ADCE - Art Directors Club of Europe’s Post

I'm grateful to have been selected as a judge for Creativepool's annual awards in the brand category. It's an incredible privilege to review, analyse, and be inspired by the creative talent on display. Having now completed the judging, I have been reflecting. The category is very large and varied (understandably so), with submissions ranging from huge industry giants to up-and-coming boutique studios and individuals. The fees (and consequently the time) these companies and individuals would have commanded are night and day, let alone the resources at their disposal. With all the above considerations, how would you approach comparing these submissions fairly? Creativepool does a great job of sharing a judges' pack and splitting out a separate skills-based category, which helps when contemplating how to approach scoring and commenting on submissions. I tried to take a rounded approach by asking myself how the submission responded to the brief, whether the creative pushed boundaries and was inspirational, whether the creative was well crafted (even though I know there is a separate skills category), how happy the client was, and what results were achieved. I'd be interested to hear your thoughts on how you'd tackle this challenge. #creativepool #awards #branding #judging #branddesign

I attended the D&AD festival last week with TwentyFirstCenturyBrand and I initially came away a little nervous about the state of commercial creativity. Some of the judges shared that the creative was lacking this year. One judge noted ‘I rarely saw something that felt new and disruptive’, another talked about how contrived brand and artist collaborations had become. A few of the talks themselves were so shameless in their self/brand-promotion, I’m pretty sure A.I. had written them. Overall, it felt like the festival was not just a reflection of our uncertain times, but of our paralysing anxiety and fear of the uncertainty. I understand the feeling. I’m scared too. And I know it can be hard to go up on stage and offer a truly new perspective when all the balls are up in the air. The talks that stood out to me though were the ones that highlighted how to take advantage of moments like this. The people and brands who saw the swirl, conflict, and chaos as invitations to imagine something better. Like Lisa Smith from JKR and Leslie Sims from Impossible Foods, who repositioned plant based meat to ‘meat from plants’ and demonstrated how challenging dominant narratives in culture can unlock limitless innovation. Or Sinéad Burke from Tilting The Lens who questioned why ‘accessibility’ is even the end goal for brands attempting to be more inclusive. Why can’t products for people with disabilities function and deliver on craft, beauty, joy? Or the great Peter Saville who acknowledged the everlasting tension between commercial and creative, but urged us all to follow the brief, not the rules. We are undergoing a heightened amount of stress and trauma at the moment. These speakers (and many others) sought to remind us that we are all capable of creating awesome things in times of crisis. They instilled in me a renewed hope for the future of commercial and creative excellence, and I’m very excited to see where we go from here. #twentfirstcenturybrand #brandstrategy #creativeexcellence #marketing #commercialcreativity

Last Thursday we had round 2 of our Creative Supper Club. We had the pleasure of hosting 10 Grow London Global companies, alongside international investors. Facilitating engaging discussions, I helped steer conversations with Hannah, Pepijn, and Ⓜ️ Mathew on the topic of international investment in the UK and EU. Some key insights we learned: ✏ UK regulations can offer a more streamlined path for raising investment capital compared to other markets in the EU. ✏ Warm introductions significantly increase investor responsiveness and interest in reviewing company pitches. ✏ Investors prioritise not only financials but also assess the caliber of the team and talent. Additionally, platforms like Glassdoor ratings are influential in investor assessments.

Can't wait for this one...We've got a lot planned! #NFC #NearFieldCommunication #ContactlessTechnology #WirelessCommunication #SmartTechnology #TechInnovation #SmartDevices #ContactlessBusinessCards #TechnologyTrends #DigitalTransformation #TechSolutions #Connectivity #EmergingTech #SmartCards #DigitalBusinessCards #PeerToPeerCommunications #CloseProximityMarketing #QRTechnology #DigitalMarketing #NFCMarketing

A whopping 82% of Cannes Lions International Festival of Creativity attendees feel that the festival has become more geared to tech companies than about creativity. "The overwhelming agreement that focus has shifted from creativity towards tech is, if not surprising, still a startling fact. I’d like to think creativity will always remain at the heart of the festival, and be the central tenant of what we do as a sector" - MullenLowe UK chief growth officer, Lucy Taylor. More insight's from MullenLoweUK's research here >>>https://lnkd.in/evcieU7r #advertising #creativity #marketing

It’s the first year Cannes Lions International Festival of Creativity is officially recognising creators in their programming - which in my world is a pretty massive milestone, as it signifies the maturity and centralisation of creators in advertising and entertainment- and that these Creators are the future leaders of our industry (👀) And of course, Billion Dollar Boy is back at Cannes, for what we’re calling - rightly so - ‘The Creator Era’. Edward East, Thomas Walters and I are really excited to be sharing some of the major trends we’re seeing and work we’ve been building: - The subversion of advertising and entertainment formats - How linear programming is being disrupted by Creator built IP - How creators can build brands and the opportunity for brands in that journey - AIs influence on the creator economy - The need for greater representation of all women in advertising, and how creator marketing is pushing this like never before! ✉️ DM me if you’re there and I can share our programming… or we can catch up for a ☕️🍷 And big thank you to Olga Kim and Ed Davidson - it’s been so great to be part of this big moment for Cannes Lions, and I’m so grateful for the time and effort you spent in learning about the industry to build something curated to the needs of creators and this industry. #cannes #creatormarketing #influencermarketing

🎨 ✏️- What a Creative start to the week! Today I had the opportunity to attend the D&AD Festival at the Southbank Centre in London. Despite the gloomy (or perhaps, to keep with the creative vein), ✨️emotively-poetic✨️ start to the day, where I lost London to the blanket of clouds (see my reel below 👀 ☁️) I had a throughly energising day. 🤎 Appreciated the inclusive representation present throughout today's Talks and Panel discussions. It really makes all the difference when you feel seen and accounted for at these events. I felt as though I belonged within this circle and valued too. 🎤 We attended a number of insightful sessions including the power and influence of a sprawling Fandom, the continuous encroach of AI & blending it with emotional marketing to be most impactful. We continue to see an emphasis on making native & platform-first, tailor made Creative Assets if Brands wish to generate the best results they can. 🔲🔺️ - Triangle/Square...Be Big, Be Bold, Be Brave with any execution in which you wish to connect with your audiences and resonate with them for a lasting impact. You wouldn't put a square jigsaw piece into a triangle slot, so why do Brands feel the same creative execution will be effective on multiple different touchpoints? We have to lean into Platform requirements, protocols and best practices in order to thrive and gain that vastly sought after media effectiveness we all wish to see at the end of any project. 💯 🌟 💫 🍃 There was an emphasis on the importance of creative spaces, book nooks, mindfulness and music in order to reset and let that creative juice flow. Only with a real recharge and reset can any one of us do our optimal work. 📚 And of course, being right next to Foyles (W&G Foyle Ltd) on Southbank, I couldn't resist a quick trip in. To escape the rain mainly 😅 and to add a few books to my collection too. Love a good mental reset and especially when that means I get to be in the thick of my favourite city, watching the world go by, feeling inspired by every turn. ❤️ ✨️ ✏️- I've always wished to attend a D&AD event and feel extremely grateful to have done so today. 🌟 #RadsOnAds #CreativeMarketing #Marketing #Creativity #BetterTogether

60 seconds of New York Comic-Con 2024! According to the New York City Tourism and Conventions Bureau, NYCC generates an estimated $80 million in impact for New York City. New York Comic-Con started in just 2006 with 33,000 attendees, and has grown to more than 200,000 attendees as of 2023, making it the largest Comic-Con in North America. To reach all these fans, companies like Duolingo, Samsung, TikTok, eBay, Crunchyroll, and others brought brand activations, panels, and more to life. What are some trends from the convention floor? 2 major ones I saw: nostalgia and anime. 💥Nostalgia: According to a blog from GWI, 50% of Gen Z feel nostalgic for various types of media, followed by 47% of millennials. 💥Anime: According to DataHorizzon Research, anime’s market size was valued at USD $25.8 Billion in 2022 and is expected to reach USD $62.7 Billion by 2032 Are you a fan of Comic-cons? Did you attend #NYCC2024 or will you be attending next year’s event? Let me know what you think in the comments below!

Leap from page to stage. Today, my best-selling Penguin Random House SEA Book, "Collide," takes an exciting step forward as I launch the first-ever workshop at ADFEST (Official)! 📚➡️🎓 🎉 Join me where we'll dive deep into how "Collide” ignites creativity and reshapes our approach to challenges. Discover the power of creative conflict – where ideas clash, new realities emerge, and innovation takes flight. 🚀 What's in Store? 🤔 1) Collide as a Catalyst: Learn why conflict isn't a barrier but a beacon for creativity. Transform pressure into groundbreaking ideas! 💡🔥 2) A Practical Framework for Ideation: Simplifying the creative process with actionable ideas-generating strategies. 🛠️💭 3) Innovation through Diverse Ideas: See how mixing unrelated concepts can lead to award-winning innovations and unlock surprising solutions. 🌐💡 📅 Date: Friday, 22 March 2024 ⏰ Time: 10:00 - 13:00 📍 Venue: Room PATTAYA 3, Mezzanine Floor, PEACH 📝 Note: Pre-registration is essential As of now, it's almost close to 30 pax. Don't miss this chance to transform your thoughts and utilize conflict for creative success. Let's collide, combine, and create something truly awesome together! ✨🤝 BBDO Worldwide BBDO Asia BBDO Singapore Omnicom #collidebook #Creativity #Innovation #Adfest2024 #CollideWorkshop #CreativeConflict

This event promises to be a groundbreaking gathering of minds in the entertainment industry, focusing on the latest trends, innovations, and discussions aimed at shaping the future of entertainment. Highlight of Our Participation MAV is not just a participant; we are proud sponsors committed to driving forward the conversations that matter. One of the pivotal moments for us at this event will be our involvement in the panel discussion titled "Innovation and Inclusion: Accessibility in Entertainment." 📅 Panel Details 📅 Time: 2:45 - 3:30 PM Topic: Innovation and Inclusion: Accessibility in Entertainment Overview: Join us as we delve into the crucial conversation about making entertainment accessible to everyone. This panel will explore innovative approaches and the importance of inclusion in creating a universally accessible entertainment landscape. We believe that entertainment should be enjoyed by all, without barriers. This panel is a testament to our commitment to innovation, inclusion, and the betterment of the entertainment industry. 🤝 Join Us 🤝 We invite all our connections, industry professionals, and enthusiasts to join us at #ConLoCon. Let's connect, learn, and pave the way for a more inclusive and innovative entertainment industry together. 🔗 For more details about the event, please visit: CON-LO-CON — Entertainment Globalization Association #gomav #Innovation #Inclusion #Accessibility #EntertainmentIndustry #Sponsorship #PanelDiscussion