Adam Marks’ Post

The Euro's are just around the corner! If football fans are part of your target audience, it's time to get your marketing strategy in order. ⚽ Did you know that podcast listeners are 142% more likely to buy brands sponsoring the Euro's than the national average? That's why the SSPN platform might be the perfect place for your brand to shine. Don't miss out on this opportunity to connect with your audience and grow your business. #Euro2024 #SSPN #MarketingStrategy #FootballFans

Looking for your next favorite sports podcast? Look no further! 🏈🎙️ Check out this fantastic article from NOOGAtoday featuring Chatt It Up Sports - your go-to source for all things sports in #Chattanooga and beyond! 🌟 Don't miss out on the latest insights, guest appearances, and weekly sports talk. Dive into the action-packed world of sports with Chatt It Up Sports today! 🚀 Read the full article here: https://lnkd.in/ejR7FPds #ChattItUpSports #Sports #Podcast #NoogaToday #Chattanooga #MustRead 🏀🎧

As the sports industry looks to develop direct engagement with global fans and followers, the question arises: can #DTC emerge as the fourth revenue stream and what barriers stand in the way of clubs fully capitalising on this opportunity? Neil Joyce joins Nick Meacham for SportsPro’s #StreamTime podcast to share CLV’s unique approach behind understanding fans in order to implement a successful DTC approach. - What is the financial opportunity - What are the challenges and considerations? - What is the recipe for success? - How can DTC help to evolve the value equation between clubs and sponsors? 🎙Available here: https://lnkd.in/dmztucRT Listen as Neil reveals how capturing data signals and turning them into the fan formula is needed to drive increased revenue beyond the traditional three revenue streams.

💡 From frequent travelers to fans: six ways sports loyalty programs can learn from Frequent Flyer Programs. ✈️⚽ In our latest podcast episode, loyalty experts Gabi Kool and Philip Shelper discussed how Fan Engagement Programs (FEPs) can take inspiration from the proven success of Frequent Flyer Programs (FFPs) to boost fan loyalty, drive revenue, and create deeper emotional connections with fans. In this article, we highlight six of the numerous ways FEPs can learn from FFPs. From building partner ecosystems to monetizing digital engagement, the lessons are clear: sports loyalty programs can help organizations across sport to revolutionize how they engage with fans. Check out the full article to discover more 👉 https://2ly.link/1ztGh #FanEngagement #LoyaltyPrograms #SportsMarketing #CustomerLoyalty #Loylogic #FFP #FEP

Missed this when it came out but - as ever and always - Richard is really worth a listen. He makes a good point here re sport’s ability to engage with government. And, if you’ll forgive the hint of confirmation bias, I can’t help feeling that this is one of the consequences of the way the sector has often relegated communications and public leadership to a secondary or even tertiary priority. Ie - rather than establishing the societal value sport creates and working from there to tell great, big stories - the priorities have been the next quarter or even no further than the next match. A body like the one established by the creative industries could work really well if we can coalesce around some common interests. That might mean looking beyond short-term public affairs battles local to some sports - like a regulator, telly stuff or betting - and thinking about which tides will lift all boats.

Women are making waves in sports audio, and it’s about time! With podcasts like The Gist of It gaining momentum, female-led sports shows are drawing big audiences and advertiser attention. Women’s voices are being amplified in a space once dominated by men, and it’s refreshing to see brands recognizing the power of women’s sports content. The numbers don’t lie—audiences and downloads are climbing, and there’s no slowing down! It’s exciting to witness the changing face of sports audio. Who’s tuning in? #WomensSports #Podcasting #SportsMarketing #BreakingBarriers #TheFutureIsFemale https://lnkd.in/e5gzpDqH

Fans are loyal—but are they emotionally engaged? 💡 The loyalty programs of sports organizations aren’t just about points. It’s about giving fans the recognition they deserve and making them feel truly connected to the club. 💙 Just like a great frequent flyer program can boost emotional engagement between a brand and its customers, sports teams can do the same with their fan engagement programs. This one of the talking points discussed in the last episode of the Loylogic Podcast, when Gabi Kool and Philip Shelper, Certified Loyalty Expert™ discussed how, by using the blueprint for successful frequent flyer programs, sports organizations can truly engage fans, delivering value to all. It’s time to take fan engagement to the next level! ⚽🎯 Listen to the full episode of From FFP to FEP: How loyalty can be the Savior of Sport here: https://lnkd.in/eEkpJTpZ #FanEngagement #LoyaltyPrograms #SportsMarketing #SportsBusiness #Loyalty

I've been spending more and more time digging into the athlete media ecosystem and there's few better to do that with then Dev Sethi. On this week's podcast we discuss: - How have the likes TikTok, Instagram and YouTube elevated the platform of athletes and their brands? - Why do traditional media companies struggle to engage fans like athletes? - How have recent changes with NIL in college sports impacted the current system? - What is the future of athlete representation? - How will athletes impact sports media in the long-term?   - What role is Athletes.org trying to play for athletes? Check it out here: https://lnkd.in/ehbrFd_T

🚨New #Podcast Next Wednesday🚨 Todd Fischer, Executive Vice President, Client Consulting at GMR Marketing, joined the #TicketManager #AllAccessPodcast to tackle some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties. Mark your calendars👉 May 15 📆 #AllAccessPod x #SportsBusiness

In today's dynamic media environment, the rise of podcasts has significantly disrupted traditional sports (and non-sports) media outlets. Kevin Jones of Blue Wire perfectly captures this shift in his insightful Q&A with Awful Announcing's Ben Axelrod. Podcasts offer a unique blend of accessibility and intimacy, allowing creators to connect with audiences in a way that traditional media often can't. They cater to niche markets, including hyperlocal content while providing in-depth analysis. Additionally, podcasts offer diverse perspectives, challenging the one-size-fits-all approach of conventional sports broadcasting.   As content creators, we must embrace these changes, leveraging new platforms like podcasts to engage with our audiences in meaningful and impactful ways. I would highly recommend tossing a follow to Blue Wire here on LinkedIn, as well as visiting their site to see their diverse catalog of content. #SportsMedia #Podcasting #MediaInnovation #ContentCreation #DigitalMedia #SportsBroadcasting