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CASE STUDY: FROM UNDERERSTIMATED TO UNRIVALLED How Strategic PR, Pricing & Positioning Catapulted a Dating Coach to 7-Figure Success and Industry Stardom Pricing plays a major role in positioning and in turn can impact the effectiveness of you PR strategy. So much so, it's one of the first things I look at before considering your press angles. Let's dive into why. Pricing & Brand Positioning go hand in hand Perceived Value: Higher pricing doesn't just increase profit margins; it elevates your brand's perceived value, distinguishing you as a premium choice in your industry. Client Perception: Your pricing reflects how you value your own offerings and, in turn, influences how clients perceive and value themselves. It's about aligning with the aspirations of your ideal clients, not just meeting market expectations. The Transformation: From Overlooked to Sought-After I want to share with you a groundbreaking case study where strategic PR and pricing alignment catapulted my dating coach client from hardworking anonymity to a 7-figure industry leader celebrated by celebrities. 1️⃣ Uncovering Unique Value: First, we delved deep into her unique approach, highlighting her unparalleled results and setting her apart from the competition. Understanding and owning your unique value boosts confidence and clarifies your messaging. 2️⃣ Pricing for Perception: We then aligned her pricing with the extraordinary value and unmatched results she delivered, instantly elevating her brand positioning. 3️⃣ Media Magnetism: With a solid foundation, we turned to the media, securing high-profile exposure that not only validated her expertise but also made her the go-to authority in her field. 🎉 Monumental Milestones: First $37,000 Week: Within 6 months, we trimmed her 12-month mastermind to just 5 months, maintaining the transformational results and witnessing her first $37,000 week. Celebrity Endorsements & Global Exposure: From a star-studded UK event to a full feature in the Daily Mail, her story went viral, leading to an appearance on the Wright Stuff, a viral online documentary, a reality TV show offer, and international speaking invitations. Not to mention $6k worth of sales in 24 hours of the article going live. The 7-Figure Leap: Eventually, this strategic PR and pricing overhaul not only doubled her income but also established her as an industry celebrity, attracting high-profile clients effortlessly. 💡 Ready for Your Renaissance? PR is more than just media appearances; it's every interaction your audience has with your brand, including how your pricing positions you. If you're ready to elevate your business, attract more discerning clients and achieve unprecedented success, it's crucial to master every aspect of your brand's positioning. Your transformation from hardworking entrepreneur to celebrated industry leader is just a strategic shift away. Are you ready to take the leap?

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The Long-Term Value of PR Strategy: Insights from OBA PR's In the world of business, we understand that PR strategy isn't just about short-term gains—it's a crucial investment in your brand's long-term success. At OBA PR, we believe that a robust PR strategy is the cornerstone of long-term growth and sustainability. Effective PR strategy isn't just about immediate results; it's about building trust and credibility with your audience over time. By delivering consistent messaging and positive brand associations, you can lay the foundation for long-term relationships with customers, stakeholders, and the public. PR strategy shapes your brand's reputation, which is a valuable asset in the competitive marketplace. By consistently delivering on promises, addressing issues transparently, and maintaining ethical standards, you can cultivate a positive brand image that endures. Markets evolve, trends change, and crises arise. A robust PR strategy anticipates these shifts and equips your brand to navigate them effectively. By staying agile and proactive, you can maintain relevance and resilience in the long run. PR isn't just about media coverage; it's about fostering meaningful relationships with key stakeholders. Whether it's customers, partners, or industry influencers, nurturing these connections over time can yield significant dividends for your business. Investing in strategic communication, relationship-building, and brand reputation management is crucial for businesses to thrive in an ever-changing landscape. At OBA PR, we're committed to helping businesses like yours achieve long-term growth and success through effective PR strategy. www.obapr.com #obapr #publications #publicrelations #marketingadvertising #brandingreputation #businessgrowth #communications

