing #FashionAndMotorsport #MarketingStrategy #Innovation

Shell is the largest European company in Formula 1 2024. BP is the second largest. Third is Mercedes Group. Ranked fourth is the French fashion and luxury goods giant LVMH, which operates 6,097 stores worldwide. With an impressive portfolio of 75 brands, LVMH generated nearly $90 billion ($86.2 billion) in revenue in 2023. There are rumors that LVMH is planning to introduce more of its brands into Formula 1. Two of the leading contenders are Veuve Clicquot and Louis Vuitton. Tag Heuer is a Red Bull Racing partner. Hublot is one of the few watch brands involved in football and is the official partner of the Premier League. Dior is with PSG, but could Dior be an option for F1? Or could Hublot make a return to Formula 1 ?

Move over, ROLEX! There’s a new baddie in the pit lane. ;) In a high-octane twist, Formula 1 just turbocharged its appeal by announcing a decade-long partnership with LVMH! With a jaw-dropping value of over $1 billion, this deal will rev up the glamour factor all the way to the stands. Picture this: Moët & Chandon popping champagne on the podium, while Louis Vuitton swoops in with their stylish trophy cases. It's like watching a James Bond film that just became a fashion runaway show! But this isn’t just about pretty bottles and fancy boxes. This collaboration is undoubtedly aligning F1 with luxury’s best while capitalizing on the wave of new fans brought in by Netflix's "Drive to Survive." Who said motorsport and high fashion couldn’t flirt with one another? This partnership isn’t merely fluff; it holds significant implications for both F1 and luxury branding. Here's why: - $1 billion over 10 years means an explosive $100 million per season to enhance the global fan experience and heritage of F1. - LVMH's long-term commitment shows a broader trend where luxury brands are leveraging sports marketing for enhanced visibility—think Roger Federer and Cristiano Ronaldo, now revving it up with F1! - As TAG Heuer gears up to replace Rolex as the official timepiece, we’re looking at a whole new era where fast cars meet high fashion. The implications are manifold – brace yourselves for a significant shift in how fans experience F1. Here’s your chance to join a $1 billion conversation—don’t be the last to hop on this luxury express! Quick question for y'all: 1. How do you think this partnership will affect F1’s fan engagement? Is it a match made in heaven or a gimmick? Now, - If you think what you read is worth sharing, repost it. (♻) - If you like what you're reading, like it! (👍) - If you think alike or have a different opinion, comment below! (✍) Whatever you may prefer. Thanks. :) #Formula1 #LVMH #LuxuryMarketing #DriveToSurvive #F1Partnership

🚩 No Smoke without a Designer Label In 2025, LVMH, the French luxury conglomerate, will begin a 10-year global sponsorship deal with Formula 1, replacing Rolex. Rolex has held the sponsorship since 2013. LVMH brands such as Louis Vuitton, Moët Hennessy, and TAG Heuer will play prominent roles in this collaboration, blending luxury with the motorsport world. Interestingly, the deal aligns with Formula 1's 75th anniversary, enhancing the sport's profile core values of craftsmanship and excellence. TAG Heuer is connected to F1 through Red Bull Racing and the Monaco Grand Prix. Greater details about LVMH's involvement, including brand activations and event integrations, will be revealed nearer the 2025 season. Formula 1 provides LVMH access to a new global audience, allowing the luxury brand to tap into diverse markets and bolster its international presence. Formula 1 and LVMH share innovation, excellence, and prestige values, making this partnership a natural fit.  Will LVMH's champagne brands, such as Moët & Chandon, replace Ferrari Trento as Formula 1's official champagne? LVMH's involvement will likely expand into luxury hospitality and limited-edition products for F1 fans and high-end clientele. As Formula 1 continues to grow and attract new audiences, LVMH's luxury appeal from associating with a cutting-edge, globally popular platform. In short, LVMH's partnership with Formula 1 brings together two global brands to enhance luxury and motorsport. 'With LVMH in F1, even the tyre smoke will have a designer label!'

So ROLEX are leaving Formula 1 and will be replaced by a LVMH US$150m-a-year mega-deal with TAG Heuer postioned as the new official timepiece. The very fact that the #French fashion conglomerate is prepared to trump #Rolex's US$50m per year in such a big way is testament to #F1 global #growth and the value proposition it brings to brands, especially in the #tech and #luxury sectors. However, anyone who has worked or engaged with Rolex in sports knows just what a high-quality #partner they are, consistently delivering activation and execution excellence, so their leaving F1 could be someone elses gain. Rolex's global #brand reach, committment to #excellence focusing on properties with #prestige and #tradition and the #longetvity of those relationships would be welcomed and treasured by many a sports rights holder. #SportsMarketing #Sponsorship #Partnership #LVMH #TagHeuer

For just over a month this summer, the LVMH MC 0.66%increase; green up pointing triangle luxury empire turned the Paris Olympics and Paralympics into one long exercise in product placement. As the roughly 150-million-euro sponsor of the Games, the company made sure it was everywhere, from an eye-popping cameo of Louis Vuitton trunks in the Opening Ceremony to the Chaumet-manufactured medals around athletes’ necks. Now LVMH has its next target in sports. Starting next year, the company led by luxury titan Bernard Arnault will leap on the global resurgence of Formula One with a 10-year sponsorship deal that will put LVMH brands front and center of motor racing’s premier traveling circus. What sets the agreement apart from a typical sponsorship is its sheer scale. Companies typically sponsor one facet of a sport, such as timekeeping or uniforms, but LVMH has a plethora of brands to flood the zone. The watch brand TAG Heuer will replace Rolex as the sport’s official timekeeper. Louis Vuitton will move into every trophy presentation by manufacturing cases for the hardware. And when the drivers spray Champagne from the podium, it will no longer be an Italian sparkling wine—they’ll be draining bottles of Moët & Chandon.

