A step-by-step to strategize your NEW merch brand (steal this) ⬇️ Step 1: Define your brand identity Create a clear brand story. • What inspired your brand? • What values define it? Design a memorable brand symbol. • Keep it simple and versatile. • Ensure it resonates with your audience. Think LuLuLemon or Carhartt. Step 2: Know your audience inside out Identify your target market. • Who are your ideal customers? • What are their interests and preferences? Tailor designs to your audience. • Create merch that speaks to their passions. • Send surveys for insights. Step 3: Quality over quantity in design Focus on unique and eye-catching designs. • If you're not a designer, don't design - Delegate it to the professionals. • Ensure designs align with your brand story. Offer product variations throughout the year. • Utilize a merch calendar for product planning. • Small runs for success. Step 4: Set up shop on multiple platforms Leverage e-commerce platforms. • Shopify, Etsy, whatever works best for you. • Widen your reach by being where your audience is. Optimize product pages. • Use high quality product photos with lifestyle shots. • Craft compelling product descriptions. Step 5: Implement a strong marketing strategy Leverage social media. • Share behind-the-scenes content. • Tease upcoming merch drops. Collaborate, collaborate, collaborate. • Team up with other brands, organizations, and creators. • Ensure every collaboration aligns with your brand. Step 6: Engage your audience actively and consistently Run promos, campaigns, and giveaways. • Encourage user-generated content. • Boosts brand visibility and interaction. Encourage customer reviews. • Positive reviews build trust. • Address feedback professionally and promptly + prioritize customer support. Step 7: Reflect and iterate Regularly evaluate performance. • Analyze sales data and customer feedback. • Identify what's working and what needs improvement. Iterate based on insights. • Fine-tune designs and marketing strategies. • Keep your merch brand evolving with your audience. ——— I’ve spent the last 15 years working one on one with 6, 7, and 8 figure merch brands. Thinking about creating and growing a powerful merch brand? Let's chat! 👇 https://lnkd.in/eDXtefVy
Solid blueprint for launching a merch brand! Your step-by-step guide covers all the essentials—from defining brand identity and understanding the audience to focusing on quality designs and leveraging multiple platforms.
Founder | Pipeline Strategy Advisor | Helping founders and fractional CXOs create demand on LinkedIn with content strategy, design, writing, video and outreach. Click the link in the featured section to learn more👇
8moLet me add one more 8. Stay flexible and adaptive. Keep your eyes peeled for emerging trend and never be too flexible to adopt a new style.