"The vast majority of investors and fund managers incorporate climate and social risk factors into their decisions even if they don’t call it ESG." This story from the Financial Times aligns with our research using InferenceCloud.ai quantitative insights into the relevance of #esg terms to investors when choosing an asset manager. Bottom line of that: ESG terminology itself remains surprisingly relevant in this context - in spite of the backlash - but #assetmanagers need to reconnect the use of non-financial factors in portfolio management with enhanced returns, rather than social purpose. As Calpers told the FT: “We believe by investing in that strategy we can achieve outperformance." What matters here is substance, not labels. Read our research here: https://lnkd.in/gN8s-gQk Jason Wincuinas Steve Garton Mark Seall
