Adam J. B.’s Post

Google Ads are a whole different game. I'm a Marketing Specialist focused on social media marketing for a company that manages the Google Ad Grant for Nonprofits so I know how Google Ads work and could create them if that was in my job description (Part of my training was to learn- but thankfully it's not a role responsibility of mine!). And it takes some serious skill to not only make them but also get them to deliver solid results. And Google Ad Grants for Nonprofits? That's a whole new level! At the company I work for, we've got some seriously talented Google Grant managers who create amazing ads that help nonprofits get more visitors to their websites. I'm always blown away by the numbers and the magic they work with all the compliance and effort it takes to make top-notch Google Ads. It's not a one-person job unless that person is solely dedicated to Google Ads. (But then that doesn't make them a Social Media Manager!)

Social Media Managers are not superheroes! 🦸♀️🚫 Expecting them to handle tasks like video and photo editing, email marketing, and running the sales department is simply not feasible. 😤😭 If you want these jobs done to the best of their ability, it's time to consider hiring a team instead of relying on one person. 🙏🏾 Let's work smarter, not harder, and ensure our social media presence is managed effectively. #SocialMediaManagement #Teamwork #BusinessGrowth

I completely agree! Social media management requires a deep understanding of strategy, brand voice, analytics, and the ability to pivot quickly in a constantly evolving landscape. It involves more than just posting content—it’s about driving engagement, managing communities, and aligning with broader business goals. Definitely not an entry-level role! #SocialMediaStrategy #BrandManagement #MarketingLeadership

Your social media manager talks to your consumer daily. They talk to the largest audience at once. Think about the insights they have for you.

Nothing irks me more when companies try to hire in house people to do all of this for like 60k per year?! Are you crazy? Hire specialists in each, it'll also probably cost you less overall because you can pay them monthly for less than what you'd pay someone on a salary. If you hire 3 specialists at 2-3k per month you'll get 10 x better results than putting pressure on ONE person in house to do all of this! The results won't be as good and you're spending the same amount of money. But you're too obsessed with how you think you should be running the marketing sector of your company - you're trying to put the people in this area in a box VS letting them do what they do best -> think creatively and strategically not according to your box

Don't settle for average! 🌟 Discover why hiring a social media agency is preferable to overloading your internal teams in our latest blog post that’s packed with expert insights and proven strategies to skyrocket your online presence. See for yourself here: https://ow.ly/AO4A50SwEZY #contentstrategy #socialmediamanagement #socialmediastrategy #targetaudience

Social Media managers aren't hired to bring you sales. There. I said it. We're here to BUILD your brand, community & yes, leads. But the conversion of the lead to a sale is NOT on us- it's on you. You can't hire a social media manager and expect your business to suddenly start making a lot of money. At the end of the day, you need a good website, excellent customer service, a great customer experience, and a quality product. We are not responsible for everything. #socialmediamanagers #socialmediaexperts #brandbuilding

Can we PLEASE talk about how companies are misusing the job title Social Media Manager? What is the difference? A social media manager works with the companies marketing team to oversee the socials by posting, commenting and replying to DMs. They are the gears of growth. A content creator is someone who works with the social media manager and marketing team to create appropriate videos/pictures to post. A social media consultant works with the company for a short period of time to help them structure their accounts by teaching them how the algorithm works and what kind of content does well. I've seen a lot of job postings where all of these jobs are mushed into one (including marketing, ads, outreach and promotions.) Each of these roles takes an expert who should be able to expect more pay and benefits for what they do!

DVA is not associated with this job posting Paid Marketing Specialist, Social at Zillow https://lnkd.in/gHrWE8nw In this position you will have the opportunity to: Build large, complex Paid Social campaigns that align with business objectives with minimal guidance. Think with a full-funnel & cross-channel approach to help connect Social to other campaign work. Set strategy and goals while building a workback plan to achieve results. Prioritize projects and assess tradeoffs. Clear grasp of customer perspective within line-of-business and how this perspective relates to larger Zillow Group objectives. Clearly report campaign findings & uncover implications and opportunities to grow. Proactively communicate performance and project plan to our stakeholders. #jobs #job #jobsearch #hiring #recruitment #career #work #employment #careers #nowhiring #jobseekers #recruiting #business #jobsearching #jobseeker #jobvacancy #jobopportunity #jobhunt #resume #jobopening #hr #jobinterview #hiringnow #vacancy #jobshiring #motivation #education #staffing #interview

When I was hiring for roles one of the best questions I ever received was "What metric do you believe you need ME to improve to hit that goal?" I was hiring for a paid marketing manager and I shared, "Our goal is to 2x this program in a year." They nodded and responded with the question above. It took me a moment since I had to think of our benchmark metrics, my understanding of the account opportunities, and what resources we had internally. I responded with the conversion rate. That prompted a discussion about landing page optimization, conversion rate optimization, and audience personalization using UTM triggers/offers. It was great to nerd out like that, but it also clearly outlined what metrics a paid manager would own vs metrics they could hope to influence. The paid manager was also quickly able to gauge if I was just a manager vs do-er. Wins all around. Anyways, if you're interviewing steal that question