AdGuru Agency’s Post

In 2024, the integration of artificial intelligence in marketing continues to transform the landscape, enabling businesses to engage customers more effectively. Recent McKinsey research says that more than 70% of businesses use AI tools in their marketing, main focuses being: — Delivering personalized content, based on previous customer interactions; — Micro level audience segmentation; — Predictive analytics; As we move further into 2025, the role of AI in marketing is expected to grow even more significant. Technologies will not only enhance their marketing efforts but also optimize the process itself. Key ways AI will be utilized in marketing this year: — Chatbots and Virtual Assistants: they will provide instant responses to customer inquiries, assist with product recommendations and enhance user experience by being available 24/7. — Enhanced Customer Insights: AI technologies enable deeper analysis of customer feedback, allow marketers to understand public perception, adjust strategies accordingly, and improve overall customer satisfaction. — Programmatic Advertising: Automated systems can analyze data in real-time to optimize ad placements, ensuring that marketing budgets are spent efficiently and effectively

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Ammara Aftab (Pro AI Lady)

Founder @ Pro AI Global | AI Corporate Trainer | AI Influencer | AI Caster | Agentic AI | Gen AI | Meta & Google Certified Marketing Specialist | Digital Transformation | Project Management | Community Building | Rotary

2mo

It's exciting to see how AI is reshaping marketing strategies! How can businesses best leverage these advancements for customer engagement? Looking forward to the innovations 2025 will bring! #AILADY #AI #AITRAININGS Pro AI Global - Global AI Community

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