Press Releases: Essential for Building Media Momentum 🚀 In today’s fast-moving digital landscape, getting your brand noticed requires more than just a quick post on social media or an ad campaign. It demands consistent visibility and the ability to create media momentum—a buzz that keeps growing and reaching wider audiences. One of the most effective tools to build that momentum is the press release. At OBA PR, we believe press releases are not just about sharing news; they’re about creating a continuous wave of media attention that positions your brand at the forefront. Why Media Momentum Matters 🌐 Media momentum isn’t just about one-time coverage. It’s about building sustained attention that creates long-lasting impact. Brands that generate ongoing media coverage enjoy increased visibility, credibility, and authority in their industries. A well-executed press release strategy can be the driving force behind that momentum, ensuring your message consistently reaches the right audiences over time. How Press Releases Build Media Momentum 📣 Consistent Exposure: Press releases keep your brand in the news cycle. Whether you’re announcing a product launch, a business milestone, or industry thought leadership, regular press releases ensure that your brand remains top-of-mind for both media outlets and your audience. Amplified Reach: By distributing press releases through multiple channels—both traditional and digital—you maximize the chances of your story being picked up by various media outlets. This amplification helps your message spread further, building momentum as it reaches new audiences across different platforms. Storytelling That Evolves: Each press release adds a new layer to your brand’s story. By consistently sharing updates, you’re able to show growth, innovation, and success, which keeps the media engaged and interested in what’s next. The OBA PR Advantage: Creating a Snowball Effect ❄️ At OBA PR, we’ve mastered the art of turning press releases into a media momentum machine. Here’s how we do it: Tailored News Hooks: We don’t just write press releases—we craft compelling stories that capture attention. By identifying what’s newsworthy about your brand and positioning it in a way that resonates with journalists, we help your message stand out in crowded media spaces. Strategic Timing: Media momentum isn’t just about what you say—it’s about when you say it. We carefully time our press releases to coincide with industry trends, events, or key moments for maximum impact, ensuring that your brand stays relevant. Sustained Engagement: Media momentum doesn’t happen overnight. We work with you to create an ongoing press release strategy that consistently builds upon each success, keeping your brand in the spotlight and maintaining that upward trajectory. Drop us a message to talk about your next PR campaign! www.obapr.com #obapr #marketing101 #prcampaign #pressrelease #mediamomentum #buildingreputation

The PR Week award nominations have been announced this week (big PR industry awards) And, as usual, the big agencies with the big budget clients are forefront. I’m not taking away the work they do, because often it’s brilliant. But they usually have massive budgets and a team of people working on them. What these awards overlook is the incredible small business owners who are using PR too. The ones who are using it to grow their business, highlight their expertise, connect with new audiences and get known for what they do. Some of the results from the businesses I work with speak for themselves. - What about my DIY PR Member who's about to announce (another) huge retail partnership that's a result of her Christmas PR activity from last year? - Or the member who is now stocked in Liberty after the buyer spotted them in a magazine - Or the member who is now paid to speak as an expert in their field, having joined The PR Set with no experience in her sector - Or the member who used PR as part of her marketing strategy for her book launch (that hit the best seller charts) - Or my 1-2-1 Accelerator client who secured a six page feature, has been featured in several top tier titles, created new revenue streams as a result of her PR and collaborated with some mega brands - Or the member who used her brilliant PR in her very successful crowdfunder campaign. (which resulted in her being overfunded) -Or the member who has consistent PR over the past 8 months and is growing her business month on month -Or my 1-2-1 Accelerator client who hit the ground running launching her business and being featured in several key publications as well as creating content for a large platform - Or the member who delivered her first TedX Talk -Or the member who has done so well building his profile as a lead name in his industry, he's now doing workshops at the most prestigious festivals, working with corporate clients and has his own column in a magazine (and so much more) They don’t have the budget to enter these awards (and they shouldn’t either as it’s not going to do anything for their business)... So here is The PR Set’s award to all you amazing businesses who are smashing their PR. I see you and I’m proud of you!

📢 Exciting news for businesses looking to boost their brand visibility and revenue growth! 📈🚀 Discover the impact of specialized PR agencies on your market impact and why relying solely on in-house PR could limit your potential. 🤔💼 In a fast-paced market, visibility and mindshare are essential drivers of success, especially in public relations. A specialized PR firm can ensure consistent media presence and increased visibility, while an in-house PR person may struggle to achieve the same volume of published articles, often juggling multiple tasks. 😓 Several factors can greatly influence your bottom line. ⚠️💰 🔹 Expertise and Experience 🔹 Strategies and Resources 🔹 Industry Connections 🔹 Opportunity Cost ⏳ Research indicates that specialized PR agencies can secure an average of 60 published articles per year, compared to only a fraction managed by in-house PR teams. The potential revenue losses due to limited media coverage can be significant. Additionally, specialized PR agencies have a higher chance of securing coverage in top-tier media outlets with larger and more influential audiences, greatly impacting brand perception and credibility. 📚📣 In today's market, a strong and effective PR strategy is crucial. Carefully consider your options and make informed decisions regarding your PR needs. The right PR partner can significantly impact your company's success. 🌟💼 Discover more --> https://bit.ly/3OMVB2B #PR #BusinessSuccess #BrandExposure #GrowthOpportunities #PRStrategy #BrandVisibility #SpecializedPR #MaximizeImpact #PowerPR

