The Ad Professor’s Post

Struggling to nail the perfect ad headline? You're not alone. Finding that golden phrase that grabs attention and converts is a challenge. Here are 5 ideas for finding the one that sticks.

Our initial focus in ad copy is: 'What are specific pain points" We then address the concerns. And provide steps to resolve them.

Great copy feels like you're reading a letter from a close friend. Based on that marker, how great is *your* copy? Does is sound like a hype-filled ad? Does it lack flow, or demonstration of your claims? Would you say any of it to your friend? If so, might be time to rethink

Tips: Most people only read "above the fold" section of your copy. Fit in: ✔️ Offer ✔️ Promise ✔️ Guarantee ✔️ Call-to-action ✔️ Award placement Use playful exaggeration in your headlines, and take your main promise and exaggerate it a bit by being a bit witty. More than 60% of your visitors come from mobile. That is why you should use: ✔️ Whitespace ✔️ Bullet points ✔️ Short sentences ✔️ Small paragraphs ✔️ Compelling visuals

5 static ad concepts you should steal: (courtesy of Huel) 1. Us vs Them ↳ Compare the benefits of your product against the competition. 2. Alarm click icons ↳ Set positives to "on" and negatives to "off". 3. Simple product shots ↳ Add USPs and build FOMO in with copy. 4. Then vs now ↳ Paint a picture of how life used to be vs how it is today - you can use this concept to highlight product benefits or just have fun (like Huel has here). 5. Punny headlines ↳ Accompanied by-product benefits in the surrounding copy. Which one is your favourite? Let me know in the comments below.

Do you want to know your ad performance indicators? Your ad's performance depends on:- 1.) Hooks used in it 2.) Offer you have made in it. 3.) Structure both visually and in writing of the script. Was it helpful?

The best video marketers go the extra mile. One more re-write. One more re-edit. More research. More iterations of the thumbnail.

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Keep It Simple But Creative!! Larger text not only increases readability, but also adds vigor to your message. #NextMedia #creative #businesssuccess #digitalmarketing

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗦𝗮𝗮𝗦 𝗿𝗲𝘃𝗶𝗲𝘄 𝘃𝗶𝗱𝗲𝗼: 👇 Zebracat Review: Generate Marketing Videos from Text Prompt, Script, or Blog Post 👉🏽👉🏽 https://lnkd.in/dEKyYNaM