Adame Services LLC’s Post

Lots of staffing & recruiting companies are under looking these KPIs when it comes to email marketing. Anyone can write an email and press send, but not everyone has the systems built out to be able to do these👇 1) Fast Reply Speed - Aim for under 10 minutes, we have a slack channel built seperate for replies for each client and our inbox manager gets a notification when we get a reply. This combined with reply templates built out allow us to have reply times of under 10 minutes. 2) Maximising Lead List Size - Running out of leads to target quickly? Most likely because you’re ONLY using Apollo or ONLY 1 other prospect list building software. Fun fact, Apollo hides a lot of it’s leads from searches within Apollo, the way to get around this is to import company names you’ve got from another software specialised for your industry into Apollo, and from there you can find decision makers. Also, keyword filtering > industry filtering. This is because lots of for example staffing & recruiting companies will be listed under Management Consulting and Hospitality. 3) Lots Of Small Deliverability Changes That Make A Big Difference If All Used - These include randomising campaign settings, letting your email campaign software auto adjust warm ups, ESP matching and more… 4) Access To A Good Network - This is VERY under looked, using Google or ChatGPT to answer your email marketing questions is barely going to help. You need someone in your personal network that can help you with every problem you may encounter. For example a deliverability expert, a lead list building expert, and a script writing expert. 5) Finding Ways To Differentiate - A software that I have only seen ONE staffing & recruiting company use is Clay . They’ve received a recent funding of $46 million and use AI, I think we can predict they’ll be massive in the future. The best time to use it is now whilst no one is.

Today, we're going to dive into the secret sauce of killer recruiting marketing: email. When done right, it's like finding a unicorn candidate - rare and absolutely magical for your business growth. But here's the kicker: most recruiters handle email marketing about as gracefully as an elephant on ice skates. I used to think people were just being lazy (shame on past me!), but I've seen the light. Email marketing is an absolute beast, with every step ready to trip you up if you're not careful. But don't worry! We're about to embark on an epic quest through the email marketing realm, starting with list building. Before thinking about crafting a newsletter that'll knock socks off, you need people to send it to. Luckily, recruiters have two solid options for building their list: 1. The Lead Magnet: Your Golden Ticket to Email Address Heaven If you have people coming to your website through search or a big social media following, the lead magnet is your new best friend. Simply put, a lead magnet is a valuable piece of content you offer for free in exchange for someone's email address. The idea is to provide something so valuable that visitors will hand over their email to get it. It's a win-win: they get valuable info, and you get a new contact for your mailing list. Now, pay attention to these two points: 1. We've experimented with more lead magnets than a mad scientist, and I'm here to tell you - the salary guide is the winner. It is the only giveaway that consistently piques the curiosity of candidates and clients to such an extent that they are willing to part ways with their valuable contact information. With salary guides, you can go for a one-size-fits-all approach, or get fancy with guides for different practice areas. Just make sure to ask if they're a candidate or client when they sign up - trust me, future you will thank present you for this foresight. 2. If you're in the land of the free and home of the brave (aka the USA), you can legally add lead magnet subscribers straight to your newsletter list. But if you're elsewhere, you might need to add an opt-in checkbox that basically asks, "Want to hear more from us?" Obviously, this checkbox will not be checked that frequently and you'll need a large flow of traffic to your site if the primary purpose of your lead magnet is to capture emails for a future newsletter. Tomorrow, we'll tackle option 2 - The Slow Build: Rome Wasn't Built in a Day, and Neither Is Your Email List

Recruitment + Email Marketing = Winning Combo! 📧 Dive into the #Blog now, and 🚀 get expert tips 🚀 avoid spam traps, and 🚀 explore a game-changing tool. #Recruitment #HR #EmailMarketing #Manatal

