Adelaide’s Post

The Business of Attention is just around the corner—Join us on November 12th in NYC! Adelaide is hosting a must-attend event for media innovators eager to explore the latest advancements shaping the Attention Economy. Hear from industry leaders and attention experts on cutting-edge techniques for measuring and buying media. Discover how these innovations are redefining value in today's advertising ecosystem—and learn how to leverage them for superior business outcomes. Our esteemed speaker lineup includes: ☑️ Dave Penski - CEO, Publicis Media ☑️ Joe Marchese - Executive Chairman, Build Partner, Human Ventures ☑️ Sara Badler - Chief Advertising Officer, The Guardian ☑️ Josh Stinchcomb - Global CRO, Dow Jones ☑️ Paolo Provinciali - VP of Marketing Growth, Performance, LinkedIn ☑️ Parvati Vaish - SVP, Analytics, Havas Media Network ☑️ Gabriel Dorosz - Head of Audience & Insights, The New York Times ☑️ Craig Kostelic - Global Chief Business Officer, Condé Nast ☑️ Olivia Morley - Sr. Analyst, Madison and Wall ☑️ Casper Verhoofstad - Group Product Manager, Google ☑️ Malcolm Devoy - Worldwide Chief Planning Officer, PHD ☑️ Guy Griggs - VP of National Sales, The New York Times ☑️ Katie Secret - EVP, Global Head of Marketing, Outbrain ☑️ Edward McElvain - Chief Product Officer, Mediahub Worldwide ☑️ Jonah Goodhart - CEO, Mobian ☑️ Joe Zawadzki - General Partner, Aperiam; Chairman, FxM ☑️ Sahil Patel - Reporter, The Information ☑️ Angelina Eng - VP of Measurement, Addressability, IAB ☑️ Scott McDonald - CEO, Advertising Research Foundation (ARF) ☑️ Josh Chasin - Principal, KnotSimpler, Inc. Tickets are going fast! RSVP today to secure your spot. https://lnkd.in/em52tn9r

🚨Exciting news! We’ve partnered with Sightly to bring advertisers more granular media quality and contextual insights on YouTube. Edward McElvain, Chief Product Officer at Mediahub Worldwide, says: “By applying Adelaide’s attention measurement to Sightly’s deep understanding of contextual targeting in the YouTube landscape, we can empower brands with greater depth of ad quality insights for optimizing campaign effectiveness.” Looking ahead, we’ll explore advanced solutions that allow Sightly clients to leverage AU and Sightly’s Brand Mentality platform—combining real-time contextual alignment with high-quality media. Read more:

Leading publishers like The New York Times recognize that traditional metrics don’t always reflect the true value of their inventory—and they’re using AU to prove it. Gabriel Dorosz from New York Times Advertising shares how his team is leveraging attention metrics to drive demand and transform how “premium inventory” is bought, sold, and valued. 👉 Click the link below to learn more.

Adelaide is proud to celebrate two major wins at the AdExchanger Awards! 🥇 Adelaide AU: Best Measurement or Analytics Capability 🥇 Diageo + Adelaide: Most Innovative Measurement Approach These awards highlight the innovation, dedication, and collaboration driving our mission to elevate media quality standards—strengthened by the support of our incredible clients and partners. Special thanks to Aimee Fanton, Marlies Mols, Philippa J., our partners at PHD, and the entire Adelaide team for making this possible!

📅 Mark your calendars for Tuesday, November 12th, in NYC! Adelaide is thrilled to host The Business of Attention, an in-person event where industry leaders will examine the future of the Attention Economy and its impact on the media landscape. Hear from experts like Sara Badler, Angelina Eng, Joe Marchese, Scott McDonald, Dave Penski, Parvati Vaish, Joe Zawadzki, and more. This is a must-attend event for anyone focused on attention metrics and media quality. Register your interest below to stay updated on all the details!