🎙️ This week’s podcast features insights from Austin’s unBoxed conference, where Senior Editor James Hercher covers Amazon Ads. They’re showcasing Performance Plus for campaign optimization and highlighting diverse “canvases” like Audible and Twitch. With innovations like Ad Relevance, Amazon is solidifying its place among ad giants. https://lnkd.in/gJ9AQCVC
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Vote Bloat https://lnkd.in/e2RSxExk
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Data-driven shopper marketing is evolving! 🌟 A recent campaign by Mondelez with Fetch and Albertsons Media Collective shows how retail media is expanding into CTV and beyond. It's about reaching shoppers through targeted ads, even off-site. Personalization is key, turning challenges into opportunities for brands to connect with consumers. https://bit.ly/409GLcV
Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch | AdExchanger
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Partner Content: Yahoo DSP's customers rank them the #1 DSP for performance and customer service. The industry agrees. Find out why. https://lnkd.in/eu5Ks394
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🚨 The digital age has transformed audience segmentation, yet healthcare marketing often lags due to the complexities of HIPAA. Compliance costs can limit data usability, leaving marketers with outdated insights. Theodore Sweetser, VP of Advertising Sales at PurpleLab, discusses the challenges in our current system and explores ways to create a more agile approach while maintaining audience privacy. 🔗 https://bit.ly/4f6zM8O
How Health Care Marketers Can Develop HIPAA-Compliant Audiences | AdExchanger
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🎙️This week on AdExchanger Talks, Pinterest is stepping up its game! CRO Bill Watkins shares how the platform is shifting from underdog to serious player with investments in lower-funnel advertising. Highlights include the Conversions API, direct links, and the new Performance+—Pinterest's response to Google’s and Meta’s AI-driven ad products. 🎧Tune in to learn more! https://bit.ly/4f72ve2
Talking Positivity And Performance With Pinterest’s CRO | AdExchanger
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DoubleVerify (DV) is addressing the challenges of news blocking with its new News Accelerator initiative, aimed at helping advertisers support legitimate news while avoiding misinformation. CEO Mark Zagorski highlighted the impact of automated tools on publishers and advertisers. Jack Marshall, former Wall Street Journal reporter, leads the effort. https://bit.ly/4eILiHX
Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News | AdExchanger
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📊 AdExchanger has teamed up with Affinity Solutions to create an insightful study on how leading companies and agencies are adapting their advertising strategies amidst major industry changes, particularly around identity and privacy concerns. The analysis highlights the evolving role of data sources, targeting, and measurement methods. Get your free copy today! https://bit.ly/4h4SxM3
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📺✨ Insights from Nick Barrionuevo, Gaming Lead & New Ad Product Solutions at Samsung Ads: CTV is transforming TV advertising by linking it to mobile actions like app downloads. With 88% of US households engaging with CTV, the potential for cross-device interaction is huge! Discover how CTV drives measurable outcomes. https://bit.ly/3BKY8qw . . #SamsungAds #CTV #MobileMarketing
The Future Of Mobile Performance Is CTV-Driven | AdExchanger
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🎙️ In the latest episode of The Big Story podcast, we tackle The Trade Desk's glow-up from underdog to ad tech heavyweight! 💪 But as it plays favorites with supply paths, industry leaders like Lotame’s Andy Monfried and Viant’s Chris Vanderhook are throwing shade. Is it all fun and games, or are we witnessing a digital power play? Tune in to find out! https://bit.ly/3BMCx0T . . #AdTech #Podcast #TheBigStory
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger
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