ADGULLY’s Post

Today, we marked an incredible milestone for our team here at IPG Mediabrands . 🚀🚀🚀🚀 It was an absolute pleasure to meet and have fun with our team, and what a day it was! 🌟🌟🌟🌟 Not only we dive deep into the world of leadership skills, but we also found time to bon, and create lasting memories together. 💼💬 From insightful discussions to engaging activities, the energy in the hall was electrifying! ⚡⚡⚡ Watching our teammates embrace new challenges, exchange ideas, and showcase their unique talents was truly inspiring. 🤝💡 The moments like these that remind us why we're so passionate about what we do – because when we come together as a team, amazing things happen! 🌈 A huge shoutout to everyone who contributed to making this day a resounding success! 🙌 Your enthusiasm, dedication, and positive spirit made all the difference. Let's keep the momentum going as we embark on this exciting journey together! 🚀🚀🚀 Here's to many more unforgettable moments and achievements ahead! 🥂 #TeamworkMakesTheDreamWork #LeadershipJourney #CompanyCulture #TeamBuilding #WorkHardPlayHard #IPG #IPGmediabrands #Kinesso #digitalamarketing #pune #mumbai #paidsearch #paidsocial #advertising #digitalmarketers

Havas India has announced the appointment of John Thangaraj as the Chief Strategy Officer (CSO) of Havas Creative Network India. Read More At:- https://lnkd.in/gFvCNN5T Havas #appointments John Thangaraj #ChiefStrategyOfficer #HavasIndia #news #NewsUpdate #newsfeed #dailynews #IBWNews

PART 2 Havas Worldwide India Prepares Award-Winning Entries for Cannes Lions 2024 2. Mamaearth's Nava Shringar for Nava Durga: A Celebration of Beauty and Mythology Havas Worldwide India's second entry is mamaearth's Nava Shringar for the #NavaDurgacampaign. Rooted in India's rich cultural heritage, the campaign celebrates the nine avatars of Goddess Durga during the festival of Durga Puja. Artists used only Mamaearth makeup products to create stunning portrayals of the goddess, which were then displayed across various touchpoints, including social media, digital billboards, and art exhibitions. This not only showcased the versatility of Mamaearth's makeup range but also created a deeper connection with consumers during a significant cultural event. Ramaswamy elaborates on the campaign's impact: "The Mamaearth Nava Shringar campaign successfully reinforced the brand's existing image while simultaneously creating new avenues for engagement, cultural relevance, and brand recall for their makeup range." The campaign will be entered in the following categories at Cannes Lions: E03: Single-Market Campaign: Brand Experience & Activation A03: Design-Driven Effectiveness: Design D02: Use of Events & Stunts: PR The campaign, which ran for a month in October 2023, resulted in a 3X increase in sales for Mamaearth's makeup range and a 40% increase in brand awareness, demonstrating the effectiveness of leveraging cultural events for successful brand marketing. Reflecting on the evolution of the advertising industry and the future of advertising, anupama ramaswamy predicts: "The future will likely return to a focus on storytelling. Consumers are increasingly tired of purely functional advertising and tend to switch channels. To truly engage them, brands need to bring back compelling narratives, and social media provides the perfect platform for this shift." Havas Worldwide India's submissions for Cannes Lions International Festival of Creativity Lions 2024 demonstrate a commitment to innovation, cultural relevance, and impactful storytelling, setting a strong foundation for potential award recognition. #CannesLions #HavasWorldwideIndia #Mortein #Mamaearth #Marketing #Creativity #CulturalRelevance

Publicis Groupe India is boosting tech capabilities to lead in providing immersive solutions to its clients. In an exclusive interview with Business Today's Vidya Sathyapriyan, our Digital Technology Business CEO Amaresh Godbole, talks about the Groupe's commitment to client transformation.   Amidst the rise of trends like creative commerce, social commerce, and live commerce, Godbole emphasizes on the importance of user-centric experiences. He highlights that the company’s understanding of clients, and their customers differentiates it from traditional IT services companies in delivering creative-technology experiences to support marketing campaigns.   “The DNA of IT companies is to think in terms of systems and solutions. Our DNA is to start with the user,” he points out.    Link to the full article in comments.   #PublicisGroupeIndia #TechInnovation #MarketingEvolution #futurereadybusiness  

How Santosh Padhi, CCO of Wieden+Kennedy India, is reviving the essence of creativity in advertising and redefining the industry's narrative? Read here: https://bit.ly/3RvBs1t Story by: Shreyas Kulkarni #advertising | #marketing | #campaign | #advertisingagency | #marketingagency | #advertisingandmarketing | #creativeagency | #digitalmarketing | #industryexpert | #creativity

