The Mother and Child-Friendly Seal for Responsible Business is not just a symbol; it represents a steadfast commitment by companies to enhance the well-being of women, children, and families. Remarkably, it stands as the first of its kind in the tea industry. Now featured in brokers' catalogues, it empowers global tea buyers participating in Colombo's tea auction to make conscientious choices, supporting producers who prioritize and invest in the welfare of their communities. This initiative is more than just a logo; it's a call to action for tea buyers, brands, and retailers to align themselves with responsible practices. By choosing tea bearing this seal, they contribute to a positive impact on people's lives. Tea industry players, take note – this is a meaningful and transformative initiative worth supporting! For more information, visit: https://lnkd.in/ghgF_G_F #tea #srilanka #MCFS #auction
Our Mother and Child-Friendly Seal Initiative has achieved a significant milestone! The initiative's logo and acronym, MCFS, are now featured in the catalogues of Colombo tea auction brokers.
Why is this important? It enhances visibility for brokers and buyers within the tea supply chain, particularly as the MCFS initiative fosters collaboration between brands and upstream players. Buyers can now readily identify and support businesses actively contributing to positive impacts for women and children.
More details on the development here: bit.ly/426qSTL
If your brand would like to join and invest in the MCFS initiative and drive real change for families and children in tea communities, please contact us at info.SL@childrights-business.org.
Director of Radio Promotion at North American Entertainment Group
4moI love the design and mission! Amazing!! 😍👏