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Arts & Culture | The Outlook for Public Radio by Adam Scull https://lnkd.in/eyMQRstw The domain of public broadcasting is at a critical juncture, characterized by a significant shift in the direction of integrating conventional broadcasting with digital mediums. This evolution aims to extend its reach, encompassing a wider range of individuals. The significance of this shift even as the terrestrial broadcast audience faces a downward trend is highlighted by the strength of National Public Radio’s digital channels, which have maintained their reach. Notably, NPR has encountered a significant decline in weekly audience, paralleled by PRX’s decrease in earnings. These developments highlight the dual nature of the current broadcasting environment for public radio.