The Singapore Association of Advertising & Marketing Singapore (AAMS) AdMarCom Festival 2024 with be held January 18th. In the lead up to the festival they are spotlighting some of the ‘Braves’ who have made a significant impact in the Singapore AdMarCom space. Here is my insights in this exclusive interview. Who are you? – What holds dear to you? Can you share a defining moment or experience in your career that has shaped who you are today? Currently, I’m the Creative Chairman of BBDO Singapore. I love to fish, so when I am on leave and if I go fishing, this will be the reply from my out- of-office reply. ‘Guan Fishing’ While studying in Los Angeles, I joined the inaugural Los Angeles Creative Competition in 1990. As a Singaporean, I initially found the competitive and individualistic culture of the American institution challenging. The awards ceremony was a defining moment. Amidst a sea of accolades from my peers, I didn’t hear my name until the show was almost over when my name was announced for the Best of Show, an honor accompanied by a cheap plastic trophy (which, to this day, I hold dearly) and US$1,000/-. You seem to be heavily involved in the creative scene. What is your ultimate goal for the industry or for yourself? Did you know Patrick Low and I were the first to start the Crowbar Awards in 2001? In 2003, I was the Chairperson for the Creative Circle Awards. I involved myself heavily in the creative industry to mentor, teach and grow early in my career because it motivates me to be a more nurturing Creative Leader. “If you don’t do it, someone else will” is something I believe in and practise consistently. My attitude has evolved, and I no longer try to shy away from challenges but take the bulls by the horns and face them head-on. After working in this industry for almost three decades, it has taught me to be resilient. There were tough moments when I could have given up and taken another less stressful job, but where is the fun in that? Creativity is important, but you need to have the tenacity and motivation to excel to succeed. BBDO Worldwide BBDO Asia BBDO Singapore #creativity #gongshow #bbdo

💡 HAVAS VILLAGE MOMENTS 💡     Over the last few weeks, we have been shouting out some of our agency's top displays of innovation and creativity!     Today in our Village Moments campaign we hear from Middle East Managing Director Fabio Silveira, as he describes his region's biggest innovation in 2024 so far.    “Earlier this year we onboarded all Jumeirah brands social media and content creation scope. The account covers 14 markets and 54 brands across multiple platforms and require streamlined operations and a business model that allows for the creation of 1500 pieces of content per month – and that’s on top of all the other social media accounts of Havas Middle East, which include adidas, Levi’s, Virgin Mobile, MG Motors, and others. The innovation was to leverage the moment of setting up a new structure and operational model - focused on tech driven efficiency, consistent quality and agility – to set up a new ‘product’, that allows Havas Middle East to support brands with similar requirements.” Fabio Silveira, Managing Director, Havas Middle East    #OneHavas #MeaningfulWork #HavasProud 

Oreo’s out of this world space exploration with Wavemaker India and Leo Burnett India 🚀   A brand not afraid to reach for new heights, Mondelēz International's Oreo has set its sights on the stars for its special edition Space Dunk cookies, and the Wavemaker India and Leo Burnett India teams have tapped into cutting-edge technology to bring the cookies to the shelves and one lucky consumer to space.   In the 40th year anniversary of the first Indian to go to space, Oreo and our teams positively provoked the nation to rekindle their childlike curiosity and love for space, with the brand giving one Oreo lover the opportunity to experience it for themselves and become the next Indian in space 🛰   The special edition Space Dunk packs come with a QR code which blasts consumers to a microsite, giving them a chance to be the first person to Twist, Lick, Dunk in space. Partnering with Space Perspective, Oreo is offering a six-hour journey to the edge of space in Space Perspective’s Spaceship Neptune with no special training required, and brand fans can soak up breathtaking views from the largest windows ever flown to space.   🗣 Shekhar Banerjee, chief client officer and office head, West, North & East, Wavemaker India said, “We are elevating the ritual of Twist, Lick and Dunk to newer heights with this initiative. By leveraging cutting-edge tech and immersive experiences across media channels, we are making this extraordinary opportunity a tangible reality. As our campaign unfolds, expect quite literally some out of the world experiences as we get the nation to suit up for space.”   🗣 Nitin Saini, VP marketing, Mondelez India, said, “Oreo brand has always been synonymous with unlocking playfulness and through this campaign, we want to transport consumers to a place full of excitement and childlike curiosity! All of us at some or the other point in time have wondered what it would be like in the outer space and I am very happy that as a brand we are able to offer an Indian a chance to embark on this journey and experience the grandeur of space.”   More on the campaign 👇   https://lnkd.in/gBiuje8i Wavemaker Asia-Pacific #Oreo #Mondelēz #campaign #media #advertising