Email marketing is tough. You're fighting for attention in crowded inboxes. How do you stand out? A/B testing your subject lines is key. Here's 6 places to start: 1. You vs. Me Test talking directly to your reader ("You can increase your sales") against sharing your own experience ("I increased my sales"). See what grabs them. 2. Short vs. Long Some folks like it short and sweet ("Boost Sales Now!"). Others want more info ("How to significantly boost your sales today"). Find out what your audience prefers. 3. Questions vs. Statements Asking a question ("Need to increase your sales?") can spark curiosity. A statement ("Increase your sales today") is clear and direct. Which works better? 4. Mystery vs. Clear Try a mysterious tone ("Discover the secret to more sales") against being straight-up ("Here's how to get more sales"). What gets more clicks? 5. Casual vs. Formal Does your audience like a casual vibe ("Unlock your potential") or something more formal ("Unlock Your Potential")? Test and learn. 6. Emojis or Not Emojis can make your subject line pop (" Boost your sales!") or feel too casual. No emojis might seem more professional. What does your audience think? Just Start Testing These tests are easy to set up. The trick is to keep trying new things. What works today might not tomorrow. Keep it simple. Test one thing at a time. Learn what your readers like.

 Ten tips for effective cold email marketing: After sending 300 million cold emails .. Here is some tips. how to do email outreach property 1.Research Your Audience: Understand who your target audience is. Research their interests, pain points, and needs to tailor your email to resonate with them. Personalization increases the chances of your email being read and responded to. 2.Craft a Compelling Subject Line: The subject line is the first thing recipients see. Make it intriguing and relevant to encourage them to open the email. Keep it short, clear, and to the point. 3.Personalise Your Email: Use the recipient's name and reference specific details relevant to them or their business. Personalised emails are more likely to grab attention and foster engagement. 4.Keep it Short and Sweet: Respect the recipient’s time by keeping your email concise. Focus on the core message and avoid unnecessary details. A clear, brief email is more likely to be read in full. 5.Offer Value: Make sure your email provides something of value to the recipient, whether it’s a solution to a problem, useful information, or an exclusive offer. Highlight how they can benefit from what you’re offering. 6.Create a Strong Call to Action (CTA): Clearly define what action you want the recipient to take. Whether it’s scheduling a call, downloading a resource, or replying to your email, make the next steps easy to follow. 7.Use a Professional Tone: Maintain a professional and respectful tone throughout your email. Avoid overly casual language or slang, and ensure your grammar and spelling are impeccable. 8.Follow-Up Strategically: If you don’t receive a response, don’t hesitate to send a follow-up email. Be polite and considerate, and reiterate your value proposition without being pushy. Space out your follow-ups to avoid coming across as spammy. 9.Test and Optimise: Experiment with different subject lines, email bodies, and CTAs to see what works best. A/B testing can help you understand what resonates most with your audience. Use the data to refine and improve your approach. 10.Comply with Regulations: Ensure your email practices comply with relevant laws and regulations, such as the CAN-SPAM Act in the US or GDPR in the EU. Include a clear option to unsubscribe and honour these requests promptly. Implementing these tips can help enhance your cold email marketing strategy, making your outreach more effective and increasing your chances of achieving your marketing goals.

Effective Email Marketing Strategies for Hiring Managers Email marketing can be a powerful tool for hiring managers. Here are some strategies to help you find the best talent: ✅ Personalize Your Messages: Use the candidate's name and tailor the content to their skills and interests. ✅ Highlight Benefits**: Clearly outline the perks of the job and company culture. ✅ Clear Call to Action**: Make it easy for candidates to apply or schedule an interview. ✅ Follow Up: Send timely follow-up emails to keep candidates engaged. ✅ Showcase Success Stories: Share testimonials from current employees to build trust. ✅ Use Eye-Catching Designs: Make your emails visually appealing to grab attention. ✅ Segment Your Audience: Target different groups with specific messages for better results. These strategies can help you attract and retain top talent through effective email marketing. #Hiring #EmailMarketing #Recruitment #TalentAcquisitionSegment Personalize Your Messages: Use the candidate's name and tailor the content to their skills and interests. ✅ Highlight Benefits*: Clearly outline the perks of the job and company culture. ✅ Clear Call to Action: Make it easy for candidates to apply or schedule an interview. ✅ Follow Up: Send timely follow-up emails to keep candidates engaged. ✅ Showcase Success Stories: Share testimonials from current employees to build trust. ✅ Use Eye-Catching Designs: Make your emails visually appealing to grab attention. ✅ Segment Your Audience: Target different groups with specific messages for better results. These strategies can help you attract and retain top talent through effective email marketing. #Hiring #EmailMarketing #Recruitment #TalentAcquisitionSegment

