Adelante Mujeres’ Post

 🇺🇸 Happy 4th of July! 🇺🇸 Wishing our American clients and colleagues a wonderful holiday celebration filled with laughter, barbecue, fireworks, and some R&R with family or friends! ✨ 🎇 🌟 #FourthOfJuly #FamilyTime #Celebrate #IndependenceDay #Barbeque #USA #IndependenceDay #4thOfJuly #QualitativeResearch #QualitativeInsights #FiorenteGlobal #MarketResearch

Empathy is a key component to great communication and success in all areas of life.

It is nice sometimes to look back and reflect on the impact of people I've met/worked with had on me and celebrate their... (you name it) Here we go: Happy Birthday Maciej Juzon. Let the next year bring you all the fun and happy moments you can take. Cheers ---------------------------------------------------------------------------------- p.s.: I know it is professional media, however, it is good to step out sometimes of that realm and look at the human element in it.

#StPatricksDay was first observed around the 10th century and has since evolved into a celebration of Irish culture and heritage open to anyone. St. Patrick’s Day is celebrated in more countries than any other single-day national festival, mainly due to America’s enthusiasm for what many consider a holiday. For those in the U.S. looking to celebrate properly, use the Irish toast “sláinte,” which translates to “good health.” 🍀 Are you going out to celebrate the day?? For St. Patrick’s Day, the nationaltoday.com/ data science team surveyed 1,000 Americans on how they plan to spend the day. Wear green: 30% Eat Irish food: 13% I don’t plan to celebrate St. Patrick’s Day: 12% Pinch people who don’t wear green: 9% Drink green beer: 8% Go to a St. Patrick’s Day parade: 6% Listen to Irish music: 5% Watch an Irish movie: 4% Go on a pub crawl: 3% Go Irish dancing: 2%

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

Just curious... 🤔 What’s your favorite local thing you did, saw, ate, or experienced this week in Castle Rock? Whether it’s a meal, event, or a hidden gem, we want to hear about it! Comment below and share your Castle Rock highlights! 👇 #CastleRockLife #LocalFavorites #CommunityConnections #CastleRockChamber

Anyone hungry? This one’s easy: 🍩 Step 1: Enter the competition 🍩 Step 2: win a free prepaid donut event for your office 🍩 Step 3: See increased employee morale (a sugar productivity high, if you will)

To most, insurance isn't a particularly exciting or sexy topic. So, what if we looked through a different lens? Have you ever thought about how wineries, restaurants, and collectors protect their asse(t)s? Would love to see what these insurance policies look like... 🤓 #Wine #Insurance #SavetheWine

Some good tips for keeping your fur friends safe during fireworks on NYE.

"Everywhere Else, It's Just Tuesday!" Today is Fat Tuesday, or Mardi Gras, here in the New Orleans region, and several other regions around the Gulf South. (And, yes France, and Brazil...) Of course, we firmly believe that no one else does it like New Orleans does it, so that's my perspective... From college forward, that's been the case. Moving here from Jackson, MS, Mardi Gras was a bit of a culture shock, but I loved it! I loved the acceptance of everyone for who they are. I loved the costumes and group t-shirts - the spirit of the day (and the season). And I really loved the people-watching. Observing our audience and paying attention to what matters to them is one of the highest-value activities we can do as business owners. During parades, it's not just "Throw Me Something Mister," human behavior is woven into every interaction on the parade routes throughout the regions. Crowds in the city behave differently than those in the suburbs. Certain parades attract different types of attendees. The personality of the parade attracts its ideal audience. Parade-goers can choose the dates they want to attend parades based on their schedules or they may have favorite parades based on personality and messages that are synonymous with each parade. And this has been happening for centuries (since Iberville in 1699). The city celebrated its TriCentenial in 2019. (source: NewOrleans.com) So, next time you feel out of sync with your audience or you find yourself wringing your hands about attracting ideal clients for your business, just channel a little Mardi Gras spirit. Do a little people-watching, pay attention to what your target audience is saying (and what they avoid saying), and the problems they mention most often. See how you might position your solutions to help them solve those top-of-mind problems. And for extra credit, think about creating your own special celebrations that just don't exist anywhere else so your people want to come hang out with you for these special and exclusive celebrations. And just for today, Happy Mardi Gras! or Happy Tuesday! if you are anywhere else in the world.