PPC Team Manager - Amazon & Microsoft Ads Service Lead | Google Premier Partner | Microsoft Elite Partner | Amazon Verified Partner | Google and Microsoft Ads Certified
Been spotting this pop up in accounts now for a few months - seems to be becoming more prominent now. There's been so much to adjust to over the past 12 months with Performance Max, and I still feel DSA can be a powerful tool in accounts, particularly with newer accounts where you need to mine for keywords that you can bid on for Search campaigns. It feels like another step in taking away flexibility on Google Ads, hopefully there will be more information on this going forward #ppc #googleads #digitalamarketing