Lead generation. Cold outreach. Email marketing. They're all dying a slow and steady death. So sorry. But there is a caveat... Since 2014 spam has been overwhelming our inboxes and numbing our minds to the offers of people and businesses trying to sell to us. "Hello, we are great, you need to work with us, we sell products/services X, Y, Z. Let's have a meeting where we can talk at you non stop about how great we are and why you need to spend money with us!" This type of outreach has been dying for years and it's only going to get worse. Almost every B2B business owner I speak to, that's invested into sales in the past, tells me the same story. "I spent a bunch of money on some sales experts, the ROI was terrible and now I've little to no confidence left." But why is this happening? Because 90% of sales experts are using tactics first implemented 20-30 years ago. Here's the caveat: Lead generation, cold outreach, email marketing is dying, but only for those who are still embracing the old school mindset of trying to sell in the first conversation. People. Hate. Spam. And they don't trust spammers. Unfortunately, for those of you wanting a get rich quick scheme with minimal investment and minimal risk, you're also going to go the way of the dodo. If one of your customers are worth upwards of £/$50k over 2-3 years, do you really, honestly think you can get that kind of revenue increase by just investing 2-3k and waiting a few months for miracles to happen? Get rich quick schemes don't work. Neither does trying to sell in the first conversation (beyond one off flukes) In the next 5-10 years cold outreach will be replaced by warm outreach. This is the method of reaching out to build a relationship, not reaching out to sell. For those people, lead generation, cold outreach and email marketing will work wonders for their business and revenue if they can adopt the mindset of bigger, more successful companies and measure revenue growth yearly instead of monthly/quarterly. Ask yourself, when did you last reply positively to a cold spammy email and then spend money with them..?

Two ways to get IMMEDIATE results with Email Marketing. 💰 No need for complex setups! Just add these strategies to what you already have. 🤓 1️⃣ APPOINTMENT REMINDERS Whoever books a meeting with you receives email reminders. They usually contain brief info about the day and time and the Zoom link. Take advantage of those emails that go out anyway and use them to: ✅ Create anticipation: explain how this meeting will change their business. ✅ Send them some content to consume to prepare for the meeting (testimonials, case studies, anything that can make them familiar with the brand). ✅ Add some FOMO: explain what they miss if they don’t show. ➤ RESULT: you will lower the no-show rate, and people will be more prepared and excited about talking to you. 2️⃣ WELCOME SEQUENCE New subscribers deserve more than “Welcome to the Acme family. We will email you once per week. Please add us to your contact list.” 😅 When someone subscribes, you are on top of their mind. 😍 They just saw your website or read a post on social media, and whatever they saw caught their interest. Giving out their email is a big deal. Make sure to earn their trust and keep them engaged. 😎 🟢 Email 1: this is the very first impression, don’t waste it. Tell them something funny and “on brand” about you that will make them think, “Oh, cool, I look forward to the next email. 🟢 Email 2: Give before asking. In fact, just give. Send a quick solution to a problem that haunts them. 🟢 Email 3: Get to know them. Ask questions and reply ASAP. This is how you build a relationship. **If you have a team dedicated to replies, educate them on the importance of keeping the conversation active with subscribers.** ➤ RESULT: by the 4th email, they will already know you and will be much more willing to open your emails and engage. Happy sending!

Are you ready to elevate your recruitment strategy? Our article unlocks the secrets of mastering recruitment email marketing for unparalleled growth. It provides exclusive insights, expert tips, and proven tactics that will enhance your recruitment game to new heights.  From crafting compelling messages to nurturing candidate relationships, we equip you with the tools you need to succeed.   Don't miss this chance to transform your approach and unlock limitless possibilities in recruitment email marketing.  Read More: