Adgile Media Group’s Post

I've been subscribed to Morning Brew ever since my college roommate signed me up without my permission because he wanted a free coffee mug (which you could only unlock if you shared the Brew with 5 friends). No regrets there, it has been my favorite morning read ever since. Earlier this year, Katie H. reached out after noticing a surge in brands adopting a strange, new advertising format -- truckside advertising! If you're interested in what we do & how we do it, we gave Katie an inside look at where we were, where we are, and where we're going with our performance-first OOH strategy. I have followed Katie's work for a long time; she is one of the best writers in her field & it was awesome to see a Adgile Media Group cover story hit my inbox earlier this year. I encourage folks to give the long-form version a read & I am excited to catch up with Katie & the rest of the team at the sold-out Marketing Brew Summit next Thursday! From the desk of Katie H., on behalf of Morning Brew: