ADCE - Art Directors Club of Europe’s Post

1871’s 🏆 Momentum Awards last week honored 30 brilliant finalists and crowned 8 passionate winners who represent the absolute best of #ChicagoTech in 2024! Our CEO, Betsy Ziegler, ate w/ her opening remarks, "We are not just witnesses to change—we are the ones who forge the path, together, step by step, toward building an extraordinary future." Congrats to all the ✨ winners, that have their ownnnn versions of what #we looks like: • Corporate Champion Award: United Airlines • Chicagoness Award: Kristi Ross, U3 COFFEE • Outstanding Tech CEO Award: dhruv saxena, ShipBob • Industry Disrupter Award: AQUA Cultured Foods • Social Impact Award: ReloShare • Rising Star Award: Mycocycle, Inc. • Momentum Award: Hallow • CityLIGHTS Award: Loadsmart 📃 View PR: https://lnkd.in/gvHBF5Si These category leaders wake up every day, choosing #innovation and #entrepreneurship despite countless obstacles and fires to put out. Their determination is wild and admirable, and it's people at companies like our winners who truly change the world! Momentum Awards #BTS 🦾 This was my 4x time leading the marketing operations for the awards show, including brand, creative, content, and experience. I’m extremely grateful for the 6-month sprint my Marketing Team and I undertook to execute those aspects of this event: Robbie Shinder, Sierra Garcia, Emilie Seda, Carlynn Y., Julia Gordon, and Beck Utigard. We hit 3 objectives 👇 🌀 Brand Update Launch: We unveiled a refreshed brand identity for the Momentum Awards, aligning our visual and messaging strategies with the spirit of Chicago’s tech ecosystem. This included updates to our logo, colors, and iconography. 🌀 Event Narrative Launch: We boldly restructured the narrative of the awards throughout all campaign phases—including sponsorship, nominations, voting, ticketing, day-of-event, and post-event—to educate about the awards, their significance to our tech community through stories, and the role of the awards in funding our 501(c)(3) mission. 🌀 Diverse Content Strategies: We created more personalized content, tailored to specific channels—web, social media, email, #AR, and experiential events—to authentically share the stories of our tech community, finalists, and winners. From the initial concept to the final production, our goal was to craft a 6-phase event that not only celebrated our winners but also highlighted the innovation, resilience, and energy that makes #ChicagoTech so extraordinary. 🌈 The impact? • Increased community engagement • Higher visibility for 1871 • An unforgettable night Lydia Walters thanks for your positivity and collaborative approach as you led this event in full. Cheers to the Momentum Team! Betsy Ziegler Melanie Griffin Pugh Olivia Thompson 👏 Get inspired - ❤️🔥 🎬 Watch a key moment of our award ceremony, a visual demo of our impact feat. our tech community. More content to come this week.

Recently I went to the Agency Con by Social Samosa Here are five takeaways from my experience at the AgencyCon Awards & Summit: 1. Inspiring Work: Witnessing the best work in the industry was truly inspiring and a great learning experience. 2. Knowledge Sharing: The insightful sessions helped broaden my understanding of the industry trends and best practices. 3. Networking Opportunities: The event provided ample opportunities to network with industry experts and professionals, fostering valuable connections. 4. Recognition of Excellence: Seeing the outstanding work being recognized and awarded was motivating and highlighted the high standards of the industry. 5. Industry Insights: The event offered valuable insights into the latest trends and innovations shaping the future of the industry. #agencyconawards #influencermarketing

A few years into my business, my ambition grew. I knew I could help more people than I currently was but wasn't sure where to start 🙄 You see, my dreams had grown, but my visibility hadn't. I realised if I wanted to reach more people, I would need to be seen by more people! 💡 So I learned to leverage PR, public speaking, and online marketing to take my brand from a local business to national recognition. And it worked 👊 At #ElevateLive2024, you’ll learn the same strategies that transformed my business. I have made sure that every single method I used will be covered at the event so you have the option to choose which avenues work for you and potentially which ones won't.  But that is the important thing - you will understand them all and have the knowledge to be able to make an informed decision and build your visibility strategy for 2025 without fear. So if you are ready to ELEVATE your brand - to be seen, be heard, and be an authority then this event is for you 🔥 Early Bird tickets are available for a short time here 👇 https://lnkd.in/ewbpqfw6

[✖️] X-citing news! In late August, I plan to host my own 'Summit' focused on you guessed it... #brand. This will be a 4-day free virtual x-perience for brand builders, by brand builders. Aptly named... 'The Brand Builders Summit' I'll be bringing together the best brand builders and industry x-perts to help you build better brands & x-ponentially boost your career! We'll be diving into discussions around brand strategy, brand design, growing brands and the business of brand! There will be workshops, live x-pert panels, Lunch & Learn sessions, networking hours – and it's gonna be x-traordinary! You can take a sneak peek + join the waitlist here: https://lnkd.in/gHbSBnEt Now, this is going to one of my most ambitious projects to date but I am incredibly x-cited for it. It brings together a number of my passions: Brand, Design, Strategy Growth and Business and in a format that truly empowers others. And it will be entirely free. I've been planning out the event and putting together a shortlist of speakers but I want this not to be just about who I know... ...but those who YOU know and would like to see there! Whether it's a mentor, a mate, or even yourself, we're looking for inspiring brand builders who can contribute powerful insights and share innovative strategies to help build better brands. ➡️ Submit your speaker recommendation here (by May 28): https://lnkd.in/gyhhTr_M After so many years of speaking at other summits, it's something that has always been in the back of my mind! But after several people asking "when's your summit?" and there being a clear gap in the market for brand focused summits, I JUST knew I had to make it happen! So over the next few months I am committed to creating a flockin' awesome x-perience for you brand builders! And your voice will shape that x-perience! So thank you! ➡️ Submit your speaker nomination here: https://lnkd.in/gyhhTr_M #branding #brandbuilderssummit #brandstrategy

Kicking off the year with my ins and outs for the event industry in 2024 . IN 🌟 Sustainability - event managers will be doing more to manage the carbon footprint and environmental impact of their events, prioritising suppliers & venues that do the same. 🌟 Content creation - utilising the power of events bringing people together to create reusable content on site especially short form video and UGC marketing. 🌟 Community building - community marketing is big value if done right & events are a sure fire way to bring communities together and nurture them. 🌟 Data driven personalisation - there is so much data that can be collected from events, use this to better create the attendees experience both before, during & after and make it even more memorable. OUT 🙅🏼♀️ 'Cookie cutter' trade shows - it's time to mix up the formats, content strategies & on site opportunities. 🙅🏼♀️ Not having a DEI strategy - theres no more excuses for a lack of diversity in content line ups or non-inclusive event design. 🙅🏼♀️ Content prioritised over networking (in person) - a key factor in attending in person events is for connection with other people. Only having passive networking during lunch no longer meets attendees wants, you need to create opportunities for them to connect. #eventprofs #2024events #2024predictions #eventindustry

Taking a moment to reflect on an extraordinary journey that unfolded at the Youth Speak Forum in Tangier, meticulously organized by AIESEC. In the heart of the action, I served as the Marketing Manager on the OC Team, Conceptualizing and directing engaging promo videos featuring the incredible acting talents of @hajar. - Collaborating closely with @ismail, our skilled editor and videographer, to bring our visions to life on screen. - Designing captivating marketing materials that seamlessly blended creativity with purpose. - Leveraging strategic partnerships with speakers and sponsors to enhance the event's impact and reach. - Immersing myself in the event's atmosphere, capturing its essence through captivating stories and videos. - Synergizing with photographers and cameramen to ensure every moment was immortalized with finesse. Witnessing the surge in registrations fueled my passion and reaffirmed the power of strategic marketing. Yet, behind the scenes, there were countless moving parts to orchestrate. Designing marketing materials that seamlessly blended creativity with purpose, ensuring every aspect of the event exuded professionalism and allure. Engaging with speakers, each a luminary in their own right, was an opportunity to forge connections and glean insights that would enrich our program. Navigating the delicate balance between showcasing their brands and honoring our event's ethos required finesse and diplomacy, but the end result was a testament to the strength of our partnerships. As the event unfolded, I found myself at the epicenter of the action, capturing moments that would later weave into the fabric of our narrative. From behind the lens to the drawing board, collaborating with photographers and cameramen to immortalize the magic unfolding before us. Yet, amidst the whirlwind of activity, there were inevitable challenges to surmount. But it was here that I discovered the true measure of leadership – the ability to stay calm in the face of adversity, to navigate obstacles with grace and resilience. Every setback became an opportunity for growth, every problem a puzzle to solve. And so, as the dust settles and the echoes of success reverberate, I find myself humbled by the journey and grateful for the lessons learned. Another milestone achieved, but my appetite for challenge and growth remains insatiable. Gratitude to our esteemed speakers Achraf banoui and KWYASSE Zakaria and Ilias Hamid, Mohammed yaser Jebbar, for accepting our invitation and sharing their invaluable insights at the Youth Speak Forum in Tangier. Your wisdom and expertise illuminated our event, inspiring change and empowering our community Until we embark on the next chapter, let us continue to inspire, innovate, and make a meaningful impact together PS: The picture resume everything. #YouthSpeak #AIESEC #TangierEvents #YouthEmpowerment #InspirationLeaders #MarketingManager

The fastest way to grow your brand is to👇🏻 Be shameless! Yes, promote being shameless No that doesn’t mean constantly braging about your achievements. But talking about your brand will - → Increase Visibility → Establish Authority → Generate Leads & Opportunities Don't miss any opportunity to showcase or promote your brand. ↳ Promote at fairs & expos. ↳ Collaborate for exposure. ↳ Join discussions, webinars. ↳ Showcase expertise online. ↳ Share achievements casually. ↳ Talk about your brand at meetups. ↳ Present your products at gatherings. ↳ Network at events & discuss your work. But also remember to - → Be honest & authentic. → Stay true to your brand values. → Not boast about yourself unnecessarily. And see yourself growing! Question - Do you like bragging? 😂 #content #brandingtips

Exciting project that I’ve been working on! ✨ Since October 2023, I’ve had the opportunity to work as the Content Marketer & Project Manager at The Marketing Collectiv. Lately, we’ve been working on something super exciting: launching our new label, The Talent Collectiv, which offers customized marketing trainings & workshops for teams of scale-ups and corporates. I’ve really loved this project because it let me do everything from start to finish with so much responsibility, combining organizational and creative skills! I got to: - Create the branding for The Talent Collectiv - Develop and execute the social media strategy - Build and optimize the website - Create and execute PR activities - Strategize the launch - Design all materials  - Implement email marketing - Organize the launch event Thanks June Nauta, for giving me the chance to take charge without having years of experience. Just by doing it, I learned a lot, which taught me so much about how to build a brand. Check out the video below to see how the launch event turned out! 🎥 Credits: Jorn van Dijke / YOURCONTENT #thetalentcollectiv

D2 Cannes Lions International Festival of Creativity SMILE it's day 2 Continuing the journey with other inspiring talks and sessions. I need to confess I have been surprised by the speech from THE Marc Pritchard from P&G. The pitch was: What is your favorite brand? Does this brand’s creativity connect with you through ideas that are so mind-opening you say, “I never thought about it that way”? In this keynote, be inspired by how insights can be found in everyday moments and creatively transformed into meaningful, fascinating, and even surprising ways that unlock growth. In reality, it was all about getting inspiration from the new realities of the consumers/people: "Every moments are rich with creative potential" If you think about the number of opprtunities you can have been creative based on billions of moments and billions of people... Occasion based marketing is the new benchmark!!! captured in these 3 guidances: 1/ find everyday moments that matter ; human moments matters 2/ find how your brand can help day2day 3/ and find the magic to make those moments matter more. Marc Pritchard shared some great illustrations/campaigns like « Wash your hand and eat » Safeguard in China, «Share the load » Ariel in India, and Head &shoulders « I don’t (have dandruff)». In Ipsos we have designed a new Brand Tracking to fit with that approach and capture the new realities of the consumers. Its called the #ContextuelBrandTracking Don't hesitate to contact us to know more about it. It will change the way you see brand tracking!!! Ben Page Mary Ann Packo Shaun Dix Alexandre Guerin Isabelle Fortin Emmanuel Probst Caroline Ponsi-Khider Aurelie Jacquemin Arnaud Care Arnaud Debia #IpsosCannesLions2024 #CannesLions2024 #brandsuccess

Brand activism is not just a trend. It can and should be seen as a driving force in shaping a more conscientious and socially responsible business landscape. It should be viewed as more than just a mere PR move — it’s a commitment to creating a better world. I’m speaking at the Conscious Marketing Movement panel on why brands should be taking a stand. You’ll discover: 🧠 Why brand activism matters 🧠 How your brand can get involved 🧠 Inspiring examples of brands taking a stand From purpose-driven messaging to fostering inclusivity, we’ll explore tangible steps for meaningful contributions. We’ll address challenges and criticisms, highlighting the need for impactful actions over mere optics. Want to sign up or watch a playback of the event? You can either: 🧡 *Try out the community for 7 days (FREE trial): https://lnkd.in/dYpYC5Bb 🎟️ Buy tickets to the event here: https://lnkd.in/dA6puu_V I'll be speaking with Kat K., Sandy Tiu and Claudia Guerreiro... can't wait to hear their insights 👀 *This is an affiliate link.