At OBA PR, we understand the invaluable role that PR plays in shaping and enhancing your brand reputation. 🚀 In today's dynamic business landscape, cultivating a positive public image is more crucial than ever. Here's how our PR expertise can make a substantial impact on your brand 👇 1️⃣ Strategic Storytelling: We craft compelling narratives that resonate with your target audience, creating a strong emotional connection. This not only humanizes your brand but also establishes trust and credibility. 2️⃣ Media Relations Mastery: Our team has extensive experience in building and nurturing relationships with key media outlets. We secure impactful coverage that positions your brand positively, reaching a wider audience and enhancing your visibility. 3️⃣ Crisis Management: In the face of challenges, our crisis management expertise comes into play. We help you navigate through crises effectively, mitigating reputational damage and maintaining stakeholder confidence. 4️⃣ Thought Leadership: Position yourself as an industry authority with our thought leadership strategies. We work collaboratively to showcase your expertise through op-eds, speaking engagements, and other thought-provoking content. 5️⃣ Social Media Brilliance: Leverage the power of social media with our tailored strategies. We curate engaging content, foster community interaction, and ensure that your brand maintains a positive online presence. 6️⃣ Community Engagement: Building a strong brand involves connecting with your community. Our PR initiatives include community outreach and partnerships to demonstrate your commitment to social responsibility. Partnering with OBA PR means more than just managing your brand reputation; it's about creating a lasting and positive impact. 🌐 Let's collaborate to elevate your brand to new heights! #OBAPR #BrandReputation #PublicRelations #StrategicPartnership #PRExcellence

If you love what you do your passion can move mountains and make miracles happen. Or you have to be in PR! 😎   I have worked on some of the most interesting brands in my PR career and not all of them I have loved. Some were given to me because it was on fire and needed to be saved, others were allotted to the team so I had to be on it and still others were palmed off to me because of office politics.   I couldn’t control what was given to me but I could control how I reacted to it. I also did not want to say no to new work coming in because it gave me a chance to explore something new – industry or situation or people   I chose to find one good thing about the account given to me – either the brand offering itself, the people who worked on the brand, the team I got to work with or the impact I was creating via my work. One of these things had to resonate with me for me to be able to give my best.   As I worked on various brands with this mantra, it helped me meet and work with so many awesome people I am proud to have worked with. Each one of them helped me explore new strengths and capabilities I had by challenging me to be better. Do better.   And I continue to do that even today. I am still learning and exploring possibilities and pushing the boundaries of the impact of PR.     This Pic: From an event in 2005 where I was roped in for an event that I had predicted would go awry because of the date which coincided with the onset of the Mumbai monsoons. While I was sarcastically named a clairvoyant, I hopped on to the open-air bus with a million backup scenarios running in my head.  The ride was called to a halt midway as the rains hit hard and we quickly rushed to the event venue which was on the beach ( no less). With the rain pouring down the event was ready to be called a failure. I thought on my feet and turned it into a closed-door one-on-one media session with the hottie on the bus which was in line with the brand promise. Much to everyone’s delight!   Yes, profuse thank yous came later. Why I took this up : I admired the overall category head who was a comms savant & cut through BS. After understanding what went wrong at the event, he had a bone to pick with his team. Not without first graciously saying thank you for saving the event. He didn't have to do it. But he did. And my respect for him just kept growing ...😍 #pr #publicrelations #prinindia

Brand's credibility and potential can be unlocked 🔓 by effective Public Relations Campaign. It can help you reach new audiences, manage crises, rebranding and establish thought leadership. Check out this write up about how PR Campaign effectively help brands in establishing their name in the market place. https://lnkd.in/gZKhUDAx #PublicRelations #Brand #article #PRCampaigns #Marketingstrategy #MediaRelations

Thanks ET BrandEquity National PR Day - An ETBrand Equity Special On National PR Day, ETBrandEquity conducted a live chat on professional networking platform, LinkedIn. The conversation brought into focus the tales and travails in the lives of PRs at the workplace and how one could find a way out of the maze and decode the future of communications in the digital era. Bhaskar Majumdar, Head - Marketing communication, CSR and digital Egis - South Asia, Egis India spoke on the evolution of storytelling in communication with an emphasis on organic and earned media. “Telling a story is like painting a picture with words. While everyone can tell a story, certain people fine-tune their storytelling skills and become a storyteller on behalf of their organisation, brand, or business. Storytelling can’t be mastered overnight. It takes practice…but it is worth it as there is nothing more powerful than making your content and news relatable to your audience. ~ Creativity has always been the way out of the crisis." Bhavya Sharma Prasad Sangameshwaran Satrajit Sen Nikhil Bharadwaj Bhavika Sharma Varun Markande CommsAdda Mrinall Dey (He/Him) Jyotsna Dash Nanda Raja Ghoshal Amrit Ahuja Arun Arora Manu Kumar