Few things give me as much joy as a great hike, but being back at a conference is just as exciting. Day one at MediaPost's QSR Summit was jam-packed with fantastic content! Steve Smith kicked off the day focusing on QSR’s new normal as omnichannel marketers Genaro Perez Diaz talked about how Peter Piper’s Pizza segments customers by meal time and using in-store games and a fun pass to drive loyalty. PR and gorilla marking help on the local level in both English & Spanish. What is so special about their brand is how Peter Piper Pizza fundraise for schools giving 15-20% of lunch revenue back to the schools. Truly inspiring!!! Taylor Fischer, Alicia Mowder & Greg Wold spoke about how to drive customer share beyond LTO & discounts. Authenticity and consistency across on-line, in-app (including order aggregators) and in-store experience is crucial. Another interesting topic was about Innovation and collaborations, which can be effective as long as quality control and brand integrity are intact. Gina Sisk shared how Wendy’s uses digital out of home. Gina took us through how Wendy’s partered with Bucks in Wisonson for free frosty’s and menu perks. To grow this promotion Wendy’s utilized DOO in Milwauke to promote the free Frosty when the Bucks win a game. The ads ran emmeidatley after every win, which drove a massive increase in that market. Justin Bartek spoke about how to leverage virtual brands (ghost kitchens). Dog Haus launched 5 new virtual brands at once across many food delivery aggregators. Their Bad-Ass Breakfast Burito brand quickly rose as the star of the group. This was key to not only surviving, but thriving during the pandemic. I expect to see many more virtual brands in the near future. AND THATS ALL ON DAY ONE 🙂 Thank YOU Linqia for sending me!