In the previous picture, I aimed to highlight the strong presence of luxury brands in Formula 1, even though I left out some important brands. Interestingly, while luxury brands have a significant influence in F1, they have a relatively small footprint in the Premier League. Even more surprising is their limited presence in French Ligue 1. LVMH, the French luxury powerhouse with a portfolio of 75 brands, is entering Formula 1 with at least three brands—Louis Vuitton, Moët Hennessy, and TAG Heuer (Red Bull Racing). A 10 year involvement and according to sources 110 million a year. LVMH's involvement in French football remains even surprisingly modest. Paris Saint-Germain F.C. has partnered LVMH brand, Dior.

Is it the end of an era for ROLEX sponsoring Formula 1? For a couple of days, the word on the street was that ROLEX wouldn't be sponsoring Formula 1 anymore and that LVMH would be taking over the official timekeeper role, probably for TAG Heuer. When the deal was signed in 2013, the Rolex partnership was estimated to be worth around USD +350 million in 10 years. With Formula 1's growing success and broader and younger demographics also reached thanks to the successful Netflix series "Drive to Survive" and clever social media strategy, it wouldn't be surprising to hear that the cost of such a sponsorship has significantly increased since the deal was initially coined. As an indication, the 2023 Formula 1 season in the US alone became the second most-watched F1 season in U.S. television history, with significant growth across TV and social media has generated massive success internationally. Assuming the information is confirmed: Has Rolex lost a pivotal asset to a potential competitor? Will LVMH be able to leverage this unique platform, and how specifically? What could Rolex do to compensate? At DLG, we will use our intelligence tools to analyze the impact of this decision on Formula 1, of course, but also on Rolex, TAG Heuer, and even IWC brand equity. Check the comment to read the "Formula One: Rolex begins fightback on track to retain top spot" article from 2013 in the FT by Robin Swithinbank.

🚩 No Smoke without a Designer Label In 2025, LVMH, the French luxury conglomerate, will begin a 10-year global sponsorship deal with Formula 1, replacing Rolex. Rolex has held the sponsorship since 2013. LVMH brands such as Louis Vuitton, Moët Hennessy, and TAG Heuer will play prominent roles in this collaboration, blending luxury with the motorsport world. Interestingly, the deal aligns with Formula 1's 75th anniversary, enhancing the sport's profile core values of craftsmanship and excellence. TAG Heuer is connected to F1 through Red Bull Racing and the Monaco Grand Prix. Greater details about LVMH's involvement, including brand activations and event integrations, will be revealed nearer the 2025 season. Formula 1 provides LVMH access to a new global audience, allowing the luxury brand to tap into diverse markets and bolster its international presence. Formula 1 and LVMH share innovation, excellence, and prestige values, making this partnership a natural fit.  Will LVMH's champagne brands, such as Moët & Chandon, replace Ferrari Trento as Formula 1's official champagne? LVMH's involvement will likely expand into luxury hospitality and limited-edition products for F1 fans and high-end clientele. As Formula 1 continues to grow and attract new audiences, LVMH's luxury appeal from associating with a cutting-edge, globally popular platform. In short, LVMH's partnership with Formula 1 brings together two global brands to enhance luxury and motorsport. 'With LVMH in F1, even the tyre smoke will have a designer label!'

The pinnacle of motorracing Formula 1 meets the top of the fashion industry LVMH in a freshly signed 10 year partnership! The value of the deal is estimated to be near the $100 million-per-year range, the landmark partnership will begin in 2025 and include several of LVMH’s iconic brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer. LVMH has increasingly aligned its houses with the motorsport. Louis Vuitton has created the trophy case for the Monaco Grand Prix since 2021, Berluti sponsors French driver Pierre Gasly and Dior announced British racing driver and seven-time championship winner Lewis Hamilton as an ambassador in July. Since 2016, luxury watchmaker TAG Heuer has been the official timekeeper of the Red Bull Racing & Red Bull Technology F1 team. ⁠ Bernard Arnault, Chairman and CEO of LVMH Group, added: “The people, the quest for excellence, and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport as in fashion, watchmaking or wines and spirits, every detail counts on the path to success." The news comes as fashion increasingly looks to the world of sport for new marketing and sales opportunities. Formula 1 has also enjoyed booming cultural appeal in recent years, leading to interest from sports giants like Puma and streetwear brands. LVMH and Formula 1 said details of the partnership will be announced early